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OPPORTUNITIES
IN DIGITAL
Annik Vandendriessche
Presentatie E-Shop Expo 2014: Google
Presentatie E-Shop Expo 2014: Google
Presentatie E-Shop Expo 2014: Google
10X
not 10%
Tree map export 2009 Belgium
EXPORT 10X WITH DIGITAL
Google Confidential and Proprietary
LET GOOGLE HELP YOU FIND NEW
CUSTOMERS GLOBALLY
Presentatie E-Shop Expo 2014: Google
Philippines
GLOBAL
Presentatie E-Shop Expo 2014: Google
60
22
11
7
4
40
Online Ad Spend
in Belgium
indexed Google spend
IMPORT
100
BELGIUM
5
EXPORT
BELGIUM NEEDS TO CATCH UP
Presentatie E-Shop Expo 2014: Google
Google Confidential and ProprietaryGoogle Confidential and Proprietary
IT’S NOT TOO LATE TO BE EARLY
50Bn connected “THINGS” by 2020
ENTERING A WORLD
Of Six Screens (at least)
[DESKTOP] [MOBILE] [TABLET] [TV SCREEN] [IN-CAR][WEARABLE]
Google Confidential and Proprietary
UNIFIED VIEW OF
CUSTOMERS
MOBILE USAGE EXPLODES GLOBALLY
Source: Gartner
Presentatie E-Shop Expo 2014: Google
Google Confidential and Proprietary
FULL VALUE OF MOBILE
SOURCE: Google Consumer Survey 2013
Not all products yet available in Belgium
Mobile web users
have little patience,
high demands, and
expect to be
accommodated.
Offer the choice to
checkout as a
“Guest.”
Prominently
feature
search on your
homepage
Avoid the “full site” | “mobile
site” trap
Source: Selected Best practices, resulting from Google internal studies
EXCEL IN MOBILE … BEFORE OTHERS DO
DESIGN WITH ALREADY THE NEXT
SCREENS IN MIND
Presentatie E-Shop Expo 2014: Google
Google Confidential and Proprietary
annikv@google.com

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