Tony Redpath, course coordinator, explains what Entrepreneurship 101 is all about.
Read more about this event on the MaRS site: http://www.marsdd.com/Events/Event-Calendar/Ent101/2008/opening-event-10012008.html
3. Definition
Entrepreneur:
- one who undertakes
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4. What can MaRS do to help you …?
We can’t create entrepreneurs – that
desire is something that has to come
from you.
What we can do is to help give you the
tools that will help you harness and
direct your entrepreneurial drive.
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5. Who are we?
Dr.Tony Redpath, Vice President Partner
Programs for MaRS (www.marsdd.com),
Prof.
Cynthia Goh, Professor of
Chemistry, founder of Axela Biosensors
and Northern Nanotechnologies
(www.axelabiosensors.com) and
Associate Director of the Institute of
Optical Sciences
The speakers
The MaRS team Slide 5
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6. Course Philosophy
The course will follow a logical path
through various topics relevant to
starting a business
The course is aimed primarily at
science / engineering / medical
researchers in a university or hospital lab
but is also relevant to non-academic
entrepreneurs
The course will be of much greater value
if you have a business case in mind Slide 6
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7. Three Threads
1) Lectures on specific topics (intellectual
property, marketing etc.)
2) Lectures from entrepreneurs telling
their story – “Lived It” Stories (tales
from the trenches)
3) the UpStart competition
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8. Course Outline
1. Introduction
2. Starting a business
3. Selling your products, your ideas,
yourself
4. Business management
5. Raising money
6. Building a team
7. The pitch
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9. Introduction
Oct 1st Introduction to the course
Oct 8th Different types of Entrepreneurship
Oct 15th “Lived It” lecture: Sean O’Dea
The Second Cup, Pro-Shred
Oct 22nd Intro to technology commercialization
/ business creation
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10. Starting a business
Oct 29th Basic nuts and bolts of starting a
company
Nov 5th Negotiations
Nov 12th Building a Business Model
Nov 19th “Lived It” lecture
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11. Selling your products, your
ideas, yourself
Nov 26th Product Development
Dec 3rd “Lived It” lecture
Dec 10th Selling yourself –resume and
interview skills
break for the holiday season
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12. Selling your products, your
ideas, yourself … cont.
Jan 7th “Lived It” lecture – John Abele
founder of Boston Scientific
Jan 14th Basics of Marketing (1)
Jan 21st Basics of Marketing (2)
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13. Business Management
Jan 28th IP Management
Feb 4th Budgeting
Feb 11th Written tools for building a business
Feb 18th “Lived It” lecture
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14. Raising Money
Feb 25th Terms of investments
Mar 4th What do Investors Look for ?
Mar 11th “Lived It” lecture
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15. Building a Team
Mar 18th Human resources management
Mar 25th The role of Boards, Advisory Panels,
Service Providers
Apr 1st Building Technology Teams / Building
Sales Teams
Apr 8th “Lived It” lecture
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16. The Pitch
Apr 15th Building a pitch for your idea
Apr 22nd Up-Start competition preparation
Apr 29th Up-Start competition
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17. Communications
Lecture
reminders, biographies of upcoming speakers
and short descriptions of the upcoming lecture will be
broadcast by email to all attendees who have registered
through the website
All lectures will be available on the MaRS website:
http://marsdd.com/ent101
entrepreneurship101@marsdd.com
Join our Facebook Group
There is a weekly blog (http://blog.marsdd.com)
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18. Credit
MaRS is not a degree granting institution –
BUT in previous years we have had numerous
requests for Certificates of Participation
This
year we will offer certificates to those who
have attended at least 18 of the 24 lectures
You will have to register your attendance –
either in person at the lecture, or on-line if you
wish to view the posted lecture.
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