1. BRANDING
(YOU’RE A FINE GIRL)
Monday, June 13, 2011

2. BRANDING
(YOU’RE A FINE GIRL)
NEW WAYS TO BRIEF
1. Archetype
2. Personality
Monday, June 13, 2011

3. BRANDING
(YOU’RE A FINE GIRL)
BRIEF :: ARCHETYPES
1. The Hero (Nike)
2. The Sage (PBS)
3. The Rebel (Harley Davidson)
4. The Creator (Crayola)
5. The Explorer (Jeep)
Monday, June 13, 2011

4. BRANDING
(YOU’RE A FINE GIRL)
BRIEF :: PERSONALITY
1. Clique
2. Hobbies
3. Sense of Humor
4. Tone of Voice
5. Favorite Movies
Monday, June 13, 2011

5. BRANDING
(YOU’RE A FINE GIRL)
BRANDING PARTS (ONLINE)
1. Attitude
2. Design
3. Engagement
Monday, June 13, 2011

6. BRANDING
(YOU’RE A FINE GIRL)
GOOD MAGAZINE
Monday, June 13, 2011

7. BRANDING
(YOU’RE A FINE GIRL)
GOOD MAGAZINE
Monday, June 13, 2011

8. Monday, June 13, 2011

9. Monday, June 13, 2011

10. BRANDING
(YOU’RE A FINE GIRL)
GOOD MAGAZINE :: BRANDING
1. Attitude: Accurate
2. Design: Cluttered
3. Engagement: Minimal
Monday, June 13, 2011

11. BRANDING
(YOU’RE A FINE GIRL)
CHARLES BARKLEY
Monday, June 13, 2011

12. Monday, June 13, 2011

13. Monday, June 13, 2011

14. BRANDING
(YOU’RE A FINE GIRL)
CHARLES BARKLEY :: BRANDING
1. Attitude: Accurate
2. Design: Unfocused
3. Engagement: Strong
Monday, June 13, 2011

15. BRANDING
(YOU’RE A FINE GIRL)
DODGE (NEVER NEUTRAL)
Monday, June 13, 2011

16. Monday, June 13, 2011

17. BRANDING
(YOU’RE A FINE GIRL)
DODGE :: BRANDING
1. Attitude: Accurate
2. Design: Clean
3. Engagement: Strong
Monday, June 13, 2011

18. Monday, June 13, 2011

19. Monday, June 13, 2011

20. Monday, June 13, 2011

21. Monday, June 13, 2011

22. BRANDING
(YOU’RE A FINE GIRL)
SOLIDIFY THE
BRAND’S BRIEF
EXECUTE IT
1. Attitude
2. Design
3. Engagement
Monday, June 13, 2011

23. BRANDING
(YOU’RE A FINE GIRL)
PHILIP MCFEE
216.906.6219
philip.mcfee@gmail.com
WES MIKEL
@wesmikel
785.979.9409
specs@wesmikel.com
www.WesMikel.com
Monday, June 13, 2011