Project Name: Carolina Bride Media Kit 2008 Project Coordinator: Wendy Holmes Concept & Research: Wendy Holmes Creative Designer: Lawrence Stewart

1. 2008-2009
Advertising Information
Effective May 15, 2008
CB-51508

2. CarolinaBride…
Southern flair and regional concentration make this the top choice for wedding professionals who
want to reach the local bridal market.
We are excited to share with you that Carolina Bride is Our niche is connecting Triangle newlyweds-to-be
celebrating its one-year anniversary in the Triangle! and wedding professionals. Brides-to-be love Carolina
Carolina Bride is a sophisticated publication reaching Bride because they have the opportunity to be a Carolina
a market that wants style and substance. Our fashion Bride by submitting photos and story ideas. What bride
savvy brides want a unique wedding and are involved doesn’t want to see her wedding day published? And
in every detail throughout the planning process. They what wedding professional wouldn’t enjoy this extra
have a taste for quality and look for creative solutions in exposure?
developing their event.
BRIDAL
Annual Circulation & Distribution: 2008 EVENT
REGISTRY
SPONSORSHIP
4,600
4,500
• 20,000 Copies Annually (10,000 Copies Per Issue).
• 4,000 copies distributed across all advertiser locations.
NEWSSTANDS
2,400
WAITING
AREAS
DIRECT ORDERS 2,000
1,500
EVENT
PARTICIPATION
1,000
EVENT PARTICIPATION 1,000 - We participate in the following bridal shows: Belk, Cary Magazine, and Holly Springs. Plus, we are at com-
munity events where The N&O is distributed: Great Grapes, Race for the Cure, NC State Fair, and Carolina Christmas Show.
DIRECT ORDERS 1,500 - From brides-to-be and local churches through the N&O Special Occasions desk.
WAITING AREAS 2,000 - We are available in select upscale salons and spas, as well as select college student unions.
NEWSSTANDS 2,400 - We are available at select N&O subscription kiosks and Barnes & Noble.
EVENT SPONSORSHIP 4,500 - We have partnered with Forever Bridal, the Triangle’s leading bridal production company, to be one of their
major media sponsors at all four of their shows: January, April, August, and October. In addition, through The N&O, we are a media sponsor for
the Greater Raleigh Chamber of Commerce’s Quarterly Executive Women’s Luncheon Series, the Chamber’s Business Expo, and the Southern
Women’s Show.
BRIDAL REGISTRY 4,600 - We are available at Belk; Dillard’s; Bed, Bath & Beyond; Le Creuset; Things Remembered; and Pottery Barn.
Source: Carolina Bride Circulation Desk. Numbers are based on annual distribution.
2

3. Market Research
If your goal is to reach engaged couples, their parents, or even wedding guests – a market accounting for over $120
billion annually1 – Carolina Bride magazine is a must when it comes to your overall marketing strategy.
How couples spend $120 BILLION during a 16-month shopping spree 1
Day of Wedding - $24 BILLION Automotive - $31 BILLION ($16,853*)
Insurance - $15 BILLION ($8,169)
Jewelry - $9 BILLION
Financial Services - $12 BILLION ($6,409)
Honeymoon - $7 BILLION
Furniture - $4 BILLION ($3,929**)
Registry - $6 BILLION
Housewares - $3 BILLION ($3,929**)
Wedding Attire - $5 BILLION
Tabletop - $413 MILLION
Beauty - $606 MILLION New Home - $234,000
The fact is…
With the average Triangle wedding costing $30,180,2 they are going to buy. It’s only a question of “from whom?”
Your presence in Carolina Bride magazine helps to ensure that the answer is “from you!”
Engaged couples are…
DEC JAN
• likely to be apartment dwellers or renters. 7% 6% FEB
NOV
7%
• are high-purchasers of linens. 7%
MAR
• are three times more likely to buy tableware, cookware,
7%
OCT
and kitchen appliances, than the average population.3 9%
APR
8%
When are couples saying, “I do”? SEPT
10%
June has long been the most popular month to wed. MAY
8%
Today’s couples are changing tradition by choosing
AUG
different months to get married.1
10% JUNE
11%
JULY
Buying the engagement ring… 10%
According to industry figures, 50% of
engagement rings are sold between
Thanksgiving and Valentine’s Day with
an average investment of $4,411.1
Sources: 1Fairchild Bridal Infobank American Wedding Study and The Bridal Association of America. Average wedding guests: 169. *Additional numbers projected as individual expenditures. ** Categories counted together for
individual purchases. 2TheWedding Report. 3The Simmons Survey System and MarketResearch.com.
3

4. What's the Buzz About?
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4 Source: 1Association of Bridal Consultants, Bridal Guide, Condé Nast Bridal Group, Mediapost.com, National Bridal Service, and Bridal Association of America.

5. Content
FEATURE STORY
Put your latest bride in Carolina Bride! We select
cover features from advertisers’ submissions and
additional features from all other submissions.
Have you recently photographed or serviced a
wedding at a particularly beautiful setting? Have
you seen something unique? Let us know, and it
may be our featured wedding in 10,000 copies of
Carolina Bride. A cover feature not only shows off
the craftsmanship you can provide future clients,
it draws the bridal party’s family and friends to
that issue of Carolina Bride,
creating extended shelf life for the magazine
as well as word-of-mouth about your photos and
services.
WEDDING ALBUM
Local photographers or brides (and grooms)
can submit photos for the Carolina Bride Wed-
ding Album. Think of the pride your clients will
feel when they learn that Carolina Bride wants to
publish their photo. That’s a referral you can’t put a price on – and it’s free! All
Wedding Album photos are fully credited to the photographer or photography
studio. Show off your work and delight your clients by being a part of the
Carolina Bride Wedding Album.
BUSINESS SPOTLIGHT
Create a buzz about your business with an item in Carolina Bride’s Business
Spotlight! We want news and photos about your business, family and
associates. It’s another way Carolina Bride will work for you as it becomes
the Triangle’s premier wedding planning resource. Simply submit your high-
resolution photo or logo and 200 words to carolinabride@newsobserver.com
with Business Spotlight in the subject line.
ASK AN EXPERT
Share your tips and tricks of the trade with our readers in
the pages of Carolina Bride and in our monthly e-newsletter
mailed out to our bridal database of over 2,000 brides-to-be.
Photos, Business Spotlight story ideas, and Expert Tips can be submitted to carolinabride@newsobserver.com. Select images, story ideas,
and tips will be chosen by Carolina Bride’s editorial staff. See page 8 for additional submission guidelines.
Photography: Curtis Brown Photography, f8 Photo Studios, Basnight Photography, Neubauer Photography, Shelia's Photography Studio, The Image Mill, Nancy Thomas Photography, and Diane McKinney Photography.
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