2. DAN A GIULIA NA
@XperienceArc
Experience Architect,
photographer, biker
Recent work with
Chrysler,
Dunkin Donuts, Fidelity,
Boston.com
Studied
Film at
Emerson College
WILL MILLAR
@ideastate
Thinker, maker,
question-asker
Recent work with
Fidelity Biosciences,
MassArt,
City of Boston
Studied
Graphic Design at
MassArt
KEN SIGE L
@kendoggz
Runner, chef,
problem solver
Recent work with
Staples,
The Hartford,
Humana
Studied
Creative Writing at
Wheaton College
3. Creative agency with
mature UX department
30+ experience
designers (Boston)
Experience design
shapes direction for
most projects
4. Guide design & development
Facilitate discussion
Build consensus
WI RE F RA MES
28. • Axure RP
$$$$
Growing in popularity with both
UX communities and client teams
Basic prototyping software,
maturing into a very robust
wireframing tool
30. Axure RP
HIGHLY
COLLABORATIVE
Easy to share a
project and work
together (in Axure
RP Pro)
Allows for easy
management of
document structure
with large projects
+
32. Axure RP
REUSABLE
ELEMENTS
Easy to use
“masters” for
page layouts; this
will save time
Masters are edited
in isolation,
sweeping changes
update
automatically
+
33. Axure RP
LACK OF
TRADITIONAL
OUTPUT
Spec document
contains a lot of
information, but
does not lay out
annotations in-line
with the wireframe
Output can be more
challenging for
clients to follow
—
41. Balsamiq Mockups
FORCES HIGH-
LEVEL THINKING
Working in stencils
removes “rendering”
from the process
and allows the
designer to focus on
functionality and
business value
+
57. DOES NOT
SCALE
At a certain point, pen and paper becomes untenable
Trying to articulate too many screens, animations, or
advanced interaction is often impossible
Drawing—
63. Don’t limit yourself
Tools define how we work
and think
Get comfortable with multiple tools
Choose tools that fit your project,
strengths, and team
Stay curious and have fun