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Techies are from Venus, Salespeople are from Mars:
       Strategies for effective communication in a
start-up environment

Lance Laking, CEO                         April 3, 2008
Outline


       Set the stage - the BTI context
       Culture  communication style
       Fostering teamwork
       Challenges
       Compensation / incentive programs
       Q




3
Techies are from Venus, Salespeople are from Mars
Techies are from Venus, Salespeople are from Mars
Techies are from Venus, Salespeople are from Mars
Techies are from Venus, Salespeople are from Mars
Techies are from Venus, Salespeople are from Mars
Techies are from Venus, Salespeople are from Mars
Techies are from Venus, Salespeople are from Mars
Techies are from Venus, Salespeople are from Mars
Techies are from Venus, Salespeople are from Mars
Techies are from Venus, Salespeople are from Mars
Techies are from Venus, Salespeople are from Mars
Techies are from Venus, Salespeople are from Mars
Techies are from Venus, Salespeople are from Mars
Techies are from Venus, Salespeople are from Mars
Techies are from Venus, Salespeople are from Mars
Techies are from Venus, Salespeople are from Mars
Techies are from Venus, Salespeople are from Mars
Techies are from Venus, Salespeople are from Mars
Techies are from Venus, Salespeople are from Mars
Techies are from Venus, Salespeople are from Mars
Techies are from Venus, Salespeople are from Mars

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Techies are from Venus, Salespeople are from Mars

  • 1. Techies are from Venus, Salespeople are from Mars: Strategies for effective communication in a start-up environment Lance Laking, CEO April 3, 2008
  • 2. Outline  Set the stage - the BTI context  Culture communication style  Fostering teamwork  Challenges  Compensation / incentive programs  Q 3