There are 3 critical components about online marketing successfully for your business. They are being “findable” and known, getting engaged, and to following up. Is your business easy to find online? Do you have a presence in all or any of the places where your target customers hang out online? And do you have an easy and automated way to follow up with them over time? This is really critical. Find out what you can do to building a successful business.

1. 3 Critical Components To
Having A Successful Business
Online

2. 3 STEPS TO SUCCESS
• Being “Findable” and
• Known
Get Engaged
• Follow Up

3. IS YOUR BUSINESS EASY TO
FIND ONLINE?
• Do you have a presence in all or
any of the places where your
target customers hang out online?
• Do you have an easy, automated way
to follow up with them over time?

4. Reality:
• Marketing online is not a one-way
broadcast anymore; it’s a multi-
point conversation.
• Instead of talking at your
prospects, you are talking with
them.

5. WHO’S SEARCHING?
• 97% of consumers use online search
when researching products or
services.

6. WHO DO THEY TRUST?
• 78% of consumers trust peer
recommendations while only 14%
trust ads.
• With the birth of review sites and
Social Media, people are more than
willing to share opinions of your
product or service – good or bad.

7. WHERE DO THEY GO?
• People are more likely to visit
blogs that align with their
interests because blogs are non-
selling environments.

8. The new “word of mouth” is
social media

9. WHAT ARE THEY SAYING?
• Those members seek and make
recommendations for
products, services, and experiences.
• This is so powerful that Google
now displays Social Media posts in
their search results.

10. REALITY
• The fastest growing demographic
among Facebook users is 35 to 65
year old women.

11. VIDEO MARKETING
• YouTube is now the second largest
search engine.
• People go there to look for videos
to answer their questions, show
them how to do something, or
gather information.

12. Because watching a step-by-step video
is a lot easier than trying to
understand an Ikea Manual.

13. 91% of Americans have mobile phones.

14. 20% OF THEM (ABOUT 45 MILLION PEOPLE)
HAVE PHONES WITH INTERNET CAPABILITY –
AND GROWING EACH MONTH.
WHAT ABOUT YOU?

15. THE MOBILE PHENOMENON
• 152.7 billion mobile text messages
are sent each month
• 90% of text messages are read
within one minute of receipt!
• How fast do you currently connect
with your customers?

16. DO YOU HAVE A PLAN FOR USING
MOBILE PHONE MARKETING FOR
YOUR BUSINESS
• The quickest way to start mobile
marketing?
…mobile text messages

17. GOODBYE YELLOW PAGES
• Why spend money on Yellow
Pages, Newspaper inserts, and other
outdated media?
• 24 of the 25 largest newspapers
are in record decline in circulation.
• But they are the #1 industry that
uploaded video in 2010.

18. YELLOW PAGES ARE STILL VERY
EXPENSIVE AND FEW PEOPLE UNDER
70 USE THEM FOR THEIR INTENDED
PURPOSE.

19. MARKETING ONLINE ISN’T AN
OPTION ANYMORE – IT’S A
REQUIREMENT
• It’s where your customers are
searching to find products or
services or get their problems
solved now!
• The internet is open 24/7/365

20. HERE’S MY WWW.
• Marketing online is no longer just
about having a web site where
people come to find your business.
• It’s about going where they are
online and connecting with them
there.

21. GOOD NEWS
• Only 26% of small businesses have
invested any time or effort into
marketing online.
• There’s still time to get
established before it’s too late.
• The longer you wait to get
started, the more catch-up you’ll
have to do.

22. 3 STEPS TO SUCCESS
• Being “findable” and
known
• Get Engaged
• Follow Up

23. GET OUT THERE!
• Google is very important, but there
are dozens of other key places you
need to be “findable” in order to
create a strong internet presence.

24. STAY FRESH
• Many people think that they can
slap a web site up and call their
internet marketing efforts done.
• This couldn’t be farther from the
truth. That’s a very archaic way of
thinking.

25. GIVE THEM WHAT THEY WANT
• The search
engines, directories, social media
sites want to make sure you
consistently have new information
to offer your visitors.

26. KEEP IT UP
• If you’re not delivering something
new on a regular basis, you’re going
to get knocked off by someone else
who is.

27. ENGAGE!
• Once you are “findable” engage with
your prospects on their terms.
• Get them to follow you on
Twitter, friend you on Facebook or
subscribe to your YouTube channel.

28. OFFER VALUE
• Then start offering valuable
information, an expert
perspective, recommendations, new
s, coupons, membership privileges…

29. BUILD AND EARN
• Build
relationships
• Earn their trust
• Earn their
business

30. REPEAT
• Continue to engage and follow up
• Continue to provide valuable
information
• Continue to make offers

31. KEEP THEM COMING BACK
• You know the stats: it costs more
to get new customers to buy from
you than to sell to an existing
customer.
• Happy customers =
recommendations

32. HOW TO START?
• What are the keys to a successful
online marketing program for
your business?

33. AT YOUR OWN PACE
• Build your program in steps to
control expenses.
• Integrate all the elements so they
work synergistically – search
engines, video, social media, mobile
marketing.

34. RECAP:
• Be “findable” and known
• Engage
• Follow Up

35. MORE INFORMATION
Visit:
http://HowToWorkFromHomeTips.com/MakeMoney
Phone: 440-399-3153

36. THANK YOU