What makes a lodge “eco”? While” reduce, reuse and recycle” are fundamental aspects of environmentally friendly operations, a true ecolodge goes beyond the green footprint to embrace direct support for cultural and natural heritage, while delivering meaningful social and economic benefits to local people. This presentation tells the story of how Mongolia’s pioneer Three Camel Lodge became recognized by National Geographic as one of the world’s 25 best lodges by developing a successful business model based upon sustainable tourism best practices.