Blind men and an elephant

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To assist staff make head or tail of blogging, I've put together a slideshow entitled "Blind Men and an elephant" - or what does a blog look like.

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WHO IS THIS BLOGGER WRITING FOR?

WHAT DOES THIS BLOGGER WANT TO TELL YOU?

WHAT DOES THE BLOGGER WANT YOU TO DO AFTER READING THIS BLOG?

WHAT MAKES THIS BLOG STAND OUT?

WHAT MAKES THIS BLOG POPULAR?

HOW ARE THESE BLOGS DIFFERENT TO THE OTHERS?

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The anatomy of a perfect blog post

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Blind men and an elephant

1.

2.

3.

4. WHO IS THIS BLOGGER WRITING FOR?

5.

6.

7.

8. WHAT DOES THIS BLOGGER WANT TO TELL YOU?

9.

10.

11.

12. WHAT DOES THE BLOGGER WANT YOU TO DO AFTER READING THIS BLOG?

13.

14.

15.

16. WHAT MAKES THIS BLOG STAND OUT?

17.

18.

19.

20. WHAT MAKES THIS BLOG POPULAR?

21.

22.

23.

24. HOW ARE THESE BLOGS DIFFERENT TO THE OTHERS?

25.

26.

27.

28.

29. The anatomy of a perfect blog post

30.