Community from vertical to horizontal, from exlusive to inclusive, from individual to social. Blogger Community within

1. YWN: Into New ASEAN 2015
The Thirteen Game Changers for Bloggers as Marketeers
ASEAN Blogger Festival Indonesia 2013
Surakarta, 10-12 May 2013
Hermawan Kartajaya
Founder and CEO of MarkPlus, Inc.
President of World Marketing Association
One of the “50 Gurus Who Have Shaped the Future of Marketing”
(CIM, UK 2003)

5. May 14
Palembang
Arista Hotel
May 16
Padang
Grand Inna
May 21
Surabaya
Shangri-la Hotel
May 28
Jogja
Inna Garuda
May 30
Bandung
Harris Hotel
June 11
Makassar
Swissbel Hotel
June 13
Jayapura
Horison Hotel
June 20
Banjarmasin
Mercure Hotel
June 25
Solo
Sunan Hotel
June 04
Manado
Sintesa Peninsula
May 02
Medan
Aston Hotel
May 07
Semarang
Horison Hotel
May 23
Denpasar
Aston Hotel
July 02
Pekanbaru
Ibis Hotel
June 18
Balikpapan
Novotel Hotel
June 27
Pontianak
Aston Hotel

6. WHY

7. G2G B2B P2P
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8. “Closed” ‘’Open”
“Limited” “Unlimited”
“Context” “Content”
VS
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9. 1
2
3
From Vertical
to Horizontal
From Exclusive
to Inclusive
From Individual
to Social
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10. WHAT

11. #1 Netizen as Prime Mover
#2 Youth vs Senior
#3 Women vs Men
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12. Three Main Roles of Blogger:
#1 Blogger as Publisher
#2 Blogger as Editor
#3 Blogger as Marketeer
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13. HOW

14. Rethinking
ASEAN
Hermawan Kartajaya
Upcoming book: Rethinking ASEAN
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15. Persian
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16. 01 CONNECTIVITY
02 COMMUNITY
03 CONFIRMATION
04 CLARIFICATION
05 CODIFICATION
06 CO-CREATION
07 CURRENCY
“Beconnectedwithyourcustomers,competitorsand
changeagentsatreal-time”
“Leveragethepowerofcommunity,bothonlineand
offline”
“Donottarget,butconfirmtogetapprovalfromthe
communities”
“Inviteyourcustomersandclarifyyourpositioning”
“Differentiationshallbeauthentic,codifyyourDNA”
“Givechancestoyourcustomerstoco-createyourproduct”
“Pricingshallfollowthecurrencyparadigm”
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17. 08 COMMUNAL
ACTIVATION
09 CONVERSATION
10 COMMERCIALISATION
11 CHARACTER
12 CARE
13 COLLABORATION
“Activateyourrelevantcommunitytobetherealchannel”
“Createconversationwithyourcustomerstopromoteyour
offerings”
“Don’tsell,butcommercializeyourtruefriendshipwith
customersforthegoodnessofbothsides”
“Buildyourcharactertostrengthenyourbrand”
“Delivercaretoyourcustomers,notonlyservice”
“Collaboratewithanypartiestooptimizevaluecreation”
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18. Follow me @hermawank www.the-marketeers.com

19. Follow me @hermawank www.the-marketeers.com