Persuasive Design Labs improve your processes, organizations, business.

1. Top 10 Wins from a Persuasive
Design Lab
Applying Persuasive Design to your
business

2. # 10: Work With Fun People
We're trying to get people what they want, and who
doesn't want fun?
The two four-hour sessions (on consecutive days
when possible) fly by.

3. # 9: Total Reframe
Everybody talks about "people first." The
Persuasive Design Lab makes it happen.
Sure, you can go back to brand-first thinking when
the lab ends. But why would you?

4. # 8: Design Thinking
What's design thinking? It's thinking like a
designer. Duh.
We don't bother trying to explain that. Instead, we
help you do it.
Once you've experienced design thinking, you'll find
yourself doing again and again.

5. # 7: Financial Sustainability
It's all in the context of your business.
You'll develop solutions that are financially
sustainable from beginning to end.

6. # 6: New and Improved Questions
Want better answers? Ask better questions.
We can help. We use Question Storming before
Brain Storming for the same reason we use pilots
before full development.

7. # 5: Reduced Risks with Pilots
How do we know your solutions will work?
We don't. Not yet. First, we test them with small
pilots.
Pilots are like science projects: observation,
hypothesis, experiment, evaluation.
We help you evaluate ideas for their testability.
Then we help you craft a low-cost, rapid pilot to see
if they work.

8. # 4: Strategic Gamification
Notice how everything has badges these days?
Gamification is hot, but pinning badges on the
donkey doesn't make the donkey a champion
thoroughbred.
Persuasive Design Labs lead you to a stratigically
viable solution. And if it makes sense, we'll help you
apply game mechanics and game dynamics as part
of the strategic execution.

9. # 3: A Pipeline of New Ideas
Ever launch a new product or offering only to see it
grow stale in a few months?
Persuasive Design applies the science of how our
brains actually work. This helps us craft solutions
that keep the brain happy.
In the lab, we'll produce a pipeline of ideas that will
deliver brain-friendly solutions over time. It's not a
one-shot deal.

10. # 2: Brain Ticklers
Persuasive Design goes straight at the brain's
chemical response system.
Neuroscience has opened up the human brain to
inspection. (It's not nearly as icky as it sounds.)
That gives us a better idea of what makes the brain
happy.
And when the brain's happy, everybody's happy.

11. # 1: People Want It
All of these great features add up to one happy
ending: helping people get what they want in the
context of your business.
Some methods take inventory of what you've got
and try to get people to buy it--or buy into it.
We look at what people want and help you match
your inventory to their desires.
Subtle, but huge, difference.

12. Persuasive Design
Desirability, financial sustainability, pipelines of
ideas, strategic gamification, and brain ticklers.
What's cooler than that?
Here's the bottom line: people get happy; you
make money.
That's Persuasive Design.
Click here to get started.