SlideShare uma empresa Scribd logo
1 de 32
Radical futures
Will McInnes
@willmcinnes
NixonMcInnes
Social business pioneers

Page 1 | Social Business Pioneers
Page 2 | Social Business Pioneers
Page 3 | Social Business Pioneers
Photo by James Whatley - http://www.flickr.com/photos/whatleydude/6398892403/
Page 4 | Social Business Pioneers
Page 5 | Social Business Pioneers
By NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew), via Wikimedia Commons
Participation

Page 6 | Social Business Pioneers
Page 7 | Social Business Pioneers
Page 8 | Social Business Pioneers
Page 9 | Social Business Pioneers
“More than 50% of our product
                           initiatives involve significant
                           collaboration with innovators
                           outside of P&G” – Bruce
                           Brown, CTO, P&G
Page 10 | Social Business Pioneers
Legal         Client   Brand/
               PR
                                                            advertising


                                                            Digital
               Insight                                      Engagement
                                             SMS

“hyperlinks subvert hierarchy”
    HR
                                                            Business
                                                            teams
– cluetrain manifesto, 1999
                Nixon                Customer   Internal    Other
                McInnes              service    comms       Agency




Page 11 | Social Business Pioneers
• How will our next campaign
reward dialogue?
• How can we draw on the
power of collective action?
• How can we „upgrade‟
consumers into participants?

Page 12 | Social Business Pioneers
Realtime



Page 13 | Social Business Pioneers
“FENTON!”


Page 14 | Social Business Pioneers
Page 15 | Social Business Pioneers
Page 16 | Social Business Pioneers
COMMAND OF NOW
“Speed kills truth” –
Chris Lewis
Page 17 | Social Business Pioneers
Page 18 | Social Business Pioneers
Page 19 | Social Business Pioneers
• What stops us moving at
realtime?
• How do we stay on top of
what‟s happening as well as
doing the day job?
• Have we stress-tested our
crisis plan?
Page 20 | Social Business Pioneers
Communities

Page 21 | Social Business Pioneers
“The future belongs to
          crowds”
          – Don Delilo
Page 22 | Social Business Pioneers
$1.25
                                     bnish


Page 23 | Social Business Pioneers
Page 24 | Social Business Pioneers
Page 25 | Social Business Pioneers
Page 26 | Social Business Pioneers
Trusted
                                     spokespeople
Page 27 | Social Business Pioneers
Page 28 | Social Business Pioneers
Page 29 | Social Business Pioneers
• Which are the major
independent communities for
us?
• Honestly, how well do we know
them and their key members?
• Have we evolved our roster of
official spokespeople?
Page 30 | Social Business Pioneers
•   Share of voice
•   Word of mouth
•   Resilience in hard times
•   Healthier reputation

Page 31 | Social Business Pioneers
Say hello
@willmcinnes
will.mcinnes@nixonmcinnes.co.uk
Currently co-creating a book on this for
publication in 2012



Page 32 | Social Business Pioneers

Mais conteúdo relacionado

Mais procurados

Sbf#1 social intranets - a short introduction - slideshare
Sbf#1 social intranets - a short introduction - slideshareSbf#1 social intranets - a short introduction - slideshare
Sbf#1 social intranets - a short introduction - slideshareDachis Group Europe
 
T4 t social media as a fundraising tool 3.19.13
T4 t social media as a fundraising tool 3.19.13T4 t social media as a fundraising tool 3.19.13
T4 t social media as a fundraising tool 3.19.13Emily Davis Consulting
 
Ted And Alan 15th June Digital Leap Opener
Ted And  Alan 15th  June  Digital  Leap  OpenerTed And  Alan 15th  June  Digital  Leap  Opener
Ted And Alan 15th June Digital Leap OpenerDigital Leap
 
Building Your Online Corporate Mullet
Building Your Online Corporate MulletBuilding Your Online Corporate Mullet
Building Your Online Corporate MulletMark Juleen
 
Presentatie Citymarketing Haarlemmermeer (Vincent Ariëns)
Presentatie Citymarketing Haarlemmermeer (Vincent Ariëns)Presentatie Citymarketing Haarlemmermeer (Vincent Ariëns)
Presentatie Citymarketing Haarlemmermeer (Vincent Ariëns)Seats2meetcom
 
The new public relations challenges
The new public relations challengesThe new public relations challenges
The new public relations challengesChristophe Ginisty
 
