Mobile Marketing Strategies for SMEs
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Mobile Strategy considerations and 5 tips for SMB's (presentation given at Let's Talk Business June 7th, 2011) http://www.letstalkbusiness.nsw.gov.au/app/articles/articles/view/small-business-and-mobile-marketing
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Mobile Marketing Strategies for SMEs
- 1. Webling Interactive Mobile Marketing for SME’s Strategies for the future of mobile Ian Farmer Strategy Director Webling
- 2. More people have access to a Mobile than clean water
- 3. 35% of Smartphone users use an app before getting out of bed Source: Ericsson ConsumerLab study http://www.ericsson.com/thecompany/our-insights/consumerlab
- 4. Elements of a Mobile Strategy
- 5. Mobile Strategy: Branded Entertainment
- 7. Helped you learn more about something 37%Source: “A Global Perspective on Mobile Advertising” Consider mobile within advertising mix
- 8. Mobile Strategy: QR codes From print, outdoor to online Extend communications
- 10. 2.5 million items via mobile (Aust 2010)
- 11. One every 15 seconds or $2M / week
- 12. 8% of Australian eBay transactions - Mobile
- 13. Selling App - simplified experience
- 14. Mobile commerce in Aust $155 million
- 15. = World in 2009
- 16. 4 million PAYPAL users in AustraliaDoes your business allow for m-commerce? 6/8/2011 8
- 17. Mobile Strategy: Twitter >40% of tweets published from mobile device Establishing relationships with key influencers Mobile communications channel “Special 2 for 1 offer today only”
- 18. Mobile Strategy: Podcast / Vodcasts Live / pre-corded broadcasts Product instruction What Mobile friendly content do you have? Short 2-3 mins http://www.dailygrape.net
- 20. Mobile Strategy: Location based marketing Engaging your existing customers and prospects to leverage online announcements to reward loyalty, and augment word of mouth marketing and referrals.
- 24. SME Takeaways for mobile
- 25. Tip # 1: Mobilise your website Have you logged into your website via your smartphone? What core information on mobile? Include Mobile sitemap Review metrics
- 26. Tip # 2 Stake your claim to places pages
- 27. Tip # 3: Encourage Testimonials, Rate & Reviews Understand that people will review you, help them http://www.facebook.com/socialdinnerclub Future mobile web will be dominated by maturing recommendation engines
- 28. Tip # 4: Encourage and reward check-ins Is foot-traffic important for your business? Recognise the viral effect of the check-in Facebook deals launching soon in Aust Connect with mayors, ambassadors, leaders, duchesses, chiefs, poobahs and sheriffs.
- 29. Tip #5 Experiment while you can Don’t FAIL to LEARN DO FAIL to LEARN
- 30. Ian Farmerian@webling.com.auTwitter: @ifarmer webling interactive Extraordinary Brand Experiences Online www.webling.com.au