The document discusses a cross-media storytelling project by NCRV called Facts TV. It is a daily 10-minute TV show for 9-12 year olds that deals with social issues. It has an accompanying website that allows for online interaction between characters and viewers, including user-generated content. The project was developed based on research of the target audience and aims to trigger their involvement through various interactive features across media. It has been successful, reaching high viewership and online engagement numbers.

1. NCRV.nl Cinekid, 22 october, Amsterdam, Netherlands

2. By Gemma Derksen
& Wilko van Iperen
NCRV
NCRV.nl Cinekid, 22 october, Amsterdam, Netherlands

3. Table of content

4. Table of content
• Facts TV • Interaction
• Crossmedia storytelling • Stats ONLINE
• Augmented reality • What did you just see?

5. Table of content
• Development concept • Production
• Research of target group • Further engagement
• Program • Stats TV

6. Facts TV

7. Daily
Highschool
10 minutes
9-12 year olds
Additional 13-15
Social issues

8. Crossmedia storytelling

14. Flip does a online
confession

15. TV/brand extended
Flip does a online
confession

17. • Other characters
blog on their profile;
• Kids react;
• Characters reply!

18. Augmented reality

22. • Concierge of the year
• Heart foundation
• EduKans

23. Interaction

25. • Characters
blog on profile;
• Visitors can also create
profile and befriend;

27. Do all the stuff an
average social
network lets you:
add friends, blog, upload pics & vids

28. Do all the stuff an
average social
network lets you:
add friends, blog, upload pics & vids
And
UGC-contests, polls,
games: interaction

30. UGC!

31. We use polls and
the forum for episode
subjects

32. Live chat

33. Stats online

34. 65.000 unique visitors week
200.000 unique month
25% > 20 min
70% girls / 30% boys
85.000 profiles
9,5 million streams
11.000 newsletters
1.250 photo’s a day
2.500 posts a day
300 forum a day

35. What did you just see?

36. • Crossmedia storytelling
• Augmented reality
• Interaction

37. Development

38. • Start date
• Copyright
• Name
• End date?

39. Research of target group

40. • In-depth interviews
• Look up to
• Multi-tasking
• Trigger involvement
• Use of media

41. Program

42. • Genre
• Emotional
• Identify with characters & context
• No judgement
• Problems (solving)
• Safe

43. Production

44. • NL Film
• No studios
• Two crews
• Twice daily
• Budget

45. Further engagement

46. Every medium has
it’s power

47. Every medium has
it’s power
Additional content

49. Engagement
Dvd
Diary
School stuff
Meet & Greet
Give-aways

50. Stats TV

51. 40% market share
Competition
20 vs 40

52. Conclusion

53. Crossmedia concept from the start

54. gemma.derksen@ncrv.nl wilko.vaniperen@ncrv.nl
head drama departement head internet
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