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“ Effective Career Transition Strategies”      Agenda   1:30PM Networking  2:00PM Welcome   2:05PM Keynote Presentation - Personal Branding Walter Feigenson – Personal Branding Advisor   2:30PM Panel Discussion and Q&A Moderator - Eduardo Salaz  (Chief Diversity Officer – Intuit)   Randy Block, Career Transition Coach   Nancy Lin, Marketing Consultant & Life Coach   Hilda Ramirez, Branding & Marketing Consultant David Lemos, Executive Recruiter Key Impact Solutions   3:40PM Networking and Job Fair   4:50PM Close    
Get Found!  Manage your personal brand http://BrandingMyself.com 11 September2009 © 2009 Walter Feigenson
Why I Manage My Brand ,[object Object],[object Object],11 September2009  © 2009 Walter Feigenson
My strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],11 September2009  © 2009 Walter Feigenson
The Personal Branding Claim ,[object Object],11 September2009  © 2009 Walter Feigenson
Visibility, Credibility * 11 September2009  © 2009 Walter Feigenson LinkedIn GooglePages Zoominfo Press release Rapleaf
Subject Matter Expert Claim 11 September2009  © 2009 Walter Feigenson Search: “personal branding ideas” “ My blog: above the fold” on p1 on Google
Your Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11 September2009  © 2009 Walter Feigenson
BUT  - before you start, consider: Your  Internet Presence… 11 September2009  © 2009 Walter Feigenson OR
Your Internet Presence  starts with Personal Branding Statement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11 September2009  © 2009 Walter Feigenson
Do These Things  Today ,[object Object],[object Object],[object Object],[object Object],[object Object],11 September2009  © 2009 Walter Feigenson
The One-Day Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11 September2009  © 2009 Walter Feigenson
Get business cards printed 11 September2009  © 2009 Walter Feigenson
The Two-Day Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],11 September2009  © 2009 Walter Feigenson
The One-Week Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11 September2009  © 2009 Walter Feigenson
The Forever Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11 September2009  © 2009 Walter Feigenson
THE SPECIFICS… 11 September2009  © 2009 Walter Feigenson
Today  Get Gmail 11 September2009  © 2009 Walter Feigenson ,[object Object],[object Object],[object Object]
New at Google – free ad! ,[object Object],[object Object],11 September2009  © 2009 Walter Feigenson
Today  Claim Your ZoomInfo ID 11 September2009  © 2009 Walter Feigenson
Today   Subscribe to Workit.com 11 September2009  © 2009 Walter Feigenson Incredible list of Bay Area Events emailed weekly
One Day Plan  LinkedIn – Recruiters’ Home ,[object Object],[object Object],[object Object],11 September2009  © 2009 Walter Feigenson
LinkedIn Stats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11 September2009  © 2009 Walter Feigenson
LinkedIn Techniques ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11 September2009  © 2009 Walter Feigenson
LinkedIn – Other Ideas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11 September2009  © 2009 Walter Feigenson
LinkedIn Groups –  Free InMail   11 September2009  © 2009 Walter Feigenson Search Results Showing the first 500 users in your network matching your criteria. only  Link Silicon Valley, LLC members
LinkedIn – Results ,[object Object],[object Object],[object Object],11 September2009  © 2009 Walter Feigenson
Personal Branding Sites ,[object Object],[object Object],[object Object],[object Object],11 September2009  © 2009 Walter Feigenson
Use Ziggs Paid Listings 11 September2009  © 2009 Walter Feigenson
Ziggs Real-time Reports 11 September2009  © 2009 Walter Feigenson
Two-day plan Google Reader   Saves Time ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11 September2009  © 2009 Walter Feigenson
11 September2009  © 2009 Walter Feigenson
How to Add RSS feeds to Google Reader 11 September2009  © 2009 Walter Feigenson Click on RSS feed logo  on any site – Firefox shows this
How to Add RSS feeds to Google Reader ,[object Object],[object Object],[object Object],[object Object],11 September2009  © 2009 Walter Feigenson
One week plan Publish So You Don’t Perish ,[object Object],[object Object],[object Object],[object Object],[object Object],11 September2009  © 2009 Walter Feigenson
Publishing Venues 11 September2009  © 2009 Walter Feigenson Free Content Sites
Base.google.com 11 September2009  © 2009 Walter Feigenson
One of My articles 11 September2009  © 2009 Walter Feigenson
Create a Web Site 11 September2009  © 2009 Walter Feigenson GooglePages Home page Feigenson.us Home page
Create a Blog 11 September2009  © 2009 Walter Feigenson
Blogs – posterous.com 11 September2009  © 2009 Walter Feigenson
WordPress - #1 for Bloggers 11 September2009  © 2009 Walter Feigenson
Network Aggressively ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11 September2009  © 2009 Walter Feigenson
Other things you can do… ,[object Object],[object Object],[object Object],[object Object],[object Object],11 September2009  © 2009 Walter Feigenson
Pick  your  keywords! Google Keyword Tool 11 September2009  © 2009 Walter Feigenson Use your results to select keywords for LinkedIn, your resume, and more. https://adwords.google.com/select/KeywordToolExternal Better buy - > volume < demand
Resources and links ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11 September2009  © 2009 Walter Feigenson
Job Support Groups ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11 September2009  © 2009 Walter Feigenson
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Table Question ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Personal Branding - CHispPA Keynote Speech

  • 1.
