Driving analytics insights with the next generation of social monitoring platforms marshall sponder - glide tech 11-26-2010

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Marshall Sponder

My talk at the CIPR in UK, November 26th, 2010 for Glide Technology

Tecnologia Negócios

Driving Analytics Insights with the next generation of Social Monitoring Marshall Sponder Webmetricsguru.com CIPR – November 26th, 2010

In the PR and Marketing world there’s a ton of work on our desks

Our Time and life energy are sucked away with tasks that often aren’t preformed well

Choosing Wisely .. Or Not! Technology choices have a profound impact on time spent listening and gathering information and ultimately, providing insight.

Keyword Based Tools have limitations Google Wonder Wheel http://www.google.co.uk/#q=keyword+based+tools+suck&hl=en&prmd=iv&source=lnt&tbs=ww:1&sa=X&ei=2HvsTNTHD8uBhQed5dXMDA&ved=0CA4QpwU&fp=ec580a23bbcb13e1

Getting Insightful Market Intelligence is frustrating for Analysts and stakeholders alike

Semantic/Machine learning Platforms cut down on drudge work and improve quality of analysis

Timeline / Ticker Intelligence improves reporting and cuts down on manual work

Improved Sentiment Analysis provides insight into feelings and behavior

Faster and better interpretation of content using phases instead of keywords

Information rolled into dashboards to provide insight

Marshall Sponder Webmetricsguru.com SocialMediaAnalyticsBook.com @webmetricsguru Now.seo@gmail.com

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Driving analytics insights with the next generation of social monitoring platforms marshall sponder - glide tech 11-26-2010

1. Driving Analytics Insights with the next generation of Social Monitoring Marshall Sponder Webmetricsguru.com CIPR – November 26th, 2010

2. Choosing the Right Tool for the job

3. In the PR and Marketing world there’s a ton of work on our desks

4. Our Time and life energy are sucked away with tasks that often aren’t preformed well

5. Choosing Wisely .. Or Not! Technology choices have a profound impact on time spent listening and gathering information and ultimately, providing insight.

6. Keyword Based Tools have limitations Google Wonder Wheel http://www.google.co.uk/#q=keyword+based+tools+suck&hl=en&prmd=iv&source=lnt&tbs=ww:1&sa=X&ei=2HvsTNTHD8uBhQed5dXMDA&ved=0CA4QpwU&fp=ec580a23bbcb13e1

7. Getting Insightful Market Intelligence is frustrating for Analysts and stakeholders alike

8. Semantic/Machine learning Platforms cut down on drudge work and improve quality of analysis

9. Timeline / Ticker Intelligence improves reporting and cuts down on manual work

10. Improved Sentiment Analysis provides insight into feelings and behavior

11. Faster and better interpretation of content using phases instead of keywords

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13. Marshall Sponder Webmetricsguru.com SocialMediaAnalyticsBook.com @webmetricsguru Now.seo@gmail.com

Driving analytics insights with the next generation of social monitoring platforms marshall sponder - glide tech 11-26-2010

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Driving analytics insights with the next generation of social monitoring platforms marshall sponder - glide tech 11-26-2010