Copy of presentation delivered by Josh Riley at Crosspointe Church in Duluth, GA (Crossroads Career Network).

1. How Social Media has impacted networking, and what you can do to stand out (in a positive way!) Social Media, brand management, and your job search March 10. 2010

2. webmatters | worship.com © 2009 Socialnomics.net

3. Shifting Paradigms ’80 ’90 ’00 ’70 ’10 Music Vinyls cassette CDs 8Track MP3, iTunes Video Super8, 35 MM VHS DVD TVO/DVR Voice Landline/payphone Cell phone Smart phones Devices Palm Cell Phone Blackberry iPhone Data Speed Slow Dialup Dialup DSL Broadband Antenna Cable iPod Satellite Television Phone, Letters, Fax Communications Email Social Media webmatters | worship.com

4. Social Media Who, What, When, How? webmatters | worship.com

5. Average Age Distribution webmatters | worship.com

6. Estimated Average Age webmatters | worship.com

7. Age Distribution webmatters | worship.com

8. things you need to know about social media Use it. Don’t Abuse it. Don’t Ignore it. webmatters | worship.com

9. webmatters | worship.com Employers Are employers checking the facebook, twitter, myspace, and other social media accounts as part of the hiring process?

10. webmatters | worship.com Employers are Reviewing your online footprint as part of their screening process YES

11. Who’s Reviewing Your Facebook? From Execunet: 77 percent of recruiters run searches of candidates on the Web to screen applicants; 35 percent of these same recruiters say they've eliminated a candidate based on the information they uncovered. webmatters | worship.com

12. Character, Personalities, and Habits “Employers hoping to gain insight into the character and personalities of job applicants are increasingly likely to peruse blogs, Google, and social … for clues about the applicants' likes, dislikes, and habits.” webmatters | worship.com

13. Assume No Privacy ''For potential employees, it is not uncommon for senior executives to have a media search conducted that would include all public statements the individual has made," said Tal Moise, chief executive of VerifiedPerson, which performs online background checks for US employers. ``What the public needs to understand is that whenever information is in the general domain, assume it is not private." webmatters | worship.com

14. First Impressions As the amount of personal information available online grows, first impressions are being formed long before the interview process begins, warns David Opton, ExecuNet CEO and founder. "Given the implications and the shelf-life of Internet content, managing your online image is something everyone should address -- regardless of whether or not you're in a job search," he says. Because the risks don't stop once you're hired. webmatters | worship.com

15. Screening Forty-five percent of employers reported in a June 2009 CareerBuilder survey that they use social networking sites to screen potential employees, compared to only 22 percent of employers last year. Eleven percent of employers plan to start using social networking sites for the screening process. More than 2,600 hiring managers participated in the survey. webmatters | worship.com

16. “Digital Dirt” …college counselors are also advising students to watch what they say on social websites or post in blogs. The message: A suggestive photo, an obscene comment, or unsavory postings about one's private life could nix a job offer. Catherine Amory, interim director of career services at Northeastern University, says she sent an e-mail to members of the class of 2006 earlier this month. The title? ''Digital dirt may hurt. It is a tricky issue, though," she said. ''I'm not so sure that students shouldn't be free to be themselves. On the other hand, if they intend to work for a conservative institution, then they need to be more careful." webmatters | worship.com

17. Lawyers and private eyes use social media to investigate civil and criminal matters A whopping 81 percent of matrimonial lawyers say that in the past five years they've seen a massive spike in the use of social-networking information as evidence of infidelity, a new poll shows. The most widely used cyber-evidence -- including messages to lovers and incriminating photos -- is found on Facebook Sixty-six percent of those surveyed said they'd used Facebook postings as evidence, with 15 percent from MySpace and 5 percent from Twitter...three cases in the past six months where Facebook postings were a key piece of evidence. webmatters | worship.com

18. webmatters | worship.com Watched the news lately?

