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Social Media Best Practices for Non-Profit & Public Sector Organizations - presented by Jay Moonah from Wild Apricot

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Wild Apricot
Wild Apricot

A presentation on the motivations for using social media to forward the goals of non-profits, public sector and member driven organizations. How can social media help you meet goals such as fundraising, event promotion and member recruiting? Where should you start? How do you define success? Originally presented at the Canadian Institute "Managing Social Media 2009" conference in Toronto.

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Social Media Best Practices for Non-Profit & Public Sector Organizations Jay Moonah [email_address]
A bit about Wild Apricot ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Top 10 Wild Apricot blog posts ,[object Object],[object Object]
In this session we’ll cover ,[object Object],[object Object],[object Object],[object Object]
But, before any of that stuff...
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Start with right expectations
It’s still hard to see results ,[object Object],“ Like brand marketers, advocacy and nonprofit groups are struggling to measure how their social media numbers translate to real action and real donations.”
For example, Facebook Causes… Source: Justin Perkins, Care2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
It takes time ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://beth.typepad.com/beths_blog/2008/10/how-much-time-d.html
So, why bother?
Social Media a Natural Fit for Causes People want to see themselves reflected in the kinds of causes nonprofits represent.
Social Media creates Real Connections Case study at http://tr.im/childfundcase “ We want to empower our supporters to tell us what they want and share information with us. Social media gives them an avenue to communicate with us, ask questions and give feedback. They can share their stories, photos, information with us or point us to other things they think we should be aware of.” David Hylton from ChildFund International
Volunteers Social media provides new ways for people to contribute to causes they care about.
It’s Hip to be Good! ,[object Object],[object Object],http://adage.com/goodworks/
Your Goals
When to try social networking… ,[object Object],[object Object],[object Object]
Goals! ,[object Object],[object Object],[object Object],[object Object]
Growing Membership: North Mason Chamber of Commerce http://frankkennysblog.blogspot.com/2009/09/how-we-grew-our-membership-by-85-in-18.html
Growing Membership: North Mason Chamber of Commerce ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],"You must nurture the sites by seeding them, reinviting members to join, engaging them, friending them, coaxing them along until they have a habit of contributing.“ - Frank Kenny , North Mason Chamber of Commerce http://frankkennysblog.blogspot.com/2009/09/how-we-grew-our-membership-by-85-in-18.html
Event Participation: Blog Action Day 2008 http://www.visionaryblogging.com/services/case-studies/event-marketing/
Event Participation: Blog Action Day 2008 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.visionaryblogging.com/services/case-studies/event-marketing/
Raising Funds: Critical Exposure http://www.frogloop.com/care2blog/2009/9/7/how-a-small-nonprofit-used-social-media-crowd-sourcing-to-wi.html
Raising Funds: Critical Exposure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.frogloop.com/care2blog/2009/9/7/how-a-small-nonprofit-used-social-media-crowd-sourcing-to-wi.html
What do these cases have in common? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your Opportunities
Start by listening (1) ,[object Object],[object Object],[object Object]
Start by listening (2) ,[object Object],[object Object]
Start by listening (3) ,[object Object],[object Object],[object Object],[object Object]
Start by listening (4) ,[object Object],[object Object],[object Object]
Building Your Presence
You do not need to participate in every social media platform ,[object Object],[object Object],[object Object],[object Object]
Start small ,[object Object],Best (Free) Sources of Social Media Audience Usage Research http://www.netsquared.org/blog/kanter/nptech-summary-best-free-sources-get-social-media-audience-usage-research
Don’t Just Broadcast ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Encourage Sharing ,[object Object],[object Object]
Establish daily routine ,[object Object],[object Object],[object Object]
Establish regular reviews ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Networks Fundraising & Advocacy ROI Calculator By Justin Perkins from Care2 http://www.frogloop.com/social-network-calculator
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thanks! Questions? [email_address] wildapricot.com Twitter/Facebook/Flickr/YouTube/LinkedIn: jmoonah

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Social Media Best Practices for Non-Profit & Public Sector Organizations - presented by Jay Moonah from Wild Apricot

  • 1. Social Media Best Practices for Non-Profit & Public Sector Organizations Jay Moonah [email_address]
  • 2.
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  • 5. But, before any of that stuff...
  • 6.
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  • 11. Social Media a Natural Fit for Causes People want to see themselves reflected in the kinds of causes nonprofits represent.
  • 12. Social Media creates Real Connections Case study at http://tr.im/childfundcase “ We want to empower our supporters to tell us what they want and share information with us. Social media gives them an avenue to communicate with us, ask questions and give feedback. They can share their stories, photos, information with us or point us to other things they think we should be aware of.” David Hylton from ChildFund International
  • 13. Volunteers Social media provides new ways for people to contribute to causes they care about.
  • 14.
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  • 17.
  • 18. Growing Membership: North Mason Chamber of Commerce http://frankkennysblog.blogspot.com/2009/09/how-we-grew-our-membership-by-85-in-18.html
  • 19.
  • 20. Event Participation: Blog Action Day 2008 http://www.visionaryblogging.com/services/case-studies/event-marketing/
  • 21.
  • 22. Raising Funds: Critical Exposure http://www.frogloop.com/care2blog/2009/9/7/how-a-small-nonprofit-used-social-media-crowd-sourcing-to-wi.html
  • 23.
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  • 37. Social Networks Fundraising & Advocacy ROI Calculator By Justin Perkins from Care2 http://www.frogloop.com/social-network-calculator
  • 38.
  • 39. Thanks! Questions? [email_address] wildapricot.com Twitter/Facebook/Flickr/YouTube/LinkedIn: jmoonah