Online Marketing Workshop Bangalore. OME Community Monthly Meetup, April 2011- IP issues surrounding Domain Names and Social Media

1. IP Issues Around Domain Names and Social Media By SandeepHegde M. Email: sandeep@brainleague.com website: www.brainleague.com Blog: www.sinapseblog.com

2. Intellectual Property??? Kinds- Patents, Trademarks, Copyrights, Industrial Designs, IC and layout designs, Trade secrets, Plant varieties, Traditional knowledge, Geographical Indications IP Fundamentals

3. Is domain name an IP? Domain name X Trademark Domain names

4. Trademark infringement and passing off Cyber squatting- domain hijacking Reverse domain hijacking IP issues around domain names

5. Domain name Registrant Agency providing for domain name registrations Owner/registrant of Trademark Who's responsible?

6. Cease and Desist notice Suit for infringement and passing off Internet Corporation for Assigned Names and Numbers (ICANN) .IN Dispute Resolution Policy (INDRP- NIXI) Legal remedies

7. WWF case (2000) Yahoo Inc. v. AkashArora (1999) Zee Telefilms Ltd. v. Zee, Kathmandu and others (2006 Famous First Cases

8. Registration Trademark notice Documentation of promotional measures Work closely with IP Attorneys for risk assessments Trademark search, domain name search Do not use infringing marks, domain names Do not use confusingly similar representations Dos and Don'ts

9. Online interaction of Individuals, exchange of user generated contents and information Examples- social networking, blogging, microblogging, multimedia content exchange etc. Social Media

10. Patents- Applications, software etc. Copyrights- software, literary contents, pictures and photographs etc. Trademarks- trade names, sound marks, logo etc. Social media and IP Protection

11. Trademark- infringement, dilution, defamation Copyright infringement Patent Disclosure Trade Secret Disclosure IP issues around Social Media

12. Infringement- classic cases Dilution- indiscriminate usage Defamation- publishing untrue defamatory statements malafidely or negligently, causing damage Trademarks

13. Sharing User Generated Content Sharing third party content- that in the public domain- copyright expired, non-copyrightable materials- facts, stats etc. Attributing does not always absolve liability Copyrights Infringement

14. Any publication before application for Patent- Prior Art Disclosure of Concepts, diagrames etc may be detrimental trade Secrets- once lost, lost forever Patent and Trade secrets disclosure

15. Protect your IP Be aware of terms of copyright and license agreements Place appropriate IP notices Have Stringent IP Policy in place Engage with Social media Never use third party IP without permission Social Media Dos and Don'ts

16. Free and Open Online IP Courses http://www.onlineipcourses.com/ Learn IP

17. Thank you SandeepHegde M. sandeep@brainleague.com