2. 1. Make sure that your product is ready
2. Keep the pitch short and sweet
3. A clone? Admit it, and focus on strengths
4. Reply to press inquiries promptly
5. Building relationships with bloggers
3. 6. Understanding your purpose and target audience
7. Love big blogs AND the small blogs
8. Keep bloggers updated with your startup
9. Build a solid FAQ, or Media page (fb.com/press)
10. Press releases: make them linkable
5. Keep the pitch short and sweet
•Hey, Hi, or Dear? Which one?
•Put the most important stuff at the top
•Don’t oversell
•Put in useful quotes
•Do it in less than 300 words.