1. Who Would Be The Audience For Your
Media Product?
• My film belongs to the genre social realism.
• The demographic that consume this genre is less mainstream than a
Hollywood audience. They can be deemed more intellectual and artistically
minded. My research found that 30% of people know about the social
realism genre, but only 10% enjoyed it.

2. Theatrical
• Cinemas such as: Arnolfini, The National Film Theatre, Cornerhouse, and Picturehouse
screen social realism films. These cinemas are based around Britain, with the Arnolfini
being in Bristol, and Cornerhouse being in Manchester, and many others being based
around London.
• In an average cinema week
many cinemas are
screening social realism
films, such as
Tyrannosaur. These
cinemas include
Cineworld, Arts
Picturehouses, and
Odeon. Certain Odeons
are renowned for showing
independent and social
realism films, whereas all
Arts Picturehouses screen • We know that the demographic that visits venues where social realism films are
social realism films. screened are more intellectual and artistically minded, rather than the more mainstream
Cinemas like Vue do not Hollywood audience. We know this from the way the cinemas that screen social
show social realism films
as they cater more for the realism films present themselves, formally with a serious interest in film.
16-25 and the mainstream
wider audience who enjoy
Hollywood films.

3. Online
My audience can be found consuming social realism
products on such websites as LoveFilm and Netflix.
These websites cater mostly to the mainstream
audience, but also offer a wide range of films, such
as: British Social Realism.
There are specific groups on LoveFilm that discuss
films, specifically Social Realism films. This group
In LoveFilm individuals can get films represents the demographic of the interested,
sent to them via mail, as well as being
serious film watcher that go on these sites.
able to watch films online. Individuals
can read reviews for films written by
members of the site, and experts. This LoveFilm and Netflix show social realism films, and
website is aiming itself towards the
help people find and consume them.
demographic which enjoy watching
films, as well as are interested in
different films.

4. Characterisation and exploration of
themes are more important to the
viewers of social realism than plot.
Online websites such as: IMDB,
MUBI, and LoveFilm show social
realism films, and help people find
and consume them.
Individuals can become members of IMDB and
discuss films with other users, as well as read reviews
from users and experts. However, it is rare to watch a
film on IMDB, although you can. The website focuses
more on the discussion of movies. Therefore, the
viewer the platform is designed for must be
knowledgeable about the kind of films they are
researching.
The viewers online seem to know about the actors
and the directors, as well as their previous works.
This shows that they have an interest in social
realism films, and research them. Therefore, they
have a commitment to social realism films. that both users and non-
This shows
users of the social realism genre
consume social realism films online.
However, more users than non-users.
Also, the users seem to be more
knowledgable about social realism films
compared to the non-users.

5. In MUBI individuals can
You can gather become members, and
information about films,
discuss social realism
and watch them online.
films with other
This website is aimed at
the individual who is members in discussion
serious, and interested rooms, and forums.
about film.

6. Individuals on MUBI have knowledge of films, and their
directors and actors.
They are intelligent and have a clear understanding of what they are talking abou
Individuals follow directors
and actors, and therefore can
easily recall their films and
have prior knowledge about
them to share with others.

7. Television
BBC TWO programmed 7 weeks of films. Each week was a different genre, for example:
Week 1 Thriller. Social Realism was week 3. The fact that a only 1 week was devoted to 1
genre suggests that BBC TWO wasn’t trying particularly hard to attract any type of
specific audience. Therefore, there’s a possibility users of the social realism genre will
come across this and watch some films. However, it’s more likely non-users will be
watching these films.

8. Television: BBC FOUR
BBC Four are permitted to show a
variety of programmes, and
premier 20 international films each
year. This is unlike mainstream
channels. The genre’s of the
programmes BBC Four show are of
the genres of drama, and comedy,
and current affairs... Therefore, the
demographic they are aiming their
programmes at is closer to that of
the demographic for social realism
films; they are intellectual and
more artistically minded.

9. Television: FILM 4
Presently FILM4 broadcasts a lot of
mainstream Hollywood movies. Also,
he channel frequently has themed
nights or seasons during which a
variety of films centred around one
genre, director or actor are shown.
Channel 4 also owns a film
production company, FILM4
Productions, it shows many of its in-
house productions. Therefore, the
demographic the channel aims at are
a mixture of non-users and users of
the social realism genre.

10. Radio
• BBC RADIO 3 explores the social realism genre.
• We know that the audience demographic for this station
is intellectual and artistically minded because the
station also explores Arts, Culture & the Media.This
station does adaptations of such plays and films as:
Look Back in Anger.
Radio3’s demographic is of an older age.
‘Radio 3 is greatly valued by a relatively small
but loyal audience who
appreciate its intelligent, thoughtful and
committed tone and content’.

11. • BBC RADIO 4 explores the
social realism genre. The
station doesn’t play music, but
holds discussions, reviews and
intelligent game shows. • BBC RADIO 4 also holds interviews with actors
and director of such things as social realism
films. For example: Olivia Colman was
interviewed on her film Tyrannosaur. The
radio station also helps hold screenings of social
realism films.

12. Radio4 Demographic
According to this the demographic for Radio4 are generally ‘Men’ aged
’65+’ with a social grade of ‘AB’.
The Radio4 demographic is described as ‘intelligent’, who seek
‘programmes in many genres which inform, educate and entertain’.
‘A conservative, ageing, middle-class audience’ is a ‘perception
among people who don’t listen to Radio 4’.
Some view Radio 4 as not having ‘a target audience.’ This is an
interesting view, and a valid one for some people.

13. The demographic for Radio 4 is ‘intelligent’.
Radio 4 has a massive audience.
Radio 4
has an
older
audience,
of around
40 years
and over.
Radio 4’s audience is of a higher social class.

14. Print
Sight and Sound is a film magazine that features social realism
films. Each film gets a small paragraph summarising the film,
and usually giving information on the director and actors. Some
feature films get more information.There are screen shots from
the films and information surrounding them.
Therefore, we can assume that the demographic who consume this
magazine are serious, and interested about films, specifically social
realism, and international films; less of a mainstream audience.

15. Sight &
Sound give
reviews on
such social
realism film
as Fish
Tank, as
well as
various other
Detailed reviews films like
Space
Chimps.
Paragraph synopsises

16. Target Audience
Research
Research
I collected demographic research by conducting a paper
based questionnaire, and a discussion.
The research was towards users and non-users of the
social realism genre.
I asked an even amount of:
demographic segmentation,
quantitative
and qualitative questions (What area are you living
in? What do you know already about the social
realism genre? Do you find it easy to locate social
realism films?).
I also asked open questions and closed questions, for
example: What do you study? and Why do you think
independent films get less notice by the mainstream
audience compared to Hollywood movies?, this lead to
prolonged responses which i could then analyse.

17. This research tells me that the demographic which will consume my film is a mixture of users and non-users
of the social realism genre. I know that they are intellectual, and quite artistically minded, but are more used
to Hollywood films. However, they can appreciate different genres. They are interest in film, also.