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The future of
business is social

@willmcinnes


Page 1 | Social Business Pioneers
Intro




By the champ User:Martinroell [CC-BY-SA-2.5 (www.creativecommons.org/licenses/by-sa/2.5)], via Wikimedia Commons


   Page 2 | Social Business Pioneers
Page 3 | Social Business Pioneers
By NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew), via Wikimedia Commons
Page 4 | Social Business Pioneers
Page 5 | Social Business Pioneers
Intro


                                    @willmcinnes




Page 6 | Social Business Pioneers
―The future belongs to
                       crowds‖ – Don Dellio
Page 7 | Social Business Pioneers
Mickey Smith ‗Dark Business Pioneers Vimeo.
   Page 8 | Social side of the lense‘ on
Page 9 | Social Business Pioneers
Page 10 | Social Business Pioneers
1. Purpose & Meaning
       2. Democracy & Empowerment
       3. Progressive People
       4. Conscious Leadership
       5. Organisational Openness
       6. Change Velocity
       7. Tech DNA
       8. Fair Finances

Page 11 | Social Business Pioneers
Chapter 1.
Purpose & Meaning


Page 12 | Social Business Pioneers
―Making shareholder enrichment the basis of an
economy is probably an idea that belongs up
there with Cheez Whiz and Donald Trump's hair.‖
- UmairHaque




Page 13 | Social Business Pioneers
http://www.flickr.com/photos/michaelfoleyphotography/4294112069/




Page 14 | Social Business Pioneers
                                     http://www.flickr.com/photos/michaelfoleyphotography/4294112069/
‗Purpose of
Significance‘
  Intro


                                     @willmcinnes




Page 15 | Social Business Pioneers
To be the first company that, by its deeds, shows
the entire industrial world what sustainability is in
all its dimensions: People, process, product, place
and profits — by 2020 — and in doing so we will
become restorative through the power of influence.




 Page 16 | Social Business Pioneers
Page 17 | Social Business Pioneers
Page 18 | Social Business Pioneers
8%
Page 19 | Social Business Pioneers
Page 20 | Social Business Pioneers
Chapter 3.
Progressive People
Page 21 | Social Business Pioneers
American22 | Social Survey, U.S. Bureau of Labor Statistics
    Page Time Use Business Pioneers
http://www.nytimes.com/interactive/2009/07/31/business/20080801-metrics-graphic.html
1. I wish I'd had the courage to live a life true
   to myself, not the life others expected of me.

   2. I wish I didn't work so hard.

   3. I wish I'd had the courage to express my
   feelings.

   4. I wish I had stayed in touch with my friends.

   5. I wish that I had let myself be happier.

                              Top Five Regrets of the Dying by Bronnie Ware
Page 23 | Social Business Pioneers
• Acceptance                          • Physical activity
• •Curiosity
    Accept                            • Power
• Eating                              • Romance
• Family                              • Saving
•Honour                               • Social contact
• Idealism                            • Social status
• Independence                        • Tranquility
• Order                               • Vengeance


 Page 24 | Social Business Pioneers
Weirdness, ‗family‘,
personal development




 Page 25 | Social Business Pioneers
200 people per building
Lattice structure
‗Followership‘

    Page 26 | Social Business Pioneers
http://www.flickr.com/photos/gore-tex-products/5983679913/
• NM church of fail




Page 27 | Social Business Pioneers
Page 28 | Social Business Pioneers
Page 29 | Social Business Pioneers
Chapter 4.
Leadership

Page 30 | Social Business Pioneers
Page 31 | Social Business Pioneers
• Edelman trust barometer




Page 32 | Social Business Pioneers
―There has been a great
deal of talk about loyalty
from bottom to top. Loyalty
from the top to the
bottom is much more
important and also much
less prevalent. It is this
loyalty from the top to the
bottom which binds juniors
to their seniors with the
strength of steel.‖

 Page 33 | Social Business Pioneers
7 components of 21st century Leadership:
1. Leading yourself
2. Style
3. Trust & Ethics
4. Transparency
5. Rewards
6. Realtime communication
7. Support


 Page 34 | Social Business Pioneers
• What is my purpose in this work?
                • Why do I want to do it?
                • What are my values, and which ones am I
                honouring (and not) in this work?
                • What do I believe my strengths and weaknesses
                are, and how am I consciously working with
                them?
                • What do the people around my believe my
                strengths and weaknesses are?
Page 35 | Social Business Pioneers
Social business
Chapter 6.
Change Velocity

Page 36 | Social Business Pioneers
Page 37 | Social Business Pioneers
Intro




    Page 38 | Social Business Pioneers
http://www.flickr.com/photos/0ystercatcher/5900455514/
Page 39 | Social Business Pioneers
• Amazon
• Netflix
• Square




