1. Real Time Social Monitoring + ROI for Business Marshall Sponder Webmetricsguru.com Presented at the ReadWriteWeb Social Media Camp Long Island June, 25, 2010

2. Questions about Geo-location & ROI – Audience Questions and some Answers to ….. Do you use Twitter, FourSquare or other mobile and geo-local platforms often? How much do you know about geo-location based services? How often do you use location based services (LBS)? If you run a business do you know the value of your guests, customers or clients? Do you have processes in place to communicate with your guests, customers and clients?

3. Latest Project & a Case Study – Havana Central Havana Central is a 3 unit restaurant co. serving Latin Food in Manhattan What is the value of a customer? = Value of a reservation through Opentable is between $186.00 - $200.00 with a average 3.6 people per reservation (rounded off to 4 people). = $51.66 per person for a meal at Havana Central We estimate between 60 – 100 unique people tweet or check into a Havana Central location each month For every person who tweets or checks in – there are two or three others joining them who have not checked in. Total value of Social Media currently at = 50.66 x 3 x 100= $15,498.00 per month or $185, 976.00 per year.

4. Real Time Web Monitoring of 5 Times Square Restaurants See http://www.webmetricsguru.com/archives/2010/05/geo-local-social-media-monitoring-and-missed-opportunties-of-social-media/

5. Twitter Handles tweeting about Havana Central over the last year Geo-local traffic that recently was at is eating at Havana Central or plans To eat there soon

6. Proof is in the pudding ..

7. How this works

8. Questions?More Information http://www.webmetricsguru.com/ @webmetricsguru Now.seo@gmail.com Marshall Sponder