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Brewing Excellence

Presented By:
Christina Wallace | Paul Tighe | Amelia Martinez | Don Curtis | William Wallace
Agenda

Goals and Strategies
Agenda

Goals and Strategies

Legal Issues
Agenda

Goals and Strategies
Ethics

Legal Issues
Agenda

Goals and Strategies
Ethics

Legal Issues

Social Responsibility
Agenda

Goals and Strategies

Tina Slide
Ethics

Legal Issues

Social Responsibility
Goals and Strategies

Continue to
capture the
highest quality
employees

Create a
dynamic and
positive
environment

Improve flexible
“Dream more
scheduling for
than others think
employees
practical. Expect
more than others
think possible.”
- Howard Schultz
Goals and Strategies

Continue to
capture the
highest quality
employees

Create a
dynamic and
positive
environment

“to inspire and
Improve flexible
nurture the
scheduling for
human spirit –
employees
one person, one
cup and one
neighborhood at a
time.”
Goals and Strategies

Continue to
retain the
highest quality
employees

Create a
dynamic and
positive
environment

Improve flexible
scheduling for
employees
Goals and Strategies

Continue to
recruit and
train

Minimize layoffs
through
management

Consistently
review plans,
receive
feedback, make
changes
Legal Issues

Sued by baristas

2008

2009

2010

2011

2012

2013
Legal Issues

Sued for racial
discrimination
($120,000, settl
ed)

2008

2009

2010

2011

2012

2013
Legal Issues

Sued by private
party

2008

2009

2010

2011

2012

2013
Legal Issues
Sued for
discrimination
against a
physically
disabled person
($75k paid)

2008

2009

2010

2011

2012

2013
Legal Issues

Sued for
discrimination
against
physically
disabled person

2008

2009

2010

2011

2012

2013
Legal Issues

Sued for
discrimination
against the deaf

2008

2009

2010

2011

2012

2013
Legal Issues

Sued former
executive

2008

2009

2010

2011

2012

2013
Legal Issues

Sued street
vendor for
trademark
infringement

2008

2009

2010

2011

2012

2013
Ethics

Customer
Relations

Business
Practice

Safety and
Security

Partner Concerns

Employer
Relations
Ethics

Customer
Relations

Business
Practice

Involving
partner
safety and
facility
conditions

Partner Concerns

Employer
Relations
Ethics
Corporate
policy
questions
and
concerns

Involving
partner
safety and
facility
conditions

Customer
Relations

Partner Concerns

Employer
Relations
Ethics
Corporate
policy
questions
and
concerns

Involving
partner
safety and
facility
conditions

Comments
or questions
that involve
customers

Partner Concerns

Employer
Relations
Ethics
Corporate
policy
questions
and
concerns

Involving
partner
safety and
facility
conditions

Comments
or questions
that involve
customers

Partner Concerns

Pay,
benefits, and
any topics
that impact
day-to-day
Ethics

2013 World's Most
Ethical Companies
For the seventh year
in a row, Ethisphere
Institute named
Starbucks to the list.
Starbucks believes
that conducting
business ethically
and striving to do
the right thing are
vital to the success
of the company.
Social Responsibility

The Community
“From the
neighborhoods where
are stores are located
to those where our
coffee is grown, we are
committed to making
our communities
stronger.”

The Environment one
“One person,

cup and one
“We’re taking action at
neighborhood
because weabelieve –Blair
time.” it’s
important to help care
Taylor
for our planet and we’ll
encourage and work
with others to do the
same.”
Social Responsibility

The Community

The Environment

“From the
neighborhoods where
are stores are located
to those where our
coffee is grown, we are
committed to making
our communities
stronger.”

“We’re taking action
because we believe it’s
important to help care
for our planet and we’ll
encourage and work
with others to do the
same.”
Social Responsibility
Invest in farmers
and their
Farming
communities by
increasing farmer
Communities
loans to $20 million
by 2015.

We continue to
exceed this goal by
engaging more than
Youth Leadership
54,000 youth in
community activities
in 2012

Diversity and
Inclusion
Contribute 1
million hours of
Community
community service
Service
per year by 2015.
Social Responsibility
Invest in farmers
and their
Farming
communities by
increasing farmer
Communities
loans to $20 million
by 2015.

Diversity and
Inclusion
Community
Service

We continue to
exceed this goal by
engaging more than
Youth Leadership
54,000 youth in
community activities
in 2012
Social Responsibility
Invest in farmers
and their
Farming
communities by
increasing farmer
Communities
loans to $20 million
by 2015.