TED Talk "Giving Up Control: Leading in the Digital Era"
TED Talk "Giving Up Control: Leading in the Digital Era"TED Talk "Giving Up Control: Leading in the Digital Era"
TED Talk "Giving Up Control: Leading in the Digital Era"Charlene Li
 
Corporate Community Investment: How Technology is Improving Social Impact
Corporate Community Investment: How Technology is Improving Social ImpactCorporate Community Investment: How Technology is Improving Social Impact
Corporate Community Investment: How Technology is Improving Social ImpactNetSquared Vancouver
 
Marketing Innovation: SVN Social Media Panel
Marketing Innovation: SVN Social Media PanelMarketing Innovation: SVN Social Media Panel
Marketing Innovation: SVN Social Media Panelsvnetwork
 
Megatrend 5: DIGITAL transformation
Megatrend 5: DIGITAL transformation Megatrend 5: DIGITAL transformation
Megatrend 5: DIGITAL transformation Anders Lindgren
 
SM Prez 2011
SM Prez 2011SM Prez 2011
SM Prez 2011jtaggers
 
The Power of the Social Organization
The Power of the Social OrganizationThe Power of the Social Organization
The Power of the Social OrganizationMichael Pace
 
The Social Tools Won't Save You
The Social Tools Won't Save YouThe Social Tools Won't Save You
The Social Tools Won't Save YouTamera Kremer
 
Using Social Media to Engage & Inspire
Using Social Media to Engage & Inspire Using Social Media to Engage & Inspire
Using Social Media to Engage & Inspire Mixtape Communications
 
The Micro-Sociology of Networks
The Micro-Sociology of NetworksThe Micro-Sociology of Networks
The Micro-Sociology of NetworksDavid Armano
 
Beyond Sharing: What happens after the sharing economy?
Beyond Sharing: What happens after the sharing economy?Beyond Sharing: What happens after the sharing economy?
Beyond Sharing: What happens after the sharing economy?Ron J Williams
 
The Future of Media: Lecture at Estacio de Sa in Rio de Janeiro June 26 2010
The Future of Media: Lecture at Estacio de Sa in Rio de Janeiro June 26 2010The Future of Media: Lecture at Estacio de Sa in Rio de Janeiro June 26 2010
The Future of Media: Lecture at Estacio de Sa in Rio de Janeiro June 26 2010Gerd Leonhard
 

Mais procurados (19)

Sbf#1 social intranets - a short introduction - slideshare
Sbf#1 social intranets - a short introduction - slideshareSbf#1 social intranets - a short introduction - slideshare
Sbf#1 social intranets - a short introduction - slideshare
 
T4 t social media as a fundraising tool 3.19.13
T4 t social media as a fundraising tool 3.19.13T4 t social media as a fundraising tool 3.19.13
T4 t social media as a fundraising tool 3.19.13
 
Ted And Alan 15th June Digital Leap Opener
Ted And  Alan 15th  June  Digital  Leap  OpenerTed And  Alan 15th  June  Digital  Leap  Opener
Ted And Alan 15th June Digital Leap Opener
 
Crowdfunding sxsw
Crowdfunding sxswCrowdfunding sxsw
Crowdfunding sxsw
 
Building Your Online Corporate Mullet
Building Your Online Corporate MulletBuilding Your Online Corporate Mullet
Building Your Online Corporate Mullet
 
Presentatie Citymarketing Haarlemmermeer (Vincent Ariëns)
Presentatie Citymarketing Haarlemmermeer (Vincent Ariëns)Presentatie Citymarketing Haarlemmermeer (Vincent Ariëns)
Presentatie Citymarketing Haarlemmermeer (Vincent Ariëns)
 
Social Media Lunch Learn June2011
Social Media Lunch Learn June2011Social Media Lunch Learn June2011
Social Media Lunch Learn June2011
 
The new public relations challenges
The new public relations challengesThe new public relations challenges
The new public relations challenges
 
TED Talk "Giving Up Control: Leading in the Digital Era"
TED Talk "Giving Up Control: Leading in the Digital Era"TED Talk "Giving Up Control: Leading in the Digital Era"
TED Talk "Giving Up Control: Leading in the Digital Era"
 
Corporate Community Investment: How Technology is Improving Social Impact
Corporate Community Investment: How Technology is Improving Social ImpactCorporate Community Investment: How Technology is Improving Social Impact
Corporate Community Investment: How Technology is Improving Social Impact
 
