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Whitley L. Rodgers
   How you are viewed by others and the
    impression that you give to consumers. It
    highlights what makes you unique and stand
    out in comparison to your competitors.
Necessary Measures to       Your career goes as far
            take!                as your personal
   Claim your Twitter           branding goes.
    handle.                     You are in control of your
                                 personal brand.
   Decide how you want to
                                Your career will only be
    brand yourself.              as good as the direction
   Become an expert or a        that you set for it.
    resource.
   Establish a marketing
    plan.
                                   How it affects your
   Utilize third party
                                       career....
    applications.
Positive example of branding
     yourself on Twitter.
   Plugged the Kardashian clothing line and show via
    her tweets.
   Occasionally interacted with followers.
   Verified Twitter account
   Consistent daily tweets
   She did not entertain any negative feedback from
    the public.
Negative example of branding
    yourself on Twitter.
   Great amount of profanity within her tweets.
   Responded negatively to negative feedback from
    the public.
   A great deal of her tweets are song lyrics.
   Social Media is taking over a lot of aspects of
    Public Relations. People and businesses are
    starting to use this obtain more customers and to
    efficiently promote their services to the public in
    a simple and affordable way. Twitter allows
    people to reach a variety and large amount of
    consumers that can be easily influenced by what
    they see on social media.
•Schaffer,N. (2012, February 5). Twitter 101: Why personal
branding on twitter matters. Retrieved from
http://www.youtern.com/thesavvyintern/index.php/2012/02/05/twitter
-101-why-personal-branding-on-twitter-matters/

•Schawbel,   D. (2009, May 20). How to: build your personal brand
on twitter. Retrieved from http://mashable.com/2009/05/20/twitter-
personal-brand/

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In Focus Multimedia- Whitley Rodgers

  • 2. How you are viewed by others and the impression that you give to consumers. It highlights what makes you unique and stand out in comparison to your competitors.
  • 3. Necessary Measures to  Your career goes as far take! as your personal  Claim your Twitter branding goes. handle.  You are in control of your personal brand.  Decide how you want to  Your career will only be brand yourself. as good as the direction  Become an expert or a that you set for it. resource.  Establish a marketing plan. How it affects your  Utilize third party career.... applications.
  • 4.
  • 5. Positive example of branding yourself on Twitter.
  • 6. Plugged the Kardashian clothing line and show via her tweets.  Occasionally interacted with followers.  Verified Twitter account  Consistent daily tweets  She did not entertain any negative feedback from the public.
  • 7. Negative example of branding yourself on Twitter.
  • 8. Great amount of profanity within her tweets.  Responded negatively to negative feedback from the public.  A great deal of her tweets are song lyrics.
  • 9. Social Media is taking over a lot of aspects of Public Relations. People and businesses are starting to use this obtain more customers and to efficiently promote their services to the public in a simple and affordable way. Twitter allows people to reach a variety and large amount of consumers that can be easily influenced by what they see on social media.
  • 10. •Schaffer,N. (2012, February 5). Twitter 101: Why personal branding on twitter matters. Retrieved from http://www.youtern.com/thesavvyintern/index.php/2012/02/05/twitter -101-why-personal-branding-on-twitter-matters/ •Schawbel, D. (2009, May 20). How to: build your personal brand on twitter. Retrieved from http://mashable.com/2009/05/20/twitter- personal-brand/