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Social Media Strategy in Six Seconds

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James Whatley
James Whatley

This talk was given at the This Little Lady 6x6 [#TLL6x6] event on April 16th, 2013. Delivered in under six minutes flat. Lovely stuff.

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SOCIAL MEDIA STRATEGY IN SIX MINUTES   @whatleydude / @SohoSquareLDN   / #TLL6x6  
or @whatleydude / @SohoSquareLDN   / #TLL6x6  
HOW TO DEVALUE A MULTI-MILLION POUND INDUSTRY IN FIVE MINUTES AND FIFTY-EIGHT SECONDS   @whatleydude / @SohoSquareLDN   / #TLL6x6  
PEOPLE LIKE BRANDS   @whatleydude / @SohoSquareLDN   / #TLL6x6  
BRANDS LIKE PEOPLE   @whatleydude / @SohoSquareLDN   / #TLL6x6  
MAKE STUFF THAT CONNECTS BOTH OF THEM TOGETHER   @whatleydude / @SohoSquareLDN   / #TLL6x6  
PEOPLE LIKE BRANDS   @whatleydude / @SohoSquareLDN   / #TLL6x6  
PEOPLE LIKE STUFF   @whatleydude / @SohoSquareLDN   / #TLL6x6  
PEOPLE LIKE CATS   @whatleydude / @SohoSquareLDN   / #TLL6x6  
PEOPLE LIKE BEING TOGETHER   @whatleydude / @SohoSquareLDN   / #TLL6x6  
PEOPLE LIKE BEING ALONE   @whatleydude / @SohoSquareLDN   / #TLL6x6  
PEOPLE LIKE SKATEBOARDING   @whatleydude / @SohoSquareLDN   / #TLL6x6  
PEOPLE LIKE SURFBOARDING   @whatleydude / @SohoSquareLDN   / #TLL6x6  
PEOPLE LIKE PAINTING   @whatleydude / @SohoSquareLDN   / #TLL6x6  
PEOPLE LIKE THE SOUND OF SEAGULLS WHEN THEY ARRIVE AT THE BEACH   @whatleydude / @SohoSquareLDN   / #TLL6x6  
PEOPLE LIKE CLEAN BEDSHEETS   @whatleydude / @SohoSquareLDN   / #TLL6x6  
PEOPLE LIKE RAINY MONDAYS   @whatleydude / @SohoSquareLDN   / #TLL6x6  
PEOPLE LIKE GOING TO THE CINEMA   @whatleydude / @SohoSquareLDN   / #TLL6x6  
PEOPLE LIKE CRUNCHY TOAST IN THE MORNINGS   @whatleydude / @SohoSquareLDN   / #TLL6x6  
PEOPLE LIKE HOLDING HANDS   @whatleydude / @SohoSquareLDN   / #TLL6x6  
PEOPLE LIKE LONG WALKS IN THE PARK   @whatleydude / @SohoSquareLDN   / #TLL6x6  
PEOPLE LIKE YOU   @whatleydude / @SohoSquareLDN   / #TLL6x6  
PEOPLE LIKE ME   @whatleydude / @SohoSquareLDN   / #TLL6x6  
PEOPLE LIKE TO SPEND TIME FINDING NEW WAYS   @whatleydude / @SohoSquareLDN   / #TLL6x6  
PEOPLE LIKE LIKE LIKE LIKE LIKE LIKE LIKE LIKE LIKE LIKE STUFF ON FACEBOOK   @whatleydude / @SohoSquareLDN   / #TLL6x6  
PEOPLE LIKE A LOT OF THINGS   @whatleydude / @SohoSquareLDN   / #TLL6x6  
BRANDS LIKE PEOPLE   @whatleydude / @SohoSquareLDN   / #TLL6x6  
BRANDS LIKE SALES   @whatleydude / @SohoSquareLDN   / #TLL6x6  
BRANDS LIKE £££££££ £££££££££££££££££ £££££££££££££££££ £££££££££££££££££   @whatleydude / @SohoSquareLDN   / #TLL6x6  
BRANDS LIKE IT WHEN YOU BUY STUFF   @whatleydude / @SohoSquareLDN   / #TLL6x6  
SO HOW DO WE MAKE STUFF THE SAME?   @whatleydude / @SohoSquareLDN   / #TLL6x6  
1. Listen 2. Plan 3. Activate 4. Amplify 5. Manage | | Social & Search Insight | Measurement Benchmarks | | @whatleydude / @SohoSquareLDN   / #TLL6x6  
1. Listen 2. Plan 3. Activate 4. Amplify 5. Manage | | | | Influencer Social & Management Search Insight | Content | Activation Measurement Benchmarks Community Management | | | | @whatleydude / @SohoSquareLDN   / #TLL6x6  
1. Listen 2. Plan 3. Activate 4. Amplify 5. Manage | | | | | | Influencer Social & Management Search Insight | Content | Social | Measurement Activation Experience Benchmarks Community Management | | | | | | @whatleydude / @SohoSquareLDN   / #TLL6x6  
1. Listen 2. Plan 3. Activate 4. Amplify 5. Manage | | | | Engagement Advertising | | | | Influencer Social & Management Search Insight | Content | Social | Content Syndication | Measurement Activation Experience Benchmarks Community Management | | | | Digital Media | | | Relations | @whatleydude / @SohoSquareLDN   / #TLL6x6  
1. Listen 2. Plan 3. Activate 4. Amplify 5. Manage | | | | Engagement Advertising | | | | Influencer Social & Management Search Insight | Content | Social | Content Syndication | Measurement Activation Experience Performance Community Measurement Benchmarks Management | | | | Digital Media | | | Relations | Optimization @whatleydude / @SohoSquareLDN   / #TLL6x6  
1. Listen 2. Plan 3. Activate 4. Amplify 5. Manage | | | | Engagement Advertising | | | | Influencer Social & Management Search Insight | Content | Social | Content Syndication | Measurement Activation Experience Performance Community Measurement Benchmarks Management | | | | Digital Media | | | Relations | Optimization @whatleydude / @SohoSquareLDN   / #TLL6x6  
EASY, RIGHT?   @whatleydude / @SohoSquareLDN   / #TLL6x6  
EASY, RIGHT? THANK YOU.   @whatleydude / @SohoSquareLDN   / #TLL6x6  

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