Marketing Innovation: SVN Social Media Panel
Marketing Innovation: SVN Social Media PanelMarketing Innovation: SVN Social Media Panel
Marketing Innovation: SVN Social Media Panel
 
Megatrend 5: DIGITAL transformation
Megatrend 5: DIGITAL transformation Megatrend 5: DIGITAL transformation
Megatrend 5: DIGITAL transformation
 
SM Prez 2011
SM Prez 2011SM Prez 2011
SM Prez 2011
 
The Power of the Social Organization
The Power of the Social OrganizationThe Power of the Social Organization
The Power of the Social Organization
 
The Social Tools Won't Save You
The Social Tools Won't Save YouThe Social Tools Won't Save You
The Social Tools Won't Save You
 
Using Social Media to Engage & Inspire
Using Social Media to Engage & Inspire Using Social Media to Engage & Inspire
Using Social Media to Engage & Inspire
 
The Micro-Sociology of Networks
The Micro-Sociology of NetworksThe Micro-Sociology of Networks
The Micro-Sociology of Networks
 
Beyond Sharing: What happens after the sharing economy?
Beyond Sharing: What happens after the sharing economy?Beyond Sharing: What happens after the sharing economy?
Beyond Sharing: What happens after the sharing economy?
 
The Future of Media: Lecture at Estacio de Sa in Rio de Janeiro June 26 2010
The Future of Media: Lecture at Estacio de Sa in Rio de Janeiro June 26 2010The Future of Media: Lecture at Estacio de Sa in Rio de Janeiro June 26 2010
The Future of Media: Lecture at Estacio de Sa in Rio de Janeiro June 26 2010
 

Semelhante a Radical Futures for Social PR & Communications

The future of business is social
The future of business is socialThe future of business is social
The future of business is socialMax St John
 
Culture Shock: radical change for the change resistant, Melcrum
Culture Shock: radical change for the change resistant, MelcrumCulture Shock: radical change for the change resistant, Melcrum
Culture Shock: radical change for the change resistant, Melcrumwill mcinnes
 
Data and Democracy: the future of Internal Communications
Data and Democracy: the future of Internal CommunicationsData and Democracy: the future of Internal Communications
Data and Democracy: the future of Internal Communicationswill mcinnes
 
Culture Shock, AISEC Moscow
Culture Shock, AISEC MoscowCulture Shock, AISEC Moscow
Culture Shock, AISEC Moscowwill mcinnes
 
Present & Future of Marketing - Disruption: Social Media vs Social Networks =...
Present & Future of Marketing - Disruption: Social Media vs Social Networks =...Present & Future of Marketing - Disruption: Social Media vs Social Networks =...
Present & Future of Marketing - Disruption: Social Media vs Social Networks =...Dinis Guarda
 
Re designing the World of PR [People Relations]
Re designing the World of PR [People Relations]Re designing the World of PR [People Relations]
Re designing the World of PR [People Relations]MSL
 
Wayne Dunn presents on Defining Social Investment and CSR at the Inter-Americ...
Wayne Dunn presents on Defining Social Investment and CSR at the Inter-Americ...Wayne Dunn presents on Defining Social Investment and CSR at the Inter-Americ...
Wayne Dunn presents on Defining Social Investment and CSR at the Inter-Americ...Wayne Dunn
 
Digital Challenges - Communicating in the Era of the Social Web
Digital Challenges - Communicating in the Era of the Social WebDigital Challenges - Communicating in the Era of the Social Web
Digital Challenges - Communicating in the Era of the Social WebThe Glover Park Group
 
Social Business - The Patchwork Elephant 03 - culture shock - glimmers of hop...
Social Business - The Patchwork Elephant 03 - culture shock - glimmers of hop...Social Business - The Patchwork Elephant 03 - culture shock - glimmers of hop...
Social Business - The Patchwork Elephant 03 - culture shock - glimmers of hop...David Terrar
 
Social Media and B2B marketing
Social Media and B2B marketingSocial Media and B2B marketing
Social Media and B2B marketingMarko Sykkö
 
Social Media: Where Do We Go from Here?
Social Media: Where Do We Go from Here?Social Media: Where Do We Go from Here?
Social Media: Where Do We Go from Here?Rich Ullman
 
Succeeding in a disrupted world by Will McInnes
Succeeding in a disrupted world by Will McInnesSucceeding in a disrupted world by Will McInnes
Succeeding in a disrupted world by Will McInneswill mcinnes
 
