Value Proposition canvas- Customer needs and pains
五步开始基于地理位置的营销方案
1. Overview of Location-Based
Services and
How to Get Started with
Location-Based Marketing
Adam Steinberg
Co-Founder, PlacePunch
adam.steinberg@placepunch.com
3. Agenda
Evolution of social media
What is a check-in?
How to check-in
Location-based marketing overview
5 tips for starting with location-based
marketing
30. Location-based marketing is
data and insights
• Where your customers are
• Where else do they visit
• How many friends they have
• Who they are (demographics)
36. 2. Deliver timely, relevant
messages to customers
Message customers when
they check in
• Goodwill
• Promotional / Bounce backs
• SMS/Email/Twitter
Benefits
• Affinity
• Future visits
• Retweets / Awareness
37. 3. Automate personalized
marketing
Based on check-ins, Examples
create personalized
messages for: Send thank you messages and
special rewards to best
customers (that must be shared
– buy one get one free)
• Frequent customers
• New customers If a customer hasn’t visited in
last 60 days, automatically send
• Lapsed customers coupon or offer.
38. 4. Identify your potential customers
Market to potential customers that visit
competitors’ locations