Logistiek & E-commerce: V&D

•

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webwinkelvakdag

Presentatie van Pascale Lourens van V&D tijdens de Vakdag Logistiek & E-commerce op 19 juni 2014

Marketing

Van
webshop logistiek
naar
omnichannel
beleving

Ontwikkeling Klantpropositie
2009
Home Delivery
Afhaalpunten
Pilot Click & Collect in 6 vestigingen
Click & Collect 63 vestigingen
Click & Collect La Place
Service straat
Tablet Assisted Sales 3 vestigingen
20102011201220132014

7
Uitdagingen webshop logistiek
2009 2010 2011 2012 2013 2014
vs.

10
“Quality in service is not what you
put into it. It is what the customer
gets out of it.”
Peter Drucker

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