Playing Together: How IBM is Bringing the Outside Inside by Ben Edwards
Playing Together: How IBM is Bringing the Outside Inside by Ben EdwardsPlaying Together: How IBM is Bringing the Outside Inside by Ben Edwards
Playing Together: How IBM is Bringing the Outside Inside by Ben EdwardsEdelman Digital
 
Msasmc 091610-intro remarks-claymcd-v1
Msasmc 091610-intro remarks-claymcd-v1Msasmc 091610-intro remarks-claymcd-v1
Msasmc 091610-intro remarks-claymcd-v1Mediabrands Social
 
Culture Shock: the future of business is social
Culture Shock: the future of business is socialCulture Shock: the future of business is social
Culture Shock: the future of business is socialwill mcinnes
 
Brands And Digital Culture: It Doesn't Have To Suck
Brands And Digital Culture: It Doesn't Have To SuckBrands And Digital Culture: It Doesn't Have To Suck
Brands And Digital Culture: It Doesn't Have To SuckAvin Narasimhan
 
Culture Shock and teams
Culture Shock and teamsCulture Shock and teams
Culture Shock and teamswill mcinnes
 

Semelhante a Radical Futures for Social PR & Communications (20)

The future of business is social
The future of business is socialThe future of business is social
The future of business is social
 
Culture Shock: radical change for the change resistant, Melcrum
Culture Shock: radical change for the change resistant, MelcrumCulture Shock: radical change for the change resistant, Melcrum
Culture Shock: radical change for the change resistant, Melcrum
 
Data and Democracy: the future of Internal Communications
Data and Democracy: the future of Internal CommunicationsData and Democracy: the future of Internal Communications
Data and Democracy: the future of Internal Communications
 
Culture Shock, AISEC Moscow
Culture Shock, AISEC MoscowCulture Shock, AISEC Moscow
Culture Shock, AISEC Moscow
 
Present & Future of Marketing - Disruption: Social Media vs Social Networks =...
Present & Future of Marketing - Disruption: Social Media vs Social Networks =...Present & Future of Marketing - Disruption: Social Media vs Social Networks =...
Present & Future of Marketing - Disruption: Social Media vs Social Networks =...
 
Re designing the World of PR [People Relations]
Re designing the World of PR [People Relations]Re designing the World of PR [People Relations]
Re designing the World of PR [People Relations]
 
Wayne Dunn presents on Defining Social Investment and CSR at the Inter-Americ...
Wayne Dunn presents on Defining Social Investment and CSR at the Inter-Americ...Wayne Dunn presents on Defining Social Investment and CSR at the Inter-Americ...
Wayne Dunn presents on Defining Social Investment and CSR at the Inter-Americ...
 
Digital Challenges - Communicating in the Era of the Social Web
Digital Challenges - Communicating in the Era of the Social WebDigital Challenges - Communicating in the Era of the Social Web
Digital Challenges - Communicating in the Era of the Social Web
 
Social Business - The Patchwork Elephant 03 - culture shock - glimmers of hop...
Social Business - The Patchwork Elephant 03 - culture shock - glimmers of hop...Social Business - The Patchwork Elephant 03 - culture shock - glimmers of hop...
Social Business - The Patchwork Elephant 03 - culture shock - glimmers of hop...
 
Social Media and B2B marketing
Social Media and B2B marketingSocial Media and B2B marketing
Social Media and B2B marketing
 
Social Media: Where Do We Go from Here?
Social Media: Where Do We Go from Here?Social Media: Where Do We Go from Here?
Social Media: Where Do We Go from Here?
 
Succeeding in a disrupted world by Will McInnes
Succeeding in a disrupted world by Will McInnesSucceeding in a disrupted world by Will McInnes
Succeeding in a disrupted world by Will McInnes
 
Playing Together: How IBM is Bringing the Outside Inside by Ben Edwards
Playing Together: How IBM is Bringing the Outside Inside by Ben EdwardsPlaying Together: How IBM is Bringing the Outside Inside by Ben Edwards
Playing Together: How IBM is Bringing the Outside Inside by Ben Edwards
 
Social Media 101
Social Media 101Social Media 101
Social Media 101
 
Strategic Doing Akron
Strategic Doing AkronStrategic Doing Akron
Strategic Doing Akron
 
Msasmc 091610-intro remarks-claymcd-v1
Msasmc 091610-intro remarks-claymcd-v1Msasmc 091610-intro remarks-claymcd-v1
Msasmc 091610-intro remarks-claymcd-v1
 