19. You have an online footprint, and it may not ever go away webmatters | worship.com

20. Where Are They Looking? Of those who conduct online searches/background checks of job candidates, 29 percent use Facebook 26 percent use LinkedIn 21 percent use MySpace 11 percent search blogs 7 percent follow candidates on Twitter. Additionally, 16 percent of workers have used similar social networking sites as part of their job search. webmatters | worship.com

21. You’re Hired 18 percent of employers said they found content on social networking sites that encouraged them to hire the candidate. Some examples include: Profile provided a good feel for the candidate's personality and fit within the organization -- 50 percent Profile supported candidate's professional qualifications -- 39 percent Candidate was creative -- 38 percent Candidate showed solid communication skills -- 35 percent Candidate was well-rounded -- 33 percent Other people posted good references about the candidate -- 19 percent Candidate received awards and accolades -- 15 percent webmatters | worship.com

22. You’re NOT Hired Thirty-five percent of employers reported they have found content on social networking sites that caused them not to hire the candidate, including: Candidate posted provocative or inappropriate photographs or information -- 53 percent Candidate posted content about them drinking or using drugs -- 44 percent Candidate bad-mouthed their previous employer, co-workers or clients -- 35 percent Candidate showed poor communication skills -- 29 percent Candidate made discriminatory comments -- 26 percent Candidate lied about qualifications -- 24 percent Candidate shared confidential information from previous employer -- 20 percent webmatters | worship.com

23. The hiring manager An inside look into the process of filling teams webmatters | worship.com

24. Goals of the job interview and hiring process: Assessments Competence Knowledge Work Ethic Judgment Character & Integrity Values Likeability Cultural Fit Maturity & Professionalism References webmatters | worship.com Professional Personal

26. LinkedIn

27. LinkedIn, Facebook

28. LinkedIn, Facebook

29. LinkedIn,Facebook

30. Facebook

31. Facebook

32. LinkedIn, Facebook

33. LinkedIn, Facebook

34. LinkedIn, Facebookwebmatters | worship.com

35. First Search: Within Employer, Inner Circle webmatters | worship.com

36. Second Search: Within Employer, company wide webmatters | worship.com

37. Third Search: External, 1st Degree Network webmatters | worship.com

38. Fourth Search: Personal Extended External Network webmatters | worship.com

39. Last Search: Out of Network webmatters | worship.com

40. Common Ground: They All Revert Back to Network webmatters | worship.com

41. Things you should never do on social media Do’s, Don’ts, and Think Firsts webmatters | worship.com

42. webmatters | worship.com Don’t make this your 15 minutes of fame

43. Don’t use poor grammar and spell like a fifth grader webmatters | worship.com We know there are always going to be a few typos…but try to avoid them

44. Don’t post the dumb things you do (better yet, just don’t do dumb things like these) webmatters | worship.com Those who exhibit poor judgment in their personal lives are also likely to exhibit poor judgment at work

45. Don’t fall for stupid stuff…and don’t forward said stupid stuff webmatters | worship.com No comment necessary

46. Don’t be ignorant, or appear ignorant, or show your ignorance webmatters | worship.com If you don’t know where Haiti is, or who Al Qaeda is, that’s not good

47. Don’t be a cheat webmatters | worship.com If you cheat at home or school, you will cheat at work

48. Don’t bad mouth your employer, clients, or if you are a teacher, your students webmatters | worship.com

49. Use caution regarding photos from the beach or which are revealing webmatters | worship.com TMI

50. Don’t express political views in raving rants, and don’t wish death on anyone webmatters | worship.com

51. Don’t have drinking as a hobby webmatters | worship.com

52. Don’t be a racist. Don’t appear to be a racist if you aren’t one. webmatters | worship.com

53. Don’t post photos of yourself drinking and partying In 2008, Stacy Snyder lost her court battle against Millersville University to obtain the teaching certificate denied her just days before her graduation. Reason for denial? A MySpace photo deemed by school officials as "unprofessional," "potentially offensive" and promoting "underage drinking." The offending picture, snapped at a Halloween party, showed Snyder wearing a child’s pirate hat and drinking from a plastic cup. The caption read "Drunken pirate." webmatters | worship.com

54. Don’t even post a lot of pictures of yourself with alcohol webmatters | worship.com

55. Don’t complain about your boss webmatters | worship.com

56. webmatters | worship.com Don’t join hate groups or make hateful comments “I hate _____”

57. webmatters | worship.com Don’t join extremist groups

58. webmatters | worship.com Don’t do stupid things Don’t post all day long at work Don’t constantly gripe, nitpick, or criticize others Don’t spend too much time on games like Mafia Wars or Farmville. Don’t take t00 many silly “quizzes” Spell correctly and be cautious of using teen-like abbreviations (i.e. “U R” for “you are”, etc) Don’t use crudities, profanity or even abbreviations for profanity (e.g. LMFAO, WTF, FML, FTW, FTFW).

