Gear4 Media Report By Whiz Consulting Private Limited

Media management
Media Report By
Of
Gear4 Renew
216 A │ Third Floor │ Vinoba Puri │ Lajpat Nagar -
2 │New Delhi-110024
SleepClock™ Board: +91-11- 45661922│ Fax: +91-11- 45661989
E mail: info@whizconsulting.co.in
Launch in India www.whizconsulting.co.in

INDEX

1 Press release – English for Media

2 Press Release – Hindi for Media

3 Electronic Coverage

4 Media Clipping – Print Media

5 Media Clipping – Online

6 Conclusion & Analysis

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Whiz Consulting All Rights Reserved

Press Release

GEAR4 Demystifies Your Sleep with the Launch of the
Revolutionary Renew SleepClock™.
GEAR4 Demystifies Your Sleep with the Launch of the Revolutionary Renew SleepClock™, a non-contact
sleep monitor and bedside speaker for i-category.

GEAR4 is proud to announce the launch of the Renew
SleepClock™, a life-changing contact-free device that
enables you to track and manage your sleep with your
iPod, iPhone or iPad. Revolutionizing the way we look at
our sleep patterns with cutting-edge technology and
modern-day convenience, Renew Sleep Clock is the first
non-contact home sleep monitor that gives you real-time
sleep statistics and recommendations creating a new way
to your evaluate sleep, improve your habits and wake up
feeling more rested than ever before.

“The GEAR4 Renew SleepClock™ is the easiest way to
evaluate your level of deep sleep,” says renowned sleep
expert Dr. Michael Breus, ”Unlike other products on the
market, there is nothing you need to wear or plug-in, you just turn it on, dock your device, and wake up the
next day to a better understanding of your physically restorative sleep.”

How did they do it? GEAR4 has worked with world-leading sleep technology experts to bring innovations
from the medical field to your bedroom. Renew SleepClock™ is the only accurate sleep monitor that is
completely contact-free with no wristbands, headbands, wires or clumsy accessories to struggle with.
During sleep, you move between different sleep states. The Renew SleepClock™ sensor knows when you
are asleep and whether you’re in light or deep sleep. It even knows if you’ve left your bed during the night
or if other interruptions have woken you from your slumber. Using this information, the Renew
SleepClock™ wakes you atthe most appropriate time within the pre-set wake-up range. You can now have
that great Saturday morning feeling of waking up naturally, every single day. The Renew SleepClock™ will
also make recommendations for you based upon the habits and activities that you’ve entered in the
journal section of the Renew App. By simply paying attention and understanding your sleep, you’ll improve
your sleep and more so you’ll improve your life.

Gear4 has been fetched to India by Brandeyes Distributors Pvt. Ltd., a multi-brand digital lifestyle
distribution company and the sole distributor of GEAR4 in India.

Renew SleepClock™ YouTube Video: http://bit.ly/OvKKGc

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About GEAR4

Disruptive Limited is the owner and manufacturer of
GEAR4, the EUROPE’s leading iPod, iPhone and
iPad audio brand. Founded in 2004, the company
was one of the first companies in the world to launch
a dedicated brand of iPod accessories. GEAR4
speakers are the best-selling iPod and iPhone
speakers in the EUROPE. GEAR4’s UK-based design,
research and development teams work to deliver
innovative devices and accessories for Apple
products. Disruptive Limited is privately owned and
operated, with its head office in High Wycombe, UK.

About Brandeyes

Brandeyes brings to the Indian consumer a bouquet of Digital Lifestyle and IT/Telecom accessory products
through its extensive distribution channels, robust warehousing and logistics operations. All products in
the Brandeyes distribution basket fulfill the technology and lifestyle requirements of the trendy Indian
consumer. Every brand carried by Brandeyes is a global leader in its product category.

