Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Creating New Market Space G1
1. Creating New Market Space Lena Rune Wei Wei Zhao Hélène Vinberg Roberto Hoyos G1
2. ° C r e a t i n g N e w M a r k e t S p a c e : : Creating new market space is critical for smaller start-up companies as well as the world’s largest companies. Markets must be created and re-created to keep sustainable, profitable economic growth and competitive advantages. Six Basic Approaches: 6 Looking Across Substitute Industries Across Strategic Groups Within Industries Looking Across the Chain of Buyers Looking Across Complementary Product and Service Offerings Looking Across Functional or Emotional Appeal to Buyers Looking Across Time