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1. Selective Keywords Get Higher
Search Engine Ranking

2. Keywords are an important factor of producing a website
and getting traffic. These are the terms which the search
engines use to categorize and rank your webpages. For
example, if your website is about "traffic building" then
your keywords could include traffic,building traffic,website
traffic, and so forth.

3. After reading this article and using the knowledge at hand
you will see why your web pages might not be ranking
high in the search engines and contrary to what you have
learned in search engine optimization in the past.

4. The decision from many web designers and search engine
optimizers has been to find as many keywords as you can.
They inform you to search for keywords using a kind of
online tools and software programs which can uncover
primary keywords. At first this seems attractive, but it
actually defies any reasoning.

5. Let's take a look at the aim of the search engine. It's job is
to find pages that meet the detail search word that a web
surfer has typed in. The more focused the pages it serves
up that meet the search term, the better it is for users.
search engines must be as accurate as possible in
delivering the right things to their users. Otherwise the
web surfer goes somewhere else.

6. Now, visualize you are a search engine algorithm - the
mathematical string which calculates the probability of
any web page matching the search word typed in. If the
page has hundreds, or thousands of keywords you'll be a
baffled. For example, is this web page about 'article
writing', or is it about 'feature writing for journalists'. They
are different things. You'll end up realizing the page is
pertinent but not that pertinent. So you end up ranking
the page down the list.

7. But what if the page only has the keyword 'article writing'
and many times. You're absolutely positive the page is
about article writing and so you rank it higher.

8. Admittedly, it's not quite as simple as that. But this is the
notion of search engine technology. It is searching to find
the most pertinent pages that meet the search term you
enter.

9. What this means for Internet marketers is that you must
separate pages for each keyword. Focus each page on each
individual keyword. Use the keyword in headings, sub-
headings, the page text, the page title tag and in the meta
tags. Evade having pages which have numerous keywords
as that simply confuses the search engines and lowers
your rankings.

10. So overlook the belief that hundreds or thousands of
keywords rank your pages high. Go for pages that meet
single keywords and you will find your page will increase
in traffic.

11. This ploy also works for Google AdWords. Each advert
should employ just a handful of keywords - you get much
better click through and cheaper advertising when you
only have a few select keywords per advertisement. If you
have hundreds of keywords you'll find you'll get better
results by having keyword relevant ads and not having one
advertisement with hundreds of keywords.

12. So go against the opinion of having your pages filled with
keywords...Go with keyword specific pages to rank high.

13. As I stated in the first part of this article you might be
surprised by the outcome.

14. Most web marketers have learned the old school way of
building web pages filled with keywords that probably
look like spam to the search engines. And you can be
certain if they are seen that way, your pages will be lost in
the millions of pages indexed by search engines everyday
for surfers and prospective buyers looking for your
product or service.

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