Discusses Google Maps in Business Intelligence -- at OBIEE, MS RS, Cognos, etc.

1. Location Intelligence Webinar Series Leveraging Google Maps to Deliver the Spatial Dimension in your Business Intelligence Andrew Chang Google, Inc. Brendan Halloran IT and GIS Consultant, Encore IT Services Working on project with Australia Department of Education, Employment and Workplace Relations Roderick Ross Integeo Pty Ltd

2. Agenda Overview of Google Maps, solutions for enterprises By Andrew Chang (Google, Inc) New opportunities in spatial analysis, reporting and visualization By Brendan Halloran (Encore IT Services, and DEEWR) Business Intelligence and Google Maps By Roderick Ross (Integeo Pty Ltd) Q & A

3. Ask a Question! Attendee Control Panel Close / Open dialog box Expand window to take up full screen Raise hand if you wish to say something Submit questions

4. Google maps

5. About Google Profit $13.1B in 2008 Awards Top company to work for 2007-2009 Innovation Is part of our core DNA Employees 21,000 with 50% in engineering Revenue $21B in 2008 Ads 70% of online advertising Apps100s of millions of users Platforms Chrome, Android Search 63% of the marketshare Global 117 languageinterfaces 5 Sources: ComScore qSearch, April 2008, Google Confidential and Proprietary

6. Google Enterprise Products Develop innovative user-centric technology for businesses Backed by Google’s core research and development 1000+ people focused on Enterprise offerings 3,000+ businesses sign up for Google Apps daily 1000+ Maps API Premier customers 6

7. Reasons to choose Google Maps The world’s most popular mapping service Familiar Latest features let people find what they’re looking for Innovative Sub-second load times, even on the busiest websites Fast & Stable Get up and running in weeks, not months Easy to Implement 7

9. In January 2009, Google became the U.S. market leader and has continued to grow the gap month after month(Source: comScore, January 2009) 8

12. Every hour, over 10,000 corrections or additions to Google MapsUnmatched Global Geo Data Coverage 9

13. Features that let people to find what they’re looking for Customize with your brand Your brand on markers and windows Add custom location information Google Street View Covering 100+ U.S. cities and growing Virtually walk down the street Driving and walking directions Includes real-time traffic 10

14. Constant innovation, continued investment Draggable driving directions Map Maker maps graduate to Google Maps Google Earth API Edit locations launch Major imagery updates Street View GeoEye-1 satellite imagery added Reverse geocoding Street view API Google Earth launched 2010 2004 2005 2006 2007 2008 2009 Google acquires Keyhole Google Maps for Mobile launch Google Maps on the iPhone Google Maps API for Flash Smart navigation in Street View MyMaps launch Information layers (Wikipedia/Panoramio) Satellite imagery view launch Major imagery updates Google Earth 5.0 Ratings and reviews launch Google Maps API launch Walking Directions Google Transit 11 Google Confidential and Proprietary

15. Really fast and reliable Sub-second response times Guaranteed 99.9% uptime “ I haven’t seen ANY downtime for Google Maps and we pay a lot of attention to stability and scalability overall. Google Maps has certainly handled all of the traffic we’ve thrown at it.” NYTimes.com “ It’s reliable… and it’s scaled with the company. The product just works.” Jeremy Stoppelman CEO, Yelp.com 12

16. Get up and running in weeks, not months “ Easy integration is among Google Maps’ main attractions.” Dave Widmer Senior Manager, Crate and Barrel “ It took about a week to implement on the hotels page. The speed at which we can implement features with the Maps API is amazing.” Catherine Palmieri Managing Director, Citibank.com 13

17. 14 Google Maps API Premier Guarantee of service Service Level Agreement Stable API The ability to provide secure maps over https Enterprise level support, usage reporting Greater capacity for service requests such as geocoding Licensed for internal use either by the number of users or by page views per annum Priced starting at $10,000 USD

18. New opportunities in spatial analysis

19. New Opportunities The old way: Managing Spatial Data and Systems Producing Map Reports The new way: Web 2 approach, Service Oriented Architecture, Integration with other components. Quick overview of DEEWR’s SOLAR application to get you in the mood

