10. “More than 50% of our product
initiatives involve significant
collaboration with innovators
outside of P&G” – Bruce
Brown, CTO, P&G
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11. Legal Client Brand/
PR
advertising
Digital
Insight Engagement
SMS
“hyperlinks subvert hierarchy”
HR
Business
teams
– cluetrain manifesto, 1999
Nixon Customer Internal Other
McInnes service comms Agency
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12. • How will our next campaign
reward dialogue?
• How can we draw on the
power of collective action?
• How can we „upgrade‟
consumers into participants?
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20. • What stops us moving at
realtime?
• How do we stay on top of
what‟s happening as well as
doing the day job?
• Have we stress-tested our
crisis plan?
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30. • Which are the major
independent communities for
us?
• Honestly, how well do we know
them and their key members?
• Have we evolved our roster of
official spokespeople?
Page 30 | Social Business Pioneers
31. • Share of voice
• Word of mouth
• Resilience in hard times
• Healthier reputation
Page 31 | Social Business Pioneers
These are the people we work with today – doing all of the good stuff you’d expect: helping them to develop strong relationships with communities online, and in doing so enhancing reputation and increasing visibility and relevance. Simples/.
But we have to think about the Future. If we don’t think about the future, then really we’re not thinking about the NOW. As futurist Alvin Toffler put it: “The future arrives too soon and in the wrong order” –
Crazy times.
The world is so radically changing. In politics, in business, in nature, in technology, in behaviour, in globalisation, in the economy, in society.
http://www.youtube.com/watch?feature=player_embedded&v=ive3vXv-XRkOLD SPICE RESPONSES objective: revitalise ‘old’ brand perception and generate new generation of customers Personal response videos from iconic figure – the old spice guy- by pulling in real time q’s from FB, twitter and redditOver 6 million views, old spice guy becomes cultural phenomenon- attracting new generation of fans and reviving brand.
Describing the trend towards HappinessGNP seems like a ridiculous sledge-hammer measure of humanity’s progress – yet it is the measure of policySarkozy and Cameron are talking about National Happiness as new modelMappiness app, People’s Republic of Bhutan, Happy balls, time we spend at work and regrets of dying as examples