Designing For Multiple Outputs
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Presentation from the Better Mapping seminars run by the British Cartographic Society. Aimed at highlighting issues involved in cartographic production for multiple formats.
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Designing For Multiple Outputs
- 1. Designing for Multiple Outputs The Obstacles and Processes
Notas do Editor
- This presentation will examine how design considerations differ for cross media outputs and investigate why some media require special consideration. It will also cover some of the common issues encountered and show how we have resolved them.
- The requirements for effective representation and legible symbology vary across the broad range of media now used by increasing numbers of map users and mobile technology suppliers.
- Camberwell Local Area Map for Southwark Council. The challenge – to create a universal identity that would work on print and interactive media, for different audience sectors with differing requirements. This presented an opportunity to develop a methodology that would satisfy the brief and could carry forward into our other work. This multi-channel approach is increasingly required by our clients to improve access to and presentation of information in simple, accessible formats by their ever growing audiences (mainly the general public via local authorities or government bodies) and their aim to use new technology in innovative ways to deliver best value – and make an impact.
- 1 – means that a grid or zoom facility is required and will impact on the size of fonts and symbols effectiveness 2 – this should be remembered when creating complex information for display 3 – ie: some RGB colours can be dull when converted to CMYK 4 – outside/inside. Well light/dull environment
- 1 – lowest common denominator 2 – where a fancier detailed design can be used on print 3 – our client was looking for a consistent approach so this is a consideration
- 1 – Rome. By using the new software applications new issues arise resulting from poor data capture.
- 3 – reversed colours = black/white. Dark/ light. Careful of tones
- 1 – evolving technology – good to test with yourself before submitting Source: w3schools.com September 2009 (May 09) 2 – pre-press proof from printer 3 – good if you have budget/time
- 1 – evolving technology – good to test with yourself before submitting Source: w3schools.com September 2009 (May 09) 2 – pre-press proof from printer 3 – good if you have budget/time
- Important to check or know the outcome formats from the beginning