20. Complex SOLAR Architecture Diagram

22. SOLAR Main Page

23. Selecting a theme to overlay

24. Mapserver fills in the theme

25. Zooming to a location

26. Connecting BI to our existing SOLAR Application

28. Insert WMS layer from MapIntelligence Enable data from DEEWR’s BI Tools (MS Reporting Services, Excel and Hyperion) through MapIntelligence to display as a layer over SOLAR

29. Using google maps with Business intelligence

30. About Integeo Part of the Forge Group A technology development group based in Sydney Parent of three operating companies Founded in 1995 Integeo leverages Forge experience 14+ years of telco distributed management systems 10+ years of business information solutions 7+ years of dashboard solutions 5+ years of integrated BI and GIS Partners Google, Major BI players in IBM-Cognos, SAP-Business Objects, Oracle-Hyperion Operating Branches in Integeo SEA, Integeo China, Integeo Iberia International reseller channel

31. Location becoming pervasive Google Maps, Google Earth Satellite Navigation Personal GPS devices RFID tags GNAF – Geocoded National Address File Expectation that Location will be available in main Business Reporting context and tied to it Easy to do, not require GIS skills or programming How do we achieve this??

32. Business Performance Management

33. How do I get this to work with my BI From our BI data we can dynamically create layers over base map layers using templates Typically in BI you will have address data or aggregated data by location such as postcode

34. Geocoding my database Typically you will have address data located within your systems Process address data through a geocoder and store latitudes and longitudes in database with the address record Map Intelligence is be hooked to the Google geocoding service, both on-line and in batch mode

35. Spatial layers from BI Extract latitude and longitude points into BI report Use latitude and longitudes to create point layers on map, theme in different ways based on other business data Use points created on map to create relationship layers – relate points to each other, through radius measure, relate points to layers in the map Use Aggregated BI data such as totals by postcodes and relate to postcode data in the map

36. Map Intelligence BI Map link Map Server supplies data BI Report supplies data Map enabled BI Reporting

37. Data Flow Report Output Business Intelligence Platform Map Output Spatial Integration Platform Map Intelligence KML Report Queries Map Layers OGC Requests Google Business Data Reference Data OGC Compliant GIS Server Base Layers

38. Why is location important in performance management? Every dollar spent has a location Where are our service delivery points? Where are our client markets? Where do I recruit specialist skills? What areas aren’t we covering? How is our accessibility? Where will we site our new sites? How much assistance has been offered in my electorate? The “where” can be just as important as the what

39. Spatial value to BI and vice versa Examples of spatial value to BI Postcodes not adjacent Addresses don’t show proximity. Two houses could be in different suburbs but be across the road. Sparsity/Density eg customers Geographic features that affect your business Demographic and other data that can be collected geographically Catchment Areas BI Value in Spatial No code development environments Mature deployment platforms Comprehensive security mechanisms Widely accepted access points

40. Why use Google for your BI spatial Very cost effective Very good quality Street data Satellite imagery Geocoding Routing Highly scaleable Low maintenance Low management

41. Why use Map Intelligence with Google Out of the box Connection all Server based Easy for BI report builder Easy for Excel users Data is secure Only one access point to Google Your data never leaves your environment

42. Map Intelligence with Google Saas Use MI Excel BI hosted solutions

43. Wider Application CRM’s Asset Management Document Management MI Client Integration Kit to link your applications to Map Intelligence and Google

44. US Army Recruiting – GAMAT application Thousands of users Provides guidance on daily tasks Tracks both potential and future enlistments Improved usability Reduced complexity in infrastructure management Greatly reduce overhead in management of map data Examples of BI Integration with Google

45. Sample BI Integrations MI OBIEE and Google MI Reporting Services and Google MI Cognos and Google MI BOBJ and Google

46. Sample BI Integrations MI Cognos and Google MI BOBJ and Google

47. Sample BI Integrations MI Excel and Google MI Microstrategy and Google

48. Demonstration of integration

49. Questions? Roderick Ross rodr@integeo.com Andrew Chang andrewchang@google.com Brendan Halloran Brendan.Halloran@deewr.gov.au Wendy Victorino wendyv@integeo-sea.com