The document discusses the opportunities and challenges of using social media for business purposes. It defines social media as content created using accessible publishing technologies like Facebook, Twitter, and LinkedIn. While social media can be an effective marketing tool, some companies fear increased self-disclosure or think social media is just for personal use. The document provides tips on choosing the right social media networks for an audience and business objectives, as well as common pitfalls to avoid like inconsistent messaging or stopping updates for long periods.

1. The Joys of Social Media Yes, we hate Twitter too