Page 40 | Social Business Pioneers
Page 41 | Social Business Pioneers
COMMAND OF NOW
―Speed kills truth‖ –
Chris Lewis
Page 42 | Social Business Pioneers
Page 43 | Social Business Pioneers
Page 44 | Social Business Pioneers
•Timely
•Vast sample (60% of UK adults use the internet daily)
• Collected as a by-product of normal activity
• Avoids problems with non-response and inaccuracy
• Information is continually collected around a wider range of
issues, including unexpected ones
 Page 45 | Social Business Pioneers
Page 46 | Social Business Pioneers
We must lead
change. Now.
@willmcinnes

Culture Shock
available now on pre-order.
Page 47 | Social Business Pioneers

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Culture Shock: the future of business is social

  • 1. The future of business is social @willmcinnes Page 1 | Social Business Pioneers
  • 2. Intro By the champ User:Martinroell [CC-BY-SA-2.5 (www.creativecommons.org/licenses/by-sa/2.5)], via Wikimedia Commons Page 2 | Social Business Pioneers
  • 3. Page 3 | Social Business Pioneers By NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew), via Wikimedia Commons
  • 4. Page 4 | Social Business Pioneers
  • 5. Page 5 | Social Business Pioneers
  • 6. Intro @willmcinnes Page 6 | Social Business Pioneers
  • 7. ―The future belongs to crowds‖ – Don Dellio Page 7 | Social Business Pioneers
  • 8. Mickey Smith ‗Dark Business Pioneers Vimeo. Page 8 | Social side of the lense‘ on
  • 9. Page 9 | Social Business Pioneers
  • 10. Page 10 | Social Business Pioneers
  • 11. 1. Purpose & Meaning 2. Democracy & Empowerment 3. Progressive People 4. Conscious Leadership 5. Organisational Openness 6. Change Velocity 7. Tech DNA 8. Fair Finances Page 11 | Social Business Pioneers
  • 12. Chapter 1. Purpose & Meaning Page 12 | Social Business Pioneers
  • 13. ―Making shareholder enrichment the basis of an economy is probably an idea that belongs up there with Cheez Whiz and Donald Trump's hair.‖ - UmairHaque Page 13 | Social Business Pioneers
  • 14. http://www.flickr.com/photos/michaelfoleyphotography/4294112069/ Page 14 | Social Business Pioneers http://www.flickr.com/photos/michaelfoleyphotography/4294112069/
  • 15. ‗Purpose of Significance‘ Intro @willmcinnes Page 15 | Social Business Pioneers
  • 16. To be the first company that, by its deeds, shows the entire industrial world what sustainability is in all its dimensions: People, process, product, place and profits — by 2020 — and in doing so we will become restorative through the power of influence. Page 16 | Social Business Pioneers
  • 17. Page 17 | Social Business Pioneers
  • 18. Page 18 | Social Business Pioneers
  • 19. 8% Page 19 | Social Business Pioneers
  • 20. Page 20 | Social Business Pioneers
  • 21. Chapter 3. Progressive People Page 21 | Social Business Pioneers
  • 22. American22 | Social Survey, U.S. Bureau of Labor Statistics Page Time Use Business Pioneers http://www.nytimes.com/interactive/2009/07/31/business/20080801-metrics-graphic.html
  • 23. 1. I wish I'd had the courage to live a life true to myself, not the life others expected of me. 2. I wish I didn't work so hard. 3. I wish I'd had the courage to express my feelings. 4. I wish I had stayed in touch with my friends. 5. I wish that I had let myself be happier. Top Five Regrets of the Dying by Bronnie Ware Page 23 | Social Business Pioneers
  • 24. • Acceptance • Physical activity • •Curiosity Accept • Power • Eating • Romance • Family • Saving •Honour • Social contact • Idealism • Social status • Independence • Tranquility • Order • Vengeance Page 24 | Social Business Pioneers
  • 25. Weirdness, ‗family‘, personal development Page 25 | Social Business Pioneers
  • 26. 200 people per building Lattice structure ‗Followership‘ Page 26 | Social Business Pioneers http://www.flickr.com/photos/gore-tex-products/5983679913/
  • 27. • NM church of fail Page 27 | Social Business Pioneers
  • 28. Page 28 | Social Business Pioneers
  • 29. Page 29 | Social Business Pioneers
  • 30. Chapter 4. Leadership Page 30 | Social Business Pioneers
  • 31. Page 31 | Social Business Pioneers
  • 32. • Edelman trust barometer Page 32 | Social Business Pioneers
  • 33. ―There has been a great deal of talk about loyalty from bottom to top. Loyalty from the top to the bottom is much more important and also much less prevalent. It is this loyalty from the top to the bottom which binds juniors to their seniors with the strength of steel.‖ Page 33 | Social Business Pioneers
  • 34. 7 components of 21st century Leadership: 1. Leading yourself 2. Style 3. Trust & Ethics 4. Transparency 5. Rewards 6. Realtime communication 7. Support Page 34 | Social Business Pioneers
  • 35. • What is my purpose in this work? • Why do I want to do it? • What are my values, and which ones am I honouring (and not) in this work? • What do I believe my strengths and weaknesses are, and how am I consciously working with them? • What do the people around my believe my strengths and weaknesses are? Page 35 | Social Business Pioneers
  • 36. Social business Chapter 6. Change Velocity Page 36 | Social Business Pioneers
  • 37. Page 37 | Social Business Pioneers
  • 38. Intro Page 38 | Social Business Pioneers http://www.flickr.com/photos/0ystercatcher/5900455514/
  • 39. Page 39 | Social Business Pioneers
  • 40. • Amazon • Netflix • Square Page 40 | Social Business Pioneers
  • 41. Page 41 | Social Business Pioneers
  • 42. COMMAND OF NOW ―Speed kills truth‖ – Chris Lewis Page 42 | Social Business Pioneers
  • 43. Page 43 | Social Business Pioneers
  • 44. Page 44 | Social Business Pioneers
  • 45. •Timely •Vast sample (60% of UK adults use the internet daily) • Collected as a by-product of normal activity • Avoids problems with non-response and inaccuracy • Information is continually collected around a wider range of issues, including unexpected ones Page 45 | Social Business Pioneers
  • 46. Page 46 | Social Business Pioneers
  • 47. We must lead change. Now. @willmcinnes Culture Shock available now on pre-order. Page 47 | Social Business Pioneers

