Digital marketing, social media marketing, small business SEO and web design services in Marlborough, MA at wikimotive.com. Facebook is aggressively pursuing its goal of being completely ubiquitous. Here we discuss on Facebook’s new ROI measuring tool.

1. Facebook’s New ROI Measuring Tool
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2. One of trickiest parts of social media marketing has traditionally been
measuring return on investment.
• It has made many business owners, especially those who didn’t grow us
using internet, wary of spending too much time or money on these
nontraditional methods.
• Facebook recognizes this problem, and they’re going out of their way to
fix it. They want your money, and they’re willing to prove they deserve it.
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3. The social network is soon releasing a new tool which will enable online
retailers to know who came to them through Facebook and purchased
items, easily and effectively outlining ROI.
• The most valuable part of this tool is that marketers can take the
information on which ads converted into sales and hone their ads.
• Narrowing down which ads sold to which people will help businesses
lower costs while raising return.
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4. “Measuring ad effectiveness and outcomes is absolutely
crucial to all types of businesses and marketers,” said David
Baser, from Facebook‘s ads business. According to David,
the tool is already seeing heavy demand.
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5. Customers should rest easy knowing that Facebook isn’t broadcasting
too much about them though.
• A business will know when someone makes a purchase or performs
another action businesses desire, like singing up for the mailing list.
• Businesses WON’T be able to see the Facebook profiles of their
customers and track each person individually down the sales funnel.
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6. The tracking tool only works for direct online sales.
• The ROI of brand building will continue to be nebulous, at least in the
way of hard numbers.
• Savvy social media users will tell you that the return on investment of
good customer interaction will always be high though.
• This is especially true on sites like Facebook and Twitter where the cash
investment is relatively low.
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7. So remember,
Using Facebook as a marketing tool
is here to stay.
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8. Need help with your social media marketing?
Contact Wikimotive for a free evaluation of your social
marketing strategy and advice on how you can improve.

9. Contact Timothy Martell
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About Wikimotive
Wikimotive is dedicated to providing the latest automotive SEO, Social Media
Marketing, Facebook Marketing, Search Engine optimization techniques and online
marketing best practices and services. Wikimotive was conceptualized in 2009 and
founded the following year by its President, Timothy Martell. Beginning as a Search
Engine Optimization service focused on the automotive industry, Wikimotive has
grown quickly; now servicing numerous verticals and providing a broad range of digital
marketing services to its clients. Wikimotive’s mission is to provide comprehensive
digital marketing solutions to auto dealerships and businesses of all sizes.
Wikimotive’s slogan is, “No Contracts, No Commitments, Just Results.” At Wikimotive
we do not want to provide clients with only the expected results.