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Facebook & Google+       Essentials for Small Business



                                                                                       GREATER DERRY LONDONDERRY
                                                                                               Chamber of Commerce
copyright©2012 - 2013 108 degrees, llc. all rights reserved.
YOURQUESTIONS.
      SMALL BUSINESS QUESTIONS ANSWERED


                                                     SMALL BUSINESS

       Reached out to 3,000+ small business owners,
       managers and directors about their questions



                                                 INDUSTRY EXPERTS

       Consulted with industry experts and leaders in the
       social media space about their most sought-after topics




                  THIS PRESENTATION IS NOT A PRIMER
WE WILL DISCUSS STRATEGIES AND TOOLS FOR SMALL BUSINESS




copyright©2012 - 2013 108 degrees, llc. all rights reserved.
SUMMARY
                                                               A QUICK LOOK INTO THE PRESENTATION

                                                                      START
                                                                      INTRODUCTION


                                                                      ABOUT THE NETWORKS
                                                                      FACTS & STRATEGIES


                                                                      PROFILES
                                                                      PERSONAL IDENTITY


                                                                      BUSINESS PAGES
                                                                      PROFESSIONAL IDENTITY & STRATEGY


                                                                      FACEBOOK
                                                                      FEATURES FOR SMALL BUSINESS


                                                                      GOOGLE+
                                                                      FEATURES FOR SMALL BUSINESS


                                                                      QUESTIONS
                                                                      Q&A


copyright©2012 - 2013 108 degrees, llc. all rights reserved.
THE NETWORKS.
      WHAT YOU’RE DEALING WITH

                                                                      SOCIAL
                                                                      GRAPH
                                                           The social graph is a term coined by
                                                           Mark Zuckerberg of Facebook, which
                                                          originally referred to the social network
                                                           of relationships between users of the
                                                             social networking service provided
                                                                                  KNOWLEDGE
                                                                  by Facebook. It has been

                                                                                    GRAPH
                                                                  described as "the global
                                                                         mapping of
         Launched February 2004                                                                                        Launched June 2011
                                                                             A knowledge base used by Google to
         1 Billion Users as of October 2012*                                  enhance its search engine's search       400 Million Users as of Sept. 2012*
                                                                            results with semantic-search information
         Perceived as a “Social Network”                                                                               Perceived as “Information Network”
                                                                                gathered from a wide variety of
         Personal Connections =                                               sources. It provides structured and      Information shared with Circles
                                                                                   detailed information about
                       Information Sharing                                                                                      and/or publicly with Search
                                                                                       the topic in addition




copyright©2012 - 2013 108 degrees, llc. all rights reserved.
APPLICATION.
      FOR SMALL BUSINESS

                                                                                   FACEBOOK                             GOOGLE+

           RETAIL                           SERVICE            Build on personal connections    Utilize network features, tools,
                          CONSULTING                           and leverage human contacts to   search engines and industry
                                                               increase visibility and reach.   experts to extend visibility and
                                                                                                reach


               NON PROFIT             GREEN



          ONLINE                             B2B




copyright©2012 - 2013 108 degrees, llc. all rights reserved.
FACEBOOK.
                                                                       BUILD A SOLID SOCIAL MARKETING STRATEGY

                                                Build on your
                                         personal connections to
           PERSONAL                     foster and grow business
                                                opportunities




                                    +                              =
                                                                              Your goal is to network, and
                                                                              build your relationships with
                                                                                customers and prospects
                                                    Create
                                               accessibility to
                                               customers and
             BUSINESS                             prospects
                                              Provide customer
                                              service and build
                                                relationships


copyright©2012 - 2013 108 degrees, llc. all rights reserved.
GOOGLE+.
                                                                         BUILD A SOLID SOCIAL MARKETING STRATEGY
                                                 Connect with
                                           peers, colleagues and
                                        industry leaders to further
           PERSONAL                       knowledge and/or gain
                                            recognition for your
                                                    expertise