We continue to
exceed this goal by
engaging more than
Youth Leadership
54,000 youth in
community activities
in 2012

Diversity and
Inclusion
Contribute 1
million hours of
community service
per year by 2015.
Social Responsibility
Invest in farmers
and their
Farming
communities by
increasing farmer
Communities
loans to $20 million
by 2015.

Youth Leadership

Diversity and
Inclusion
Contribute 1
million hours of
community service
per year by 2015.
Social Responsibility
Invest in farmers
and their
Farming
communities by
increasing farmer
Communities
loans to $20 million
by 2015.

We continue to
exceed this goal by
engaging more than
54,000 youth in
community activities
in 2012

Diversity and
Inclusion
Contribute 1
million hours of
community service
per year by 2015.
Social Responsibility

Diversity and
Inclusion

Farming
Communities
Contribute 1
million hours of
community service
per year by 2015.
We continue to
exceed this goal by
engaging more than
54,000 youth in
community activities
in 2012
Social Responsibility
Invest in farmers
and their
communities by
increasing farmer
loans to $20 million
by 2015.

We continue to
exceed this goal by
engaging more than
54,000 youth in
community activities
in 2012

Diversity and
Inclusion
Contribute 1
million hours of
community service
per year by 2015.
Social Responsibility
Invest in farmers
and their
communities by
increasing farmer
loans to $20 million
by 2015.

We continue to
exceed this goal by
engaging more than
54,000 youth in
community activities
in 2012

Diversity and
Inclusion
Contribute 1
million hours of
community service
per year by 2015.
Social Responsibility
Invest in farmers
and their
communities by
increasing farmer
loans to $20 million
by 2015.

We continue to
exceed this goal by
engaging more than
54,000 youth in
community activities
in 2012

Diversity and
Inclusion
Contribute 1
million hours of
community service
per year by 2015.
Starbucks
Foundation
Social Responsibility
Invest in farmers
and their
communities by
increasing farmer
loans to $20 million
by 2015.

We continue to
exceed this goal by
engaging more than
54,000 youth in
community activities
in 2012

Diversity and
Inclusion
Contribute 1
million hours of
community service
per year by 2015.

In 2012 Starbucks
Corporation donated
$6.5 million in
cash, including
$1.75 million to the
Starbucks
Foundation
Social Responsibility

Building
Greener
Stores
Recycling and
reducing waste

Cup and
Materials
Influences
Environment
Reduce our impact

Coffee
Increase quality
Provide more variety
Accessible to customers

Community
Service
Engaging the youth
Farming communities
Influences
Environment
Reduce our impact

Coffee
Increase quality
Provide more variety
Accessible to customers

Community
Service
Engaging the youth
Farming communities
“…Belief in ourselves
and in what is right
catapults us over
hurdles, and our lives
unfold.”
- Howard Schultz
Reference
Goals and Strategies
Bateman, T. S., & Snell, S. A. (2011). Management: Leading & collaborating in a
competitive world (9th ed.). New York, NY: McGraw-Hill Irwin.
Schepp, D. (September 21, 2012). Starbucks: best part-time jobs in retail – or overrated?
AOL Jobs. Retrieved from http://jobs.aol.com/articles/2012/09/21/starbucks-ishiring-health-plan-good-coffee-but-watch-out-for/
Legal Issues
Allison, M. (2009, June 23). Starbucks pays $120,000 to settle racial discrimination lawsuit,
but the check hasn’t been cashed. Retrieved from http://seattletimes.com/html/
coffeecity/2009373044_starbucks_pays_120000_to_settl.html
Bracamontes, A. (2011, August 19). Starbucks pays $75k in suit filed by woman with
dwarfism. El Paso Times. Retrieved from http://www.elpasotimes.com/ci_18707661
Gardner, E. (2010, Jun 01). Simon brews fresh lawsuit against starbucks. Edmonton Journal.
Retrieved from http://search.proquest.com/docview/357045683?accountid=35812
RD legal offers financing to plaintiff's attorneys with starbucks settlements. (2013, Jan
18). PR Newswire. Retrieved from http://search.proquest.com/docview/1270468939?
accountid=35812
Little, L. (2012, February 14). California man with half an arm sues starbucks, alleging
discrimination. ABC News. Retrieved form http://news.yahoo.com/california-man-fileslawsuit-against-starbucks-alleging-discrimination-202046243--abc-news.html
Reference
McLaughlin, T. (2009, October 12). Starbucks sues to block exec from joining Dunkin'
Donuts. Buffalo Law Journal. p. 20.
Tepper, R. (2013, July 15). Deaf starbucks patron allege discrimination in lawsuit. Huffinton
Post. Retrieved from http://www.huffingtonpost.com/2013/07/15/deaf-starbuckslawsuit_n_3599132.html
Thailand: Push-cart coffee vendor sued by US coffee giant starbucks for trademark
infringement refuses to yield. (2013, Oct 24). Asia News Monitor. Retrieved from http://
search.proquest.com/docview/1444146949?accountid=35812
Ethics
Ethisphere. (2013). World’s Most Ethical Companies Ranking. Retrieved from
http://m1.ethisphere.com/wme2013/index.html
Starbucks Coffee Company. (2011). Business and Ethics Compliance. Retrieved from
http://www.starbucks.com/about-us/company-information/business-ethics-andcompliance
Social Responsibility
Starbucks. (2013). Retrieved from http://globalassets.starbucks.com/assets/
581d72979ef0486682a5190eca573fef.pdf
Influences
Starbucks. (2013). Retrieved from http://globalassets.starbucks.com/assets/
581d72979ef0486682a5190eca573fef.pdf

