Digital marketing, social media marketing, small business SEO and web design services in Marlborough, MA at wikimotive.com. Facebook has rapidly become one of the biggest players in the SEO field. Weʼve given you tips on how to make social network marketing work for you in the past, but itʼs time for an update. Facebook is implementing a major change by making their new Timeline layout compulsory. Here are a few of the big things you need to go and update as a result of the change.
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
Facebook Timeline As A Marketing Tool For Your Business Needs
1. Facebook Timeline As A Marketing
Tool For Your Business Needs
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2. Facebook has rapidly become one of the biggest players in the SEO
field.
• Facebook provides a great opportunity for a business website to expand
its targeted audience.
• There are amazing success stories and equally amazing monumental
failures.
• Marketing using Facebook is about your "Circle of Influence".
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3. We’ve given you tips on how to make social network marketing work
for you in the past, but it’s time for an update.
• Facebook is implementing a major change by making their new Timeline
layout compulsory.
• In the recent past, users could elect to change from the traditional
layout, but as of early August, the social network switched everyone
over.
• So now, the big question is: What does this mean for my business page?
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4. Thankfully, the change won’t be too dramatic, but it does require your
attention.
Here are a few of the big things you need to go and update as a result of
the change:
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5. Cover image:
You’re cover image is the large graphic that will be the header for your new
page. You still have the old profile picture, but the cover image is much
bigger, coming in at 851 pixels wide by 315 high. Use this extra space to
send a strong message about what it is your company does, but avoid
including sales pitches. It’s considered tacky to use the space to sell or
show pricing. Also, be sure you own whatever image you use. There have
already been a few companies in trouble for using images without the
proper permissions.
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6. Tabs
Traditionally, you had multiple tabs on your business page that you could
assign to whatever you wanted. Now, you’re limited to four and the first is
locked in for photos. These other three tabs are the appropriate place to
list your products/services and pricing.
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7. Milestones
Your Timeline has milestones. These should be important events in the life
of your business. For the average user, a milestone is something like buying
a house or getting married, so make sure you’re milestones are analogous.
A good business milestone is something like opening a new store.
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8. Brand Name and Landing
With Timeline, you have one default landing page, so make sure it looks
good. The same goes with your brand name, once you have 100 fans,
you’re not allowed to change it, so make sure you get it right the first time.
The upside is that you are immediately granted a vanity URL, so be sure to
take advantage of that!
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9. • Need help setting up your new Facebook Timeline?
• Maybe you’re sick of using Facebook altogether.
Using Facebook As A Marketing Tool - Contact Wikimotive and we can
handle it for you!
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10. Contact Timothy Martell
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About Wikimotive
Wikimotive is dedicated to providing the latest automotive SEO, Social Media
Marketing, Facebook Marketing, Search Engine optimization techniques and online
marketing best practices and services. Wikimotive was conceptualized in 2009 and
founded the following year by its President, Timothy Martell. Beginning as a Search
Engine Optimization service focused on the automotive industry, Wikimotive has
grown quickly; now servicing numerous verticals and providing a broad range of digital
marketing services to its clients. Wikimotive’s mission is to provide comprehensive
digital marketing solutions to auto dealerships and businesses of all sizes.
Wikimotive’s slogan is, “No Contracts, No Commitments, Just Results.” At Wikimotive
we do not want to provide clients with only the expected results.