English version of presentation held for IT team of Interdobs.
The world changes with big impact on the demand on corporate IT. Organizations focus on reducing cost, due to bad experiences in the past and financial pressure Sourcing of IT professionals is done by procurement and almost always based on rate.
Smaller IT specialists will have to differentiate themselves. The added value of these companies is in their team. Social media and social networking helps in showing and proving their strengths.
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Social Media for IT Professionals (english)
1. Vision ~ Knowledge ~ Results
collaboration, pragmatic approach and innovation using Java & Oracle
Social Media for IT professionals
Frank Dorst ~ CTO, Whitehorses
Presented at Interdobs, Gorinchem –November, 15th 2010
2. Whitehorses B.V.
15 Nov. ‘10
Topics:
Introduction
World of IT
Differentiating
capacity
Going Social
Tips
Q&A
3. Whitehorses B.V.
Whitehorses
● Projects & Consultancy
● Since 2001, focused on Netherlands
● 25 employees
SOA / BPM
Oracle platform
Java development
Agile / Scrum
● Architecture
● Process optimization
● (Composite) applications
● Infrastructure
9. Whitehorses B.V.
De druk ligt bij IT
De druk ligt bij IT
en de geschiedenis spreekt
niet voor ons.
De druk ligt bij IT
en de geschiedenis spreekt
niet voor ons.
MISLUKTE PROJECTEN
De druk ligt bij IT
en de geschiedenis spreekt
niet voor ons.
MISLUKTE PROJECTEN
HOGE KOSTEN
De druk ligt bij IT
en de geschiedenis spreekt
niet voor ons.
MISLUKTE PROJECTEN
HOGE KOSTEN
DEADLINES GEMIST
De druk ligt bij IT
en de geschiedenis spreekt
niet voor ons.
MISLUKTE PROJECTEN
HOGE KOSTEN
DEADLINES GEMIST
FOUTE FUNCTIONALITEIT
De druk ligt bij IT
en de geschiedenis spreekt
niet voor ons.
MISLUKTE PROJECTEN
HOGE KOSTEN
DEADLINES GEMIST
FOUTE FUNCTIONALITEIT
ETC.
IT is preasured to keep up
… but our track record is
not flawless.
FAILED PROJECTS
OVER BUDGET
OVER DUE
FUNCTIONAL MISMATCH
ETC.
ETC.
14. … the cost will have to go down
So if the added value of IT is not seen …
15. IT professionals are treated as “commodi
Sourcing is done by procurement
(yes, the same department that buys paperclips)
Selection is done from a resume
(using term matching…)
16.
17.
18. So, what does this all mean for the specialized IT services companies?
19.
20. Whitehorses B.V.
Focus on what you’re good at
Value Disciplines Model by
Michael Treacy & Fred Wiersema
Customer Intimacy
(best total solution)
Operational Excellence
(lowest TCO)
Product Leadership
(best product)
Innovation
Superior brand image
Time-to-market
For big ISP’s
For sourcing
intermediaries
31. Whitehorses B.V.
Our websites
● Decide on target audience(s)
● Website in Dutch, promoting our company
● Blog in Engels for the community, promoting
the expertise of our professionals
● Show and prove our USP’s
● Do it together, everybody is an author
● “No fear” policy for publication: no
thresholds, open communication, trust
40. Whitehorses B.V.
LinkedIn
● Probably the most important network
● Very powerful way to “prove” your personal strengths
● Write clear texts, if applicable in your local language
and in English
● Take it seriously and be complete
● Link to your websites, blog, twitter, etc.
● Use LinkedIn applications to integrate other content
● Tweak your Public Profile (indexed by Google)
● Choose contact and privacy settings
● Be active, network, ask for recommendations
47. Whitehorses B.V.
Blogging for visitors
● Choose a topic and “stick to it”
● Publish regularly
● Work on getting visitors
● SEO
● Use the right tools: Wordpress or Blogger
● Use your network
● Use the community
48. So, what’s the pay-off?
Recognition, invitations, awards…
51. Description is limited. Be
smart about it, it’s indexed!
Additional information may be
added to your background image
(not indexed of course)
Whitehorses company
account = 100% business
55. Whitehorses B.V.
Twitter for your profession
● What’s your strategy, your goal?
● Who do you target?
● Build a following
● Tweet (actively):
– Publications
– Interesting findings
– Related opinions, links and events
● Help your network: RT
58. Whitehorses B.V.
Is it a “social media revolution”?
http://www.youtube.com/watch?v=lFZ0z5Fm-Ng&hd=1
59.
60. Whitehorses B.V.
Bring visitors from Search Engines
● Google Page Rank
● Think Keywords
● Create unique content
● Use a good CMS
● Build “back links”
● Use your social network
61. Whitehorses B.V.
Example: optimize keyword SEO
1. Create at least 500 words of relevant content
2. Keyword(s) must be in title (TITLE Tag)
3. Keyword(s) must be in URL
4. Keyword(s) must be in headings (H1, H2 & H3 Tags)
5. Keyword(s) must be in first & last sentence
6. Keyword(s) must be about 2% - 4% of all words
7. Create at least 1 outbound link to internal page with
keyword(s) in “anchor text”
8. Create at least 1 outbound link to REPUTABLE external page
(i.e. Wikipedia) with keyword(s) in “anchor text”
9. Avoid bogus external links
10. Use at least 1 image with keyword(s) in ALT text
11. Use the keyword(s) in bold, italic en underline
62. Whitehorses B.V.
Social Media Tips
● What do you want to accomplish?
● Avoid mixing up private and business
● Continuity
● Work on your network
(it’s not going to happen by itself)
● Help you colleagues and your
network: link, RT, share, fav, etc.
63. Whitehorses B.V.
What’s the payoff?
● It’s fun!
● Recognition
● Visibility
● Trust
● A broader network
And …
- Innovative reputation
- Better brand image
- Proof of results
- Better projects!