3. SoLoMo is the key to success with social media today and it also
provides better analytics via context, often missing from other
forms of social media.
http://www.theedesign.com/blog/2013/why-solomo-is-
important-to-your-entire-marketing-strategy
4. SoLoMo offer
Context that can get
the message or
image, fashion
statement, to the
right people in
specific context or
place, such as FIT.
https://blog.sgrouples.com/new-social-networking-sites/
5. An old chart, but the
best one I can find that
compares location
based (LBS) platforms.
Note the user levels of
those platforms that
still exist (about half)
has multiplied users by
a factor of 20 or more,
since this chart was
created.
http://socialimplications.com/we-
know-where-you-are-the-creepy-
side-of-geolocation/
6. While data
triangulation
is popular for
getting
coordinate
information,
new Bluetooth
technology
platforms such
as iBeacon is
making
Geolocation
more effective,
quickly, esp.
for retail.
7. The Privacy issues have only
multiplied over the last year as
the awareness of NSA spying
has made people more fearful
that all sorts of entities are
collecting private data on
them, and that mobile
technologies are insecure, and
not private.
Until recently there was a lack
of transparency around what
was collected and how.
http://mashable.com/2011/05/04/so
cial-location-apps-study/#
10. Currently, marketers are using two broad location-based techniques
with nearly equal frequency Geoproximity and Geoaudiencing
• The geoproximity technique is equivalent to casting a big net near the boat and
hauling in whatever gets caught. Campaigns erect geofences created around
bricks-and-mortar stores and send targeted ads to smartphone users who travel within
the radius. Some providers adjust their geofences for different times of day.
• A geoconquesting campaign is a specific type of geoproximity campaign that
uses location data to target potential customers when they walk into a competitor's
store.
• Geoaudiencing uses layers of location data and data from complementary sources
(offline customer data provided by retailers, Web browsing data, etc.), to build
audience segments of anonymous users, e.g. soccer moms, or white-collar frequent
travelers.
16. What Fashion Shopping is becoming
There are few analytics platforms
that are available as yet for these
new shopping technologies,Adobe
Site Catalyst just came up with one
of them.
17. What Fashion Shopping is becoming
There are few analytics platforms
that are available as yet for these
new shopping technologies,Adobe
Site Catalyst just came up with one
of them.
18. Adobe will support measurement and targeting of app
users close to iBeacons in stadiums and retail stores
27. iBeacon and Near Field Technologies
require Apps to be installed, but
other platforms that sift the web for
Geo-location notifications and check
in data – do not require an app or
check in yet still sift a lot of data.
28. Geofeedia is platform used for police, military and retailers and
could be more deliberately used in Fashion (i.e.: Runways)
Filter Keyword: Color
33. From the previous slides it becomes clear that ..
• Students at FIT that are made
to listen to academic subjects or
subjects full of theory tend to be
express unhappiness and
boredom at level that suggests a
fundamental problem with the
school curriculum.
• Students at FIT seem happier
when engaged in tactile, active
pursuits that develop their skills
and talents – in other words,
much of what they thought
they were coming to FIT to
learn.
34. I also teach Web Intelligence and Web Analytics at Baruch
College – How to students feel about their classes there?
36. RISD is a closer comparison to FIT as a Design/Fashion
school – but students do not mention classes or boredom
37. RISD is a closer comparison to FIT as a Design/Fashion
school – but students do not mention classes or boredom
38. Comparing Students of all 3 schools in the Facebook
Interest Graph – what differences might students have?
FIT Baruch RISD
39. Comparing Students of all 3 schools in the Facebook
Interest Graph – what differences might students have?
FIT Baruch RISD
40. Comparing Students of all 3 schools in the Facebook Interest
Graph for books – what differences might students have?
FIT Baruch RISD
41. Comparing Students of all 3 schools in the Facebook Interest
Graph for Music – what differences might students have?
FIT Baruch RISD
42. Summary
In this last module of the FITNYC we explored the potential
benefits and pitfalls of Geolocation for Fashion Professionals.
Its clear the Social Data becomes a lot more useful and real when it
is combined with mobile data.
It’s also clear that virtual and real worlds are converging at a rapid
pace.