How can storytelling enhance design? This narrative slideshow proposes 2 ways that by threading stories into a design you'll get more eyes looking at what you do.
9. The new great age of storytelling
is at a beginning.
“The highest-paid person in the first half of the
next century will be the „storyteller‟. The value
of products will depend on the story they tell.”
Rolf Jensen, "The Dream Society
11. How can you tell a Lovemark
story?
-love the screen
-the ability to visualise across all media
-combine Sight, Sound and Motion
-think innovatively
-a curious and inquiring mind
-attention to detail
-be able to navigate multiple sequences
-have passion for the 'what if' questions
-appreciate how the past, present and future
can be blended
12. Which jobs already require these
qualities?-Navigator
-Information Designer
-Architect
-Signposter
-Researcher
-Director
-Choreographer
-Orchestrator
-Magician
-Guardian of myths
13. Novelty and truth
How can we compare the qualities of
novelty and creative truth in telling
stories?
Is the story a true truth,
OR simply a representation of truths?
?
14. The editor:
Want do they do?
-tell stories
-arrange ideas
-create relevant sequences
What skills should an editor
have in order to sequence
footage, images, words,
frames:
-sifting
-filtering
-combining
-perspective
-judgement
15. When does the editor become
‘storyteller’?
“There are 3 rules for effective
storytelling.
.”
This is a version of how W. Somerset Maugham
writer describes the rules for writing a novel
16. When does the editor become
‘storyteller’?
“There are 3 rules for effective
storytelling. Unfortunately, no
one knows what they are.”
This is a version of how W. Somerset Maugham
writer describes the rules for writing a novel
19. Sensuality:
-draws on the 5 senses of
(how we experience the world)
Q: how does the world of the story touch
each of our senses?
sight, hearing, smell, taste and touch
20. Intimacy:
-shaped by the deeply emotional qualities
of passion, empathy and commitment
(aroused by stories)
-Who hasn't been touched personally by a
story?
Q: What will make this audience feel as
though this is their story?
22. The screen transforms as storytelling
evolves:
-TV becomes
more
-mobile phones become
more
-in store screens become
more
game-like
TV-like
movie-like