Notas do Editor

  1. Martin Röll - http://en.wikipedia.org/wiki/File:Bagger-garzweiler.jpg
  2. By NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew).[see page for license], via Wikimedia Commonshttp://en.wikipedia.org/wiki/File:The_Earth_seen_from_Apollo_17.jpg
  3. http://www.guardian.co.uk/technology/pda/2011/aug/10/facebook-losing-users
  4. Simon Kuznets, the inventor of the concept of the GDP, notes in his very first report to the US Congress in 1934:...the welfare of a nation [can] scarcely be inferred from a measure of national income...
  5. Profits doubled!
  6. According to political theorist Oskar Niedermayer, the party sees itself as part of an international movement to shape with their term of "digital revolution" which is a circumscription for the transition into information society. With their focus on freedom in the net and their fight against government regulations of this sphere, they hit the nerve especially of the younger generation. Even if the network policy is the core identity of the party, it is now more than just a advocacy party of "digital natives" and characterizes itself as a social-liberal-progressive.[4
  7. Talk about how the 21st century is going to be vastly different than 20thHow – amidst the meltdown, where we don’t trust traditional trustworthy people/orgs – people are gravitating towards MeaningVolunteering is up, Gen Y are an empowered, picky workforce, CSR is seen as ‘marketing’A new kind of org focused on creating meaning and reaching higher purpose, AND profits
  8. http://www.nytimes.com/interactive/2009/07/31/business/20080801-metrics-graphic.html
  9. http://ezinearticles.com/?Top-Five-Regrets-of-the-Dying&id=3268063
  10. Intrinsic motivation and the 16 basic desires theoryStarting from studies involving more than 6,000 people, Professor Steven Reiss has proposed a theory that found 16 basic desires that guide nearly all human behavior. The 16 basic desires that motivate our actions and define our personalities as:Acceptance, the need for approvalCuriosity, the need to learnEating, the need for foodFamily, the need to raise childrenHonor, the need to be loyal to the traditional values of one's clan/ethnic groupIdealism, the need for social justiceIndependence, the need for individualityOrder, the need for organized, stable, predictable environmentsPhysical activity, the need for exercisePower, the need for influence of willRomance, the need for sexSaving, the need to collectSocial contact, the need for friends (peer relationships)Social status, the need for social standing/importanceTranquility, the need to be safeVengeance, the need to strike back/to win
  11. Martin Röll - http://en.wikipedia.org/wiki/File:Bagger-garzweiler.jpg
  12. http://www.flickr.com/photos/nigelfj/4128313901/sizes/z/in/photostream/
  13. Crop traders and Indiana University professor who’s linked mood of US on Twitter to Dow market performance.http://www.cnbc.com/id/41948279
  14. nixonmcinnes.co.uk@nixonmcinnesRoss’ contact detail: ross.breadmore@nixonmcinnes.co.uk / 01273 764 024