Culture Shock: the future of business is social
Culture Shock: the future of business is socialCulture Shock: the future of business is social
Culture Shock: the future of business is social
 
Brands And Digital Culture: It Doesn't Have To Suck
Brands And Digital Culture: It Doesn't Have To SuckBrands And Digital Culture: It Doesn't Have To Suck
Brands And Digital Culture: It Doesn't Have To Suck
 
Culture Shock and teams
Culture Shock and teamsCulture Shock and teams
Culture Shock and teams
 
Ideavibes ws nc-07182012
Ideavibes ws nc-07182012Ideavibes ws nc-07182012
Ideavibes ws nc-07182012
 

Mais de will mcinnes

Rebuild21 2013 - purpose passion profit
Rebuild21 2013 - purpose passion profitRebuild21 2013 - purpose passion profit
Rebuild21 2013 - purpose passion profitwill mcinnes
 
Culture Shock: Innovation in 21st century giving
Culture Shock: Innovation in 21st century givingCulture Shock: Innovation in 21st century giving
Culture Shock: Innovation in 21st century givingwill mcinnes
 
Culture Shock ideas for Futurebook
Culture Shock ideas for FuturebookCulture Shock ideas for Futurebook
Culture Shock ideas for Futurebookwill mcinnes
 
HR Tech Europe: the future of business is social
HR Tech Europe: the future of business is socialHR Tech Europe: the future of business is social
HR Tech Europe: the future of business is socialwill mcinnes
 
Making work better (sometimes) - NixonMcInnes
Making work better (sometimes) - NixonMcInnesMaking work better (sometimes) - NixonMcInnes
Making work better (sometimes) - NixonMcInneswill mcinnes
 
Radicalising Business through Happiness, Openness & Participation - Will McIn...
Radicalising Business through Happiness, Openness & Participation - Will McIn...Radicalising Business through Happiness, Openness & Participation - Will McIn...
Radicalising Business through Happiness, Openness & Participation - Will McIn...will mcinnes
 
Why Social Media In Enterprises Just Is
Why Social Media In Enterprises Just IsWhy Social Media In Enterprises Just Is
Why Social Media In Enterprises Just Iswill mcinnes
 

Mais de will mcinnes (7)

Rebuild21 2013 - purpose passion profit
Rebuild21 2013 - purpose passion profitRebuild21 2013 - purpose passion profit
Rebuild21 2013 - purpose passion profit
 
Culture Shock: Innovation in 21st century giving
Culture Shock: Innovation in 21st century givingCulture Shock: Innovation in 21st century giving
Culture Shock: Innovation in 21st century giving
 
Culture Shock ideas for Futurebook
Culture Shock ideas for FuturebookCulture Shock ideas for Futurebook
Culture Shock ideas for Futurebook
 
HR Tech Europe: the future of business is social
HR Tech Europe: the future of business is socialHR Tech Europe: the future of business is social
HR Tech Europe: the future of business is social
 
Making work better (sometimes) - NixonMcInnes
Making work better (sometimes) - NixonMcInnesMaking work better (sometimes) - NixonMcInnes
Making work better (sometimes) - NixonMcInnes
 
Radicalising Business through Happiness, Openness & Participation - Will McIn...
Radicalising Business through Happiness, Openness & Participation - Will McIn...Radicalising Business through Happiness, Openness & Participation - Will McIn...
Radicalising Business through Happiness, Openness & Participation - Will McIn...
 
Why Social Media In Enterprises Just Is
Why Social Media In Enterprises Just IsWhy Social Media In Enterprises Just Is
Why Social Media In Enterprises Just Is
 

Último

Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakEditores1
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 

Último (20)

Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerak
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 

