Whreoware presents 5 Silverpop Emails to Implement Today. Presented during the 9th Annual Silverpop Client Summit. Find out how to increase the effectiveness of your Silverpop email campaigns by targeting the people who matter. Take your email marketing program to the next level by focusing on high value emails.
3. About us: Whereoware Work with B2B services, B2B product based, B2C 35 Silverpop clients 40 instances across Engage B2B + 8.0 Today’s Examples: B2B, wholesaler selling to independent retailers B2C
4. About us: your speakers Bill Haskitt Bill heads Whereoware's web marketing practice, which includes marketing automation, search engine optimization, pay-per-click, and behavior-based marketing. In addition to an extensive expertise in e-commerce, bill is a CRM and sales automation veteran, which is invaluable when integrating customers’ CRM with marketing automation. Bill has his bachelor’s degree from the University of Michigan with a dual major in Math and Psychology. Teya Flick Joined the Whereoware team in 2008 as a marketing manager, developing marketing programs for several clients. She has developed and implemented a wide scope of online marketing tactics including: automated and lead generation programs plus SEO, PPC and SMM. She now oversees Whereoware’s marketing efforts as Marketing Director. Teyahas an M.B.A from the University of Maryland, College Park and a B.S. in Electrical Engineering from the University of Virginia.
22. Welcome Defined: anemail that automates when a user registers for your site or signs up for email. Goals: Provide reassurance Build a relationship. Engage immediately.
26. Welcome: examples Links to website Reminds users why they are getting the email Email benefits Add to address book
27. Welcome: how to Gather email opt-ins and/orregistrations off your website. Create the welcome email. Set up a program that triggers off people opting into your email program or registering for your site.
35. Super opt-in Defined: Email, dedicated to asking your users what they want to hear about and how often they want to hear it Goals:discover users email preferences, increasing your email engagement
44. Super opt-in: guide Create your super opt-in form in Silverpop Create an email with the only call to action to fill out the super opt-in form Set up an automated SOI program that goes one week after users receive the welcome email
52. Abandoned cart Defined: an email sent out one to three days after a user places items in a cart, but does not complete the order Goals: reduce abandonment rates encourage orders
54. Abandoned cart: examples Remind users they have something in your cart. Provide a reminder of what was in the cart. Provide a link to complete the transaction
55. Abandoned cart: examples First time abandoned Remind users they have something in your cart. Link to complete the order. Second time abandoned Directions on how to complete the order. Provide an incentive to complete the order.
56. Abandoned cart: how to Find out if and how you can collect abandoned cart data. Create an abandoned cart email. Set up a program that triggers one to three days after the cart abandonment date.
68. We miss you: guide Install SPOP tracking code to your site. Create your “We Miss You” email. Set up the program to trigger off of x number of months from their last web visit. Kick it up a notch by making it a trickle campaign.
76. Time Sensitive Sale Defined: an email with a fantastic sale that only lasts for a finite period of time Goals:orders
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78. Time sensitive sale: examples Small sale window Strong call to action Use SOI to target users
79. Time Sensitive Sale: guide Create your time sensitivity saleemail. If you have a short window just send one email at the start of the sale. If your sales window is longer send out the first email the day the sale starts and send a second automated email the last day of the sale.
Digital strategy and tactical execution- lots of in depth conversations with a lot of smart people trying to figure it out. Always making sure that what was done online matched what was being done offline.We’ve watched it evolve over the past decade. Things are changing fast now.
What’s my background?11 years supporting CPG companies in home furnishings Industry. Background in sales management, marketing, export for textile, home décor company.