For more information on Brandeyes Distributors Pvt. Ltd. please visit, www.brandeyesonline.com, contact
Brandeyes Marketing Team at 9818800748 or mail to query@brandeyesonline.com

MEDIA CONTACT:

Tina Choudhury: +91-8130873539, tina@whizconsulting.co.in
Divya Burman: +91-9899700069, divya@whizconsulting.co.in
Ph: 011-45661922, 45661989
WHIZ CONSULTING PRIVATE LIMITED

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GEAR4 ELECTRONIC MEDIA COVERAGE

Publication: CNBC Awaaj Date : 16th August, 2012

Duration.: Total Half an Hour Show, Renew Sleep Clock covered on Table on Whole show and exclusive
coverage time is 2.5 minutes

Media Evaluation: Rs. 2,70,000/- Approx

http://www.youtube.com/watch?v=mXrrvys8ct8&feature=plcp

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GEAR4 PRINT MEDIA COVERAGE

Publication: Economics Times Date : 19th August, 2012
Edition: All India – Mumbai, Bangalore, Delhi, Chennai,
Page No.: 31 Kolkata, Lucknow, Hyderabad, Jaipur, Ahmedabad,
Nagpur, Chandigarh, and Pune
Circulation: 6,30,000 Media Evaluation: Rs. 4,00,000/- (Approx)

1

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Publication: Mumbai Mirror Date : 9th August, 2012
Page No.: 19 Edition: Mumbai, Maharashtra
Circulation: 6,00,000 Media Evaluation: Rs. 50,000/- (Approx)

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Publication: TimeOut Magazine Date : 17th to 30th August, 2012
Page No.: 07 Edition: Mumbai & Bangalore
Circulation: 86,000 Media Evaluation: Rs. 50,000/- (Approx)

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Publication: Financial Chronicle Date : 27th August, 2012
Page No.: 07 Edition: All India

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Publication: Mail Today Date : 7th August, 2012
Page No.: 11 Edition: Pan India
Readership: 5,00,000 Media Evaluation: Rs. 45,000/- (Approx)

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Publication: Deccan Chronicle Date : 12th August, 2012
Page No.: 03 Edition: Coimbatore

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Publication: Pune Mirror Date : 9th August, 2012
Page No.: 16 Edition: Pune, Maharashtra

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Publication: Ahmedabad Mirror Date : 9th August, 2012
Page No.: 14 Edition: Ahmedabad, Gujarat

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Publication: Afternoon Date : 9th August, 2012
Page No.: 06 Edition: Coimbatore

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Publication: The Echo of India Date : 12th August, 2012
Page No.: 07 Edition: Kolkata
Circulation: 50,000 Media Evaluation: Rs. 30,000/- (Approx)

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Publication: The Hindu Business Line Date : 15th August, 2012

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Publication: Business Bhaskar Date : 30th July, 2012
Page No.: 04 Edition: New Delhi

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Publication: Amar Ujala Date : 23rd August, 2012

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Publication: Andhra Jyothi Date : 16th August, 2012
Page No.: 16 Edition: Hyderabad
Circulation: 5,00,000 Media Evaluation: Rs. 1,00,000/-- (Approx)

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SKULLCANDY PRINT MEDIA COVERAGE

Publication: Indian Express Date : 20th August, 2012

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GEAR4 ONLINE MEDIA COVERAGE

Website: timesofindia.com
Web link: http://timesofindia.indiatimes.com/life-style/health-fitness/health/Now-measure-your-
sleep-with-a-device/articleshow/15193453.cms

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Website: yahoo.com
Web link: http://en-maktoob.news.yahoo.com/now-measure-sleep-pattern-wireless-134526704.html

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Website: efytimes.com
Web link: http://efytimes.com/e1/87732/GEAR-Launches-Revolutionary-Renew-SleepClock

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Website: deccanherald.com
Web link: http://www.deccanherald.com/content/267205/now-measure-your-sleep-pattern.html

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Website: jagran.com
Web link: http://post.jagran.com/now-measure-your-sleep-pattern-with-wireless-1343364384

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Website: navbharattimes.com
Web link: http://navbharattimes.indiatimes.com/renew-sleep-clock-will-give-info-about-
sleep/articleshow/15120259.cms

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Website: knowledgepartner.co.in
Web link: http://knowledgepartner.co.in/gear4-launches-renew-india-non-contact-sleep-monitor- bedside-
speaker-i-category/