  • 2. “ Effective Career Transition Strategies”     Agenda   1:30PM Networking  2:00PM Welcome   2:05PM Keynote Presentation - Personal Branding Walter Feigenson – Personal Branding Advisor   2:30PM Panel Discussion and Q&A Moderator - Eduardo Salaz (Chief Diversity Officer – Intuit)   Randy Block, Career Transition Coach   Nancy Lin, Marketing Consultant & Life Coach   Hilda Ramirez, Branding & Marketing Consultant David Lemos, Executive Recruiter Key Impact Solutions   3:40PM Networking and Job Fair   4:50PM Close    
  • 3. Get Found! Manage your personal brand http://BrandingMyself.com 11 September2009 © 2009 Walter Feigenson
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  • 7. Visibility, Credibility * 11 September2009 © 2009 Walter Feigenson LinkedIn GooglePages Zoominfo Press release Rapleaf
  • 8. Subject Matter Expert Claim 11 September2009 © 2009 Walter Feigenson Search: “personal branding ideas” “ My blog: above the fold” on p1 on Google
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  • 10. BUT - before you start, consider: Your Internet Presence… 11 September2009 © 2009 Walter Feigenson OR
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  • 14. Get business cards printed 11 September2009 © 2009 Walter Feigenson
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  • 18. THE SPECIFICS… 11 September2009 © 2009 Walter Feigenson
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  • 21. Today Claim Your ZoomInfo ID 11 September2009 © 2009 Walter Feigenson
  • 22. Today Subscribe to Workit.com 11 September2009 © 2009 Walter Feigenson Incredible list of Bay Area Events emailed weekly
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  • 27. LinkedIn Groups – Free InMail 11 September2009 © 2009 Walter Feigenson Search Results Showing the first 500 users in your network matching your criteria. only Link Silicon Valley, LLC members
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  • 30. Use Ziggs Paid Listings 11 September2009 © 2009 Walter Feigenson
  • 31. Ziggs Real-time Reports 11 September2009 © 2009 Walter Feigenson
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  • 33. 11 September2009 © 2009 Walter Feigenson
  • 34. How to Add RSS feeds to Google Reader 11 September2009 © 2009 Walter Feigenson Click on RSS feed logo on any site – Firefox shows this
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  • 37. Publishing Venues 11 September2009 © 2009 Walter Feigenson Free Content Sites
  • 38. Base.google.com 11 September2009 © 2009 Walter Feigenson
  • 39. One of My articles 11 September2009 © 2009 Walter Feigenson
  • 40. Create a Web Site 11 September2009 © 2009 Walter Feigenson GooglePages Home page Feigenson.us Home page
  • 41. Create a Blog 11 September2009 © 2009 Walter Feigenson
  • 42. Blogs – posterous.com 11 September2009 © 2009 Walter Feigenson
  • 43. WordPress - #1 for Bloggers 11 September2009 © 2009 Walter Feigenson
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  • 46. Pick your keywords! Google Keyword Tool 11 September2009 © 2009 Walter Feigenson Use your results to select keywords for LinkedIn, your resume, and more. https://adwords.google.com/select/KeywordToolExternal Better buy - > volume < demand
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Notas do Editor

  1. The &apos;In&amp;quot; icon indicates the LinkedIn user has a premium account. To change your icon display preference, click &amp;quot;Account&amp;quot; at the top of the page, then &amp;quot;Name, Location, &amp; Privacy&amp;quot;. Users who have selected to show the &amp;quot;in&amp;quot; icon may become &amp;quot;featured&amp;quot; search results. The &amp;quot;Featured&amp;quot; icon also reflects the most accurate results of a People Search. Those users who most closely meet the search criteria, and are premium member, will appear as &amp;quot;Featured&amp;quot;.
  2. 12 FACILITATOR NOTES Objective: engage participants early in the session Read the directions, then assure the participants that if a statement applies to them and they feel comfortable (challenge by choice) , take 2 steps forward. When they have responded to the question, take notice of who is in the circle and who has been left outside the circle. Let them know you will only make the statement one time . It will not be repeated. (Read the statements in a monotone voice, not emphasizing any particular words or phrases. Organize the statements around the We Connect Diversity Circle.) Use the phrase, “Challenge by Choice.” Thank the participants for having the courage to step inside or stay outside the circle. TRANSITION Ask participants to share a word or phrase that expresses how they felt about the activity. FLIPCHART THE RESPONSES