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Brewing Excellence: How Starbucks Became America’s “Third Place”

Notas do Editor

  1. Address Concerns of executivesRetentionCompetitionLegal IssuesEthicsSocial ResponsibilityTina Slide
  2. Address Concerns of executivesRetentionCompetitionLegal IssuesEthicsSocial ResponsibilityTina Slide
  3. Address Concerns of executivesRetentionCompetitionLegal IssuesEthicsSocial ResponsibilityTina Slide
  4. Address Concerns of executivesRetentionCompetitionLegal IssuesEthicsSocial ResponsibilityTina Slide
  5. Address Concerns of executivesRetentionCompetitionLegal IssuesEthicsSocial ResponsibilityTina Slide
  6. Maintaining an advanced healthcare plan (20 hours) while reducing costs and giving equity rights to employees. (Become Shareholders). While paid lower have stock options and health insurance.Offers tuition reimbursement, matching gifts program and tuition reimbursement and perks such as in-store discounts and free coffee.Offer Cup Fund for those with financial hardships
  7. Maintaining an advanced healthcare plan (20 hours) while reducing costs and giving equity rights to employees. (Become Shareholders). While paid lower have stock options and health insurance.Offers tuition reimbursement, matching gifts program and tuition reimbursement and perks such as in-store discounts and free coffee.Offer Cup Fund for those with financial hardships
  8. Maintaining an advanced healthcare plan (20 hours) while reducing costs and giving equity rights to employees. (Become Shareholders). While paid lower have stock options and health insurance.Offers tuition reimbursement, matching gifts program and tuition reimbursement and perks such as in-store discounts and free coffee.Offer Cup Fund for those with financial hardships
  9. Continue to implement our training and recruiting while also receiving feedback for ways to improve itMinimize layoffs by keeping an eye on our growth, external factors (economic growth) and make sure we don’t get hit as hard as 2008.Evaluate “to determine whether they are producing theresults needed to contribute to the organization’s business plans.”
  10. 2010 Sued by private party   Notes: Carly Simon sued Starbucks after Starbucks withdrew from a subsidiary (Hear Music) who promised to distribute her album in Starbucks locations throughout the county. Case still ongoing.  2008 Sued by baristas Notes: Sued due to Starbucks allowing supervisors to share tips, which is against state law. As of 2013, the case is still ongoing as Starbucks refuses to pay. Violates Massachusetts Tips Act. 2013 Sued for discrimination against the deaf  Notes: Customer in New York was made fun of by the barista while attempting to order. Barista then came out from behind the counter yelling at the patron and had to have a fellow employee pull them away. 2012 Sued for discrimination against a physically disabled person  Notes: Male born with one full arm and ½ of another arm was denied a job due to this issue and was made to feel uncomfortable by the interviewing manager.
  11. 2010 Sued by private party   Notes: Carly Simon sued Starbucks after Starbucks withdrew from a subsidiary (Hear Music) who promised to distribute her album in Starbucks locations throughout the county. Case still ongoing.  2008 Sued by baristas Notes: Sued due to Starbucks allowing supervisors to share tips, which is against state law. As of 2013, the case is still ongoing as Starbucks refuses to pay. Violates Massachusetts Tips Act. 2013 Sued for discrimination against the deaf  Notes: Customer in New York was made fun of by the barista while attempting to order. Barista then came out from behind the counter yelling at the patron and had to have a fellow employee pull them away. 2012 Sued for discrimination against a physically disabled person  Notes: Male born with one full arm and ½ of another arm was denied a job due to this issue and was made to feel uncomfortable by the interviewing manager.
  12. 2010 Sued by private party   Notes: Carly Simon sued Starbucks after Starbucks withdrew from a subsidiary (Hear Music) who promised to distribute her album in Starbucks locations throughout the county. Case still ongoing.  2008 Sued by baristas Notes: Sued due to Starbucks allowing supervisors to share tips, which is against state law. As of 2013, the case is still ongoing as Starbucks refuses to pay. Violates Massachusetts Tips Act. 2013 Sued for discrimination against the deaf  Notes: Customer in New York was made fun of by the barista while attempting to order. Barista then came out from behind the counter yelling at the patron and had to have a fellow employee pull them away. 2012 Sued for discrimination against a physically disabled person  Notes: Male born with one full arm and ½ of another arm was denied a job due to this issue and was made to feel uncomfortable by the interviewing manager.