Radical Futures for Social PR & Communications

  • 1. Radical futures Will McInnes @willmcinnes NixonMcInnes Social business pioneers Page 1 | Social Business Pioneers
  • 2. Page 2 | Social Business Pioneers
  • 3. Page 3 | Social Business Pioneers Photo by James Whatley - http://www.flickr.com/photos/whatleydude/6398892403/
  • 4. Page 4 | Social Business Pioneers
  • 5. Page 5 | Social Business Pioneers By NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew), via Wikimedia Commons
  • 6. Participation Page 6 | Social Business Pioneers
  • 7. Page 7 | Social Business Pioneers
  • 8. Page 8 | Social Business Pioneers
  • 9. Page 9 | Social Business Pioneers
  • 10. “More than 50% of our product initiatives involve significant collaboration with innovators outside of P&G” – Bruce Brown, CTO, P&G Page 10 | Social Business Pioneers
  • 11. Legal Client Brand/ PR advertising Digital Insight Engagement SMS “hyperlinks subvert hierarchy” HR Business teams – cluetrain manifesto, 1999 Nixon Customer Internal Other McInnes service comms Agency Page 11 | Social Business Pioneers
  • 12. • How will our next campaign reward dialogue? • How can we draw on the power of collective action? • How can we „upgrade‟ consumers into participants? Page 12 | Social Business Pioneers
  • 13. Realtime Page 13 | Social Business Pioneers
  • 14. “FENTON!” Page 14 | Social Business Pioneers
  • 15. Page 15 | Social Business Pioneers
  • 16. Page 16 | Social Business Pioneers
  • 17. COMMAND OF NOW “Speed kills truth” – Chris Lewis Page 17 | Social Business Pioneers
  • 18. Page 18 | Social Business Pioneers
  • 19. Page 19 | Social Business Pioneers
  • 20. • What stops us moving at realtime? • How do we stay on top of what‟s happening as well as doing the day job? • Have we stress-tested our crisis plan? Page 20 | Social Business Pioneers
  • 21. Communities Page 21 | Social Business Pioneers
  • 22. “The future belongs to crowds” – Don Delilo Page 22 | Social Business Pioneers
  • 23. $1.25 bnish Page 23 | Social Business Pioneers
  • 24. Page 24 | Social Business Pioneers
  • 25. Page 25 | Social Business Pioneers
  • 26. Page 26 | Social Business Pioneers
  • 27. Trusted spokespeople Page 27 | Social Business Pioneers
  • 28. Page 28 | Social Business Pioneers
  • 29. Page 29 | Social Business Pioneers
  • 30. • Which are the major independent communities for us? • Honestly, how well do we know them and their key members? • Have we evolved our roster of official spokespeople? Page 30 | Social Business Pioneers
  • 31. Share of voice • Word of mouth • Resilience in hard times • Healthier reputation Page 31 | Social Business Pioneers
  • 32. Say hello @willmcinnes will.mcinnes@nixonmcinnes.co.uk Currently co-creating a book on this for publication in 2012 Page 32 | Social Business Pioneers

Notas do Editor

  1. These are the people we work with today – doing all of the good stuff you’d expect: helping them to develop strong relationships with communities online, and in doing so enhancing reputation and increasing visibility and relevance. Simples/.
  2. But we have to think about the Future. If we don’t think about the future, then really we’re not thinking about the NOW. As futurist Alvin Toffler put it: “The future arrives too soon and in the wrong order” –
  3. Crazy times.
  4. The world is so radically changing. In politics, in business, in nature, in technology, in behaviour, in globalisation, in the economy, in society.
  5. http://www.youtube.com/watch?feature=player_embedded&v=ive3vXv-XRkOLD SPICE RESPONSES objective: revitalise ‘old’ brand perception and generate new generation of customers Personal response videos from iconic figure – the old spice guy- by pulling in real time q’s from FB, twitter and redditOver 6 million views, old spice guy becomes cultural phenomenon- attracting new generation of fans and reviving brand.
  6. http://www.flickr.com/photos/worldeconomicforum/3488061345/sizes/l/
  7. “95% of the time, the solver wouldn’t have been hired by the sponsor” – Alph Bingham, Innocentive.
  8. nixonmcinnes.co.uk@nixonmcinnesRoss’ contact detail: ross.breadmore@nixonmcinnes.co.uk / 01273 764 024
  9. http://www.flickr.com/photos/nigelfj/4128313901/sizes/z/in/photostream/
  10. nixonmcinnes.co.uk@nixonmcinnesRoss’ contact detail: ross.breadmore@nixonmcinnes.co.uk / 01273 764 024
  11. nixonmcinnes.co.uk@nixonmcinnesRoss’ contact detail: ross.breadmore@nixonmcinnes.co.uk / 01273 764 024
  12. Describing the trend towards HappinessGNP seems like a ridiculous sledge-hammer measure of humanity’s progress – yet it is the measure of policySarkozy and Cameron are talking about National Happiness as new modelMappiness app, People’s Republic of Bhutan, Happy balls, time we spend at work and regrets of dying as examples
  13. nixonmcinnes.co.uk@nixonmcinnesRoss’ contact detail: ross.breadmore@nixonmcinnes.co.uk / 01273 764 024