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Website: theweekbangalore.com
Web link: http://www.thisweekbangalore.com/?p=12228

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Website: nerve.in
Web link: http://www.nerve.in/news:253500468124

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Website: mumbainews.net
Web link: http://www.mumbainews.net/index.php?sid/207729606/scat/701ee96610c884a6

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Website: themobileindian.com
Web link: http://www.themobileindian.com/news/7689_Gear4-launches-an-iPhone-dock-that- analyses-your-
sleep

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Website: taaza.com
Web link: http://news.taaza.com/uncategorised/993704-now-measure-your-sleep-pattern-with- wireless.html

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Website: wespeaknews.com
Web link: http://www.wespeaknews.com/india/now-measure-your-sleep-pattern-with-wireless-78523.html

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Website: ummid.com
Web link: http://ummid.com/news/2012/July/27.07.2012/measure_sleep_pattern.htm#.UBIM_vALt_o.b logger

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Website: prokerala.com
Web link: http://www.prokerala.com/news/photos/new-devicerenew-sleepclock-34927.html

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Website: prokerala.com
Web link: http://www.newkerala.com/news/newsplus/worldnews-57202.html#.UBIfLTUe4k8

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Website: pluzmedia.in
Web link: http://pluzmedia.in/news/health-medicine/52857/now-measure-your-sleep-pattern-with-wireless

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Website: tdnpost.com
Web link: http://tdnpost.com/lifestyle/health/now-measure-your-sleep-pattern-with-wireless-63612.html

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Website: lotsbuzz.com
Web link: http://news.lotsbuzz.com/gear4-demystifies-your-sleep-with-the-launch-of-the-revolutionary-renew-
sleepclock/

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Website: indiaheadlines.in
Web link: http://www.indiaheadlines.in/latest-news/now-measure-your-sleep-pattern-with-wireless-263467.html

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Website: indiavision.com
Web link: http://www.indiavision.com/news/article/national/328523/now-measure-your-sleep-
pattern-with-wireless/

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Website: health.india.com
Web link: http://health.india.com/news/measuring-your-sleep-pattern-wirelessly/

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Website: kolkatanews.net
Web link: http://www.kolkatanews.net/index.php?sid/207729606/scat/701ee96610c884a6/ht/Now-
measure-your-sleep-pattern-with-wireless

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Website: indiainfolone.com
Web link: http://www.indiainfoline.com/Markets/News/GEAR4-launches-Renew-SleepClock-in-India/5470442901

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Website: varindia.com
Web link: http://www.varindia.com/Renew_SleepClock.htm

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Website: cloudnewsindia.in
Web link: http://cloudnewsindia.in/GEAR4/press-
releases/gear4+demystifies+your+sleep+with+the+launch+of+the+revolutionary+renew+sleepclock.htm

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Website: punemirror.in
Web link: http://www.punemirror.in/article/26/20120809201208090854488813e7c8442/Gear4-Renew.html

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CONCLUSION & ANALYSIS

It was our extreme pleasure to take the PR activities for Brandeyes and Gear4 Renew SleepClock; we have

done the press release and send 2 units into the media for Product Review, As with only 2 Units, we have

successfully got the Print, Electronic and Online Media Coverage at PAN India level. With only 2 products

unit and in 30 Days, We have achieved Total 15 coverage in Print Media, 1 Coverage in Electronic Media and

More than 50 coverage in Online News Section and Product Review Section.

The Total Media Evaluation in terms of financial value would be Rs. 20, 00,000/- (Rs. Twenty Lac Only)

Team Whiz consulting wishes to be a part of their Journey as their team of expression.

Media management
By

216 A │ Third Floor │ Vinoba Puri │ Lajpat Nagar - 2 │New Delhi-110024
Mobile: +91-9899360627 / 9899700069
Board: +91-11- 45661922│ Fax: +91-11- 45661989
E mail: info@whizconsulting.co.in
www.whizconsulting.co.in

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Gear4 Media Report By Whiz Consulting Private Limited

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