Social Media Integration Strategy

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This presentation, by Raptor Ink of Orlando FL describes a strategy for integrating social media and social networking into your go to market strategy and marketing plan. Visit us at raptorink.com for more information.

Tecnologia Negócios

Social Network Integration Strategy with John Bobowicz

EVERYTHING is a group activity. Make every action feel like a group activity evenwhen it isn’t. Most people are “alone” when they surf or access social networks. ,[object Object]

Your Facebook friends may not be online when you are.Many social networking events are not “real time”, but rather on-demand. ,[object Object],Alerts and on-demand access feels like real time. Text and Instant Messaging make itREAL“real time”. ,[object Object],[object Object]

Step 2: Social Outlets Internal - creates the community External – makes it viral “Buy-ocracy” – Reputation Where you fit in User-generated Content Videos, blogs, polls, tweets, comments. Localized content RSS, News, Weather, Commentary (OpEd). EVENTS Contests, Group Activities, Polls There are many… Pick the top ones initially.

External Social Outlets Push Pull Embedded API & Web 2.0 Facebook widget MySpace app Import friends Embed YouTube Linked-In Groups RSS RSS from push sites Facebook & Myspace Pages @raptorink “Digg this” “Tweet this” Share sites Technorati Delicious Facebook MySpace Share This

Embedded YouTube Pull Content from other sites and social outlets can be syndicated (pulled) into your site. This includes simple RSS feeds as well as importing contacts from other networks, and other things. This is how yousyndicate local content (news, weather, maps) as well as user generated content, like blogs, tweets, comments. RSS blippr

Embedded YouTube Embedded In the social networking world, you need to be where people hang out, not just where they visit. People live on their Facebook and Myspace pages and luckily these have become application platforms. This means that members can shop, search, and socialize with your company right from within their Facebook and Myspace pages. Great visibility to other Facebook & Myspace members. Easy to install. Acts like a dashboard. Requires separate development of mashup, specific to Social Network using public APIs. eBay To Go Yahoo! And Amazon have The same. My Shopping Facebook App ,[object Object]

There is an App for that… (iPhone) Mobile Mobile technology and smart phones are making social networking real-time. With the Internet in their pocketcustomerscan send & receive alerts and conduct commerce as if they were on the website from their PC. Apple and Google are leading the way withiPhone, iPad, and Droid apps for accessing these sites in a secure way from a mobile phone without a browser and with a more rich UI. Text messaging is used to alert, vote, transact, and the use of vanity codes allows for tracking web and print ads. Mobile technology is also becoming the preferred platform for user generated content. “Black Friday” Apps from: ,[object Object]

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Social Media Integration Strategy

1. Social Network Integration Strategy with John Bobowicz

4. Step 1: Activities Networking Personal Shopping Buy stuff Search (things) Invite - Deals. Participate – Opinions, reviews, deals. World building Search (people) Invite - Site, world, deal. Participate - Ask, respond, vote, communicate. “me-centric” Registration Preferences Profile Roaming around

5. Step 2: Social Outlets Internal - creates the community External – makes it viral “Buy-ocracy” – Reputation Where you fit in User-generated Content Videos, blogs, polls, tweets, comments. Localized content RSS, News, Weather, Commentary (OpEd). EVENTS Contests, Group Activities, Polls There are many… Pick the top ones initially.

6. External Social Outlets Push Pull Embedded API & Web 2.0 Facebook widget MySpace app Import friends Embed YouTube Linked-In Groups RSS RSS from push sites Facebook & Myspace Pages @raptorink “Digg this” “Tweet this” Share sites Technorati Delicious Facebook MySpace Share This

7. Push Groupon This allows members to push context-specific content (deals, etc) out to their social networks. Some integration is required to make it simple and easy for the user. Members click on a recognizable icons and follow easy instructions. (This is whyyou need to have a real simple logo) Digg Multi-purpose ShareThis

8. Embedded YouTube Pull Content from other sites and social outlets can be syndicated (pulled) into your site. This includes simple RSS feeds as well as importing contacts from other networks, and other things. This is how yousyndicate local content (news, weather, maps) as well as user generated content, like blogs, tweets, comments. RSS blippr

10. Tracking World MembersGoogle Maps for:

11.

12. Amazon

13. Best Buy

14.

15. Thanks! John Bobowicz can be found at: raptorink.com info@raptorink.com linkedin.com/in/wheresjbob youtube.com/raptorink facebook: “raptorink” twitter: @raptorink 407.590.3730 Your IMAGES Everything! ™

Social Media Integration Strategy

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