Scott Stern, CEO of Lenders One Mortgage Cooperative, commends William Mills Agency on a job well done handling financial services public relations for his company.

1. November 4, 2009
Scott Mills
President
The William Mills Agency
300 West Wieuca Road
Bldg. One, Suite 300
Atlanta, GA 30342
Dear Scott,
I wanted to take a moment to say HOW HAPPY I AM WITH YOU AND WITH THE
WILLIAM MILLS AGENCY! I am pretty sure that Lenders One is the most satisfied
customer in the history of your agency.
Before we started our relationship with the William Mills Agency, we had had previous
experience with other Public Relations firms with little success. As result, I entered into
this relationship with skepticism and hesitation. And now, several years later, we rank
our investment with your firm as one of the best investments we have ever made as a
company!
I cannot say enough about the William Mills Agency team assigned to Lenders One as
they are the best I have ever worked with. Charlyne McWilliams, Catherine Laws and
Megan Ard are true mortgage industry insiders with the gravitas and reputation to help
expand their clients’ media exposure!
Charlyne, Catherine and Megan have helped Lenders One create millions of dollars of
FREE media exposure in both the mortgage industry and the financial services industry.
Second, our client growth as a result of that media exposure has been explosive as we
have grown over 100% since we started our relationship. Third, the revenues generated
from that new client growth has been millions of dollars. When you combine it all, The
William Mills Agency has helped Lenders One create millions of dollars in media
exposure, sign dozens of new clients and generate millions of dollars in actual revenue.
Did I mention that I was happy with The William Mills Agency?
In the past few years, Lenders One has grown from a little-known industry player to an
industry thought leader. As a result, we are now regularly featured in publications such
as The Wall Street Journal, National Mortgage News, American Banker, Mortgage
Technology News, Origination News, MBA Newslink, Inside Mortgage Finance and
more. In the past few years, Lenders one has been interviewed well over 100 times, we

2. have been featured in dozens of feature articles and we have appeared on MSNBC and
Fox News.
In another remarkable achievement, Charlyne, Catherine and Megan recently helped
Lenders One get selected for a coveted Industry Roundtable interview at an MBA
Convention. What is remarkable is that we had been turned down for similar
opportunities on FOURTEEN different occasions prior to our relationship with WMA.
Charlyne, Megan and Catherine worked with us on just one occasion and helped us
achieve what had been previously unachievable!
The coup de gras occurred recently when Lenders One RECEIVED FOUR SEPARATE
PLACEMENTS IN AMERICAN BANKER IN ONE WEEK. We were told that this was
nearly unprecedented. Simply remarkable!!!
Finally, I want to say one last thing about the Lenders One team of Charlyne, Catherine
and Megan. Given the level of success of the Lenders One relationship, it would be easy
for them to relax and "stop pushing the envelope." However, they work even hard now
us than ever before. Their commitment to our company is evident in our weekly
conference calls, theirr preparation for every meeting or interview and their tireless
pursuit of relevant and strategic media placements for Lenders One.
In closing, I value our relationship with The William Mills Agency and with Charlyne,
Catherine and Megan as one of our most prized company assets of any kind. You are
inextricably linked to the success we have enjoyed in the past and you will be
inextricably linked to the success we enjoy in the future.
You are truly part of the Lenders One Family!
Scott Stern
CEO
Lenders One Mortgage Cooperative
“The Largest Alliance of Mortgage Bankers in the United States”