  13. 2010 Sued by private party   Notes: Carly Simon sued Starbucks after Starbucks withdrew from a subsidiary (Hear Music) who promised to distribute her album in Starbucks locations throughout the county. Case still ongoing.  2008 Sued by baristas Notes: Sued due to Starbucks allowing supervisors to share tips, which is against state law. As of 2013, the case is still ongoing as Starbucks refuses to pay. Violates Massachusetts Tips Act. 2013 Sued for discrimination against the deaf  Notes: Customer in New York was made fun of by the barista while attempting to order. Barista then came out from behind the counter yelling at the patron and had to have a fellow employee pull them away. 2012 Sued for discrimination against a physically disabled person  Notes: Male born with one full arm and ½ of another arm was denied a job due to this issue and was made to feel uncomfortable by the interviewing manager.
  14. 2010 Sued by private party   Notes: Carly Simon sued Starbucks after Starbucks withdrew from a subsidiary (Hear Music) who promised to distribute her album in Starbucks locations throughout the county. Case still ongoing.  2008 Sued by baristas Notes: Sued due to Starbucks allowing supervisors to share tips, which is against state law. As of 2013, the case is still ongoing as Starbucks refuses to pay. Violates Massachusetts Tips Act. 2013 Sued for discrimination against the deaf  Notes: Customer in New York was made fun of by the barista while attempting to order. Barista then came out from behind the counter yelling at the patron and had to have a fellow employee pull them away. 2012 Sued for discrimination against a physically disabled person  Notes: Male born with one full arm and ½ of another arm was denied a job due to this issue and was made to feel uncomfortable by the interviewing manager.
  15. 2010 Sued by private party   Notes: Carly Simon sued Starbucks after Starbucks withdrew from a subsidiary (Hear Music) who promised to distribute her album in Starbucks locations throughout the county. Case still ongoing.  2008 Sued by baristas Notes: Sued due to Starbucks allowing supervisors to share tips, which is against state law. As of 2013, the case is still ongoing as Starbucks refuses to pay. Violates Massachusetts Tips Act. 2013 Sued for discrimination against the deaf  Notes: Customer in New York was made fun of by the barista while attempting to order. Barista then came out from behind the counter yelling at the patron and had to have a fellow employee pull them away. 2012 Sued for discrimination against a physically disabled person  Notes: Male born with one full arm and ½ of another arm was denied a job due to this issue and was made to feel uncomfortable by the interviewing manager.
  16. 2010 Sued by private party   Notes: Carly Simon sued Starbucks after Starbucks withdrew from a subsidiary (Hear Music) who promised to distribute her album in Starbucks locations throughout the county. Case still ongoing.  2008 Sued by baristas Notes: Sued due to Starbucks allowing supervisors to share tips, which is against state law. As of 2013, the case is still ongoing as Starbucks refuses to pay. Violates Massachusetts Tips Act. 2013 Sued for discrimination against the deaf  Notes: Customer in New York was made fun of by the barista while attempting to order. Barista then came out from behind the counter yelling at the patron and had to have a fellow employee pull them away. 2012 Sued for discrimination against a physically disabled person  Notes: Male born with one full arm and ½ of another arm was denied a job due to this issue and was made to feel uncomfortable by the interviewing manager.
  17. 2010 Sued by private party   Notes: Carly Simon sued Starbucks after Starbucks withdrew from a subsidiary (Hear Music) who promised to distribute her album in Starbucks locations throughout the county. Case still ongoing.  2008 Sued by baristas Notes: Sued due to Starbucks allowing supervisors to share tips, which is against state law. As of 2013, the case is still ongoing as Starbucks refuses to pay. Violates Massachusetts Tips Act. 2013 Sued for discrimination against the deaf  Notes: Customer in New York was made fun of by the barista while attempting to order. Barista then came out from behind the counter yelling at the patron and had to have a fellow employee pull them away. 2012 Sued for discrimination against a physically disabled person  Notes: Male born with one full arm and ½ of another arm was denied a job due to this issue and was made to feel uncomfortable by the interviewing manager.
