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Branding With Impact

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Whizbang
Whizbang

This is a presentation Whizbang gave at a Collaboration lunch and learn in 2009. It covers the basic elements of branding.

BusinessDesign
1 of 29
© 2009 Whizbang
© 2009 Whizbang
[object Object],© 2009 Whizbang
What’s a brand? Company name? Logo? Company colors? A sound? A feeling? Music? © 2009 Whizbang Attitude? Lifestyle? Mood? Aroma? A feeling? A shape?
YES! © 2009 Whizbang
Before you brand, you have to understand. ,[object Object],© 2009 Whizbang
What’s a positioning? ,[object Object],© 2009 Whizbang
Understand your positioning. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2009 Whizbang
Example of positioning ,[object Object],© 2009 Whizbang
With your positioning in hand, you’re ready to brand. © 2009 Whizbang
Verbal Branding Techniques © 2009 Whizbang
Develop a “verbal language” for your brand ,[object Object],[object Object],[object Object],© 2009 Whizbang
Naming ,[object Object],[object Object],© 2009 Whizbang
Naming Example © 2009 Whizbang
Key Messages ,[object Object],[object Object],© 2009 Whizbang
Key Messages Example ,[object Object],© 2009 Whizbang
Tagline ,[object Object],[object Object],[object Object],© 2009 Whizbang
Tagline Example ,[object Object],[object Object],© 2009 Whizbang
Graphic Branding Techniques © 2009 Whizbang
Develop a “visual language” for your brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2009 Whizbang
Brand Identity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2009 Whizbang
Packaging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2009 Whizbang
Packaging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2009 Whizbang
Retail merchandising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2009 Whizbang
Website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2009 Whizbang
Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2009 Whizbang
Promotions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2009 Whizbang
Branding with Impact: the Four C’s ,[object Object],[object Object],[object Object],[object Object],© 2009 Whizbang
Thanks © 2009 Whizbang

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