59. Things you should do with social media Where to from here? webmatters | worship.com

60. webmatters | worship.com What to do next Join LinkedIn and use it. Many employers are only posting jobs on LinkedIn, bypassing Monster, Career Builder, and other online resources.

61. What to do next The days of compartmentalized living are over. Google yourself. What do you find? Think like a recruiter when you search: --name + school --name + employer --name + organizations --name + city webmatters | worship.com

62. What to do next Join LinkedIn and use it to play offense. Goal: Position yourself to get the job Use Facebook to connect on a personal level. Goal: Don’t do anything to lose the job webmatters | worship.com

63. What to do next Set or adjust your privacy settings, but don’t rely on them completely. http://blog.worship.com/worship/crossroads.html Review your profile: Does it present you well to clients, employers, and recruiters? webmatters | worship.com

64. What to do next When posting about your activities in statuses and wall posts, think about who you are with, and what you are doing Remember things can get “lost in the translation” in the printed form Be especially cautious if you are employed (or seeking employment) in the fields of education or ministry webmatters | worship.com

65. Thinking Points Use discretion when posting on politics or religion Remember: “fan” pages are visible to everyone regardless of privacy settings Be yourself; don’t create a “puffer” profile designed to make yourself look like some kind of one-dimensional professional super hero Evaluate online profiles of those you may be interviewing with to find common ground If you are a Christian, remember you do not belong to yourself; you belong to God, and your profile should serve as an ambassador for Him webmatters | worship.com

66. Thinking Points Keep your LinkedIn profile professional, with a professional photograph Keep your facebook profile warm and friendly, with a good casual photo Don’t post anything negative about your employer (past or present), co-workers, or clients, and be careful with comments about your industry Just because you think it doesn’t mean you have to say it Demonstrate maturity; don’t boohoo over nonsense Consider blogging about a professional area of interest and expertise webmatters | worship.com

67. What if…I already have a bad online footprint? Examine your heart Remove any photos you have that are questionable If others have photos of you that are questionable, ask the host to remove them. “Untag” yourself from them as well. Delete off-color or questionable comments. They may be still visible on your friends pages, but at least they won’t be on yours. Know what is out there and be able to explain how you have matured and changed. webmatters | worship.com

68. The Billboard Principle General Rule: Don’t post anything you would not want to see on a billboard, or on the front page of USA Today, the WSJ, CNN, or your local news. (Better rule: Don’t DO anything you would not want to see on a billboard, or on the front page of USA Today, the WSJ, CNN, or your local news) webmatters | worship.com

69. The Billboard Principle webmatters | worship.com

70. The Billboard Principle webmatters | worship.com

71. The Billboard Principle webmatters | worship.com

72. The Billboard Principle webmatters | worship.com

73. The Billboard Principle webmatters | worship.com

74. Where is your heart? The good man brings good things out of the good stored up in his heart, and the evil man brings evil things out of the evil stored up in his heart. For out of the overflow of his heart his mouth speaks. Want to know where your heart is? Look at: Checkbook and credit card statements: where you spend your money Outlook/Daytimer/iPhone : where you spend your time Bookshelf, iPod, Tivo: what you listen to, read, watch Facebook/Twitter: All of the above webmatters | worship.com

75. webmatters | worship.com The Bible’s guidance to living also applies to your online life But among you there must not be even a hint of sexual immorality, or of any kind of impurity, or of greed, because these are improper for God's holy people. …make up your mind not to put any stumbling block or obstacle in your brother's way If anyone considers himself religious and yet does not keep a tight rein on his tongue, he deceives himself and his religion is worthless.