  18. There are both external and internal ethics issues to be concerned about. Externally, Starbucks growth continues to be a problem with the small, one off, mom and pop coffee stores. These small stores are having a hard time competing and therefore going out of business. Starbucks is a business and has a responsibility to its employees, shareholders and communities in which it operates. Starbucks gives back to the communities they operate in. The efforts to be environmentally friendly and use of fair trade coffee are an extremely positive part of Starbucks business strategy. While Starbucks has been listed 7 years in a row on Ethispheres list most ethical business, 79% of the business ethics and compliance reports come from internal sources. Mostly about pay and benefits, which we feel are adequate for the position and job description.
  19. There are both external and internal ethics issues to be concerned about. Externally, Starbucks growth continues to be a problem with the small, one off, mom and pop coffee stores. These small stores are having a hard time competing and therefore going out of business. Starbucks is a business and has a responsibility to its employees, shareholders and communities in which it operates. Starbucks gives back to the communities they operate in. The efforts to be environmentally friendly and use of fair trade coffee are an extremely positive part of Starbucks business strategy. While Starbucks has been listed 7 years in a row on Ethispheres list most ethical business, 79% of the business ethics and compliance reports come from internal sources. Mostly about pay and benefits, which we feel are adequate for the position and job description.
  20. There are both external and internal ethics issues to be concerned about. Externally, Starbucks growth continues to be a problem with the small, one off, mom and pop coffee stores. These small stores are having a hard time competing and therefore going out of business. Starbucks is a business and has a responsibility to its employees, shareholders and communities in which it operates. Starbucks gives back to the communities they operate in. The efforts to be environmentally friendly and use of fair trade coffee are an extremely positive part of Starbucks business strategy. While Starbucks has been listed 7 years in a row on Ethispheres list most ethical business, 79% of the business ethics and compliance reports come from internal sources. Mostly about pay and benefits, which we feel are adequate for the position and job description.
  21. There are both external and internal ethics issues to be concerned about. Externally, Starbucks growth continues to be a problem with the small, one off, mom and pop coffee stores. These small stores are having a hard time competing and therefore going out of business. Starbucks is a business and has a responsibility to its employees, shareholders and communities in which it operates. Starbucks gives back to the communities they operate in. The efforts to be environmentally friendly and use of fair trade coffee are an extremely positive part of Starbucks business strategy. While Starbucks has been listed 7 years in a row on Ethispheres list most ethical business, 79% of the business ethics and compliance reports come from internal sources. Mostly about pay and benefits, which we feel are adequate for the position and job description.
  22. There are both external and internal ethics issues to be concerned about. Externally, Starbucks growth continues to be a problem with the small, one off, mom and pop coffee stores. These small stores are having a hard time competing and therefore going out of business. Starbucks is a business and has a responsibility to its employees, shareholders and communities in which it operates. Starbucks gives back to the communities they operate in. The efforts to be environmentally friendly and use of fair trade coffee are an extremely positive part of Starbucks business strategy. While Starbucks has been listed 7 years in a row on Ethispheres list most ethical business, 79% of the business ethics and compliance reports come from internal sources. Mostly about pay and benefits, which we feel are adequate for the position and job description.
  23. Starbucks supports doing the right thing and delivering great customer service though empowering employees to conduct business with integrityEveryone, including management, has a responsibility to ensure Starbucks provides a great work environment and in protecting the reputation and brandWhen unsure of what to do in a situation, you are provided with the proper resources including: Partner resources, the Standards of Business Conduct and Business Ethics and Compliance.If you see something, say something. If something isn’t right you are encouraged to speak up and share your concerns. If Starbucks does not know a problem exists how can they fix it? Starbucks does not tolerate retaliation against an employee for speaking out.