                                    +                                =
                                                                                  Your goal is to showcase
                                                                               expertise and build recognition
                                                                                        in your niche
                                                Support SEO
                                               efforts for your
                                           personal identity, blog
             BUSINESS                        and/or website by
                                             providing/sharing
                                            relevant content and
                                                     links



copyright©2012 - 2013 108 degrees, llc. all rights reserved.
SUMMARY
                                                               A QUICK LOOK INTO THE PRESENTATION

                                                                      START
                                                                      FACEBOOK & GOOGLE+


                                                                      ABOUT
                                                                      FACTS & STRATEGIES


                                                                      PROFILES
                                                                      PERSONAL IDENTITY


                                                                      BUSINESS PAGES
                                                                      PROFESSIONAL IDENTITY & STRATEGY


                                                                      FACEBOOK
                                                                      FEATURES FOR SMALL BUSINESS


                                                                      GOOGLE+
                                                                      FEATURES FOR SMALL BUSINESS


                                                                      QUESTIONS
                                                                      Q&A


copyright©2012 - 2013 108 degrees, llc. all rights reserved.
PERSONALPROFILES.
      SETTING UP YOUR GOOGLE+ PROFILE




                                                        SET UP YOUR PROFILE GOOGLE+                  GOTO
                                                                                                    YOUTUBE
                                                        Find out more at
                                                                                                     LINK
                                                        http://www.google.com/+/learnmore/profile/




copyright©2012 - 2013 108 degrees, llc. all rights reserved.
PERSONALPROFILES.
      AN IMPORTANT PART OF THE SMALL BUSINESS STRATEGY




                                                                                       Genuine
                  Visibility                              Relationship                                               Foundation
                                                                                      Connections



         Your Personal Profile on                   Your Personal Profile          Developing genuine           The Personal Profile is the
         both networks is the                      allows you to cultivate       connections with             foundation upon which
         initial identification with                relationships. Just as with   colleagues, peers, clients   your connection to the
         the network and its                       in-person networking, it is   and prospects boosts         network is built. Even if you
         members. It is how you                    these relationships that      your online reputation       use it only for business, a
         gain visibility for yourself              foster business growth,       and that of your business    personal presence initiates
         and your business.                        not the push for the sale.    presence on the network.     your interactions.




copyright©2012 - 2013 108 degrees, llc. all rights reserved.
PERSONALPROFILES.
      STRATEGY IDEAS FOR THE SMALL BUSINESS
                                                         FACEBOOK IDEA                                            GOOGLE+ TIP
       Build online relationships with real-life contacts:               Create a recognized identity that ties in to the SEO
       friends, neighbors, co-workers, peers                             efforts of your website or blog

                                                          FACEBOOK TIP                                          GOOGLE+ IDEA
       Create regular, ongoing dialogue with friends, family             Build online relationships with local, national and
       and connections to establish your online presence                 global contacts within your industry and niche


                                                         FACEBOOK IDEA                                           GOOGLE+ IDEA
       Humanize yourself to acquaintances, start                         Establish credibility in your niche by posting and
       conversations with new friends, friends of friends                sharing relevant content regularly


                                                          FACEBOOK TIP                                            GOOGLE+ TIP
       Never SELL your business with your personal profile,               Participate regularly by commenting and adding
       create awareness of what you do, do not try to sell               value to the posts of others in your circles


                                                                PERSONAL PRESENCE FEEDS BUSINESS GROWTH
          TAKING THESE STEPS WITH YOUR PERSONAL PROFILE WILL ADD VALUE TO YOUR BUSINESS PRESENCE ON THE NETWORK
copyright©2012 - 2013 108 degrees, llc. all rights reserved.
SUMMARY
                                                               A QUICK LOOK INTO THE PRESENTATION

                                                                      START
                                                                      FACEBOOK & GOOGLE+


                                                                      ABOUT
                                                                      FACTS & STRATEGIES


                                                                      PROFILES
                                                                      PERSONAL IDENTITY


                                                                      BUSINESS PAGES
                                                                      PROFESSIONAL IDENTITY & STRATEGY


                                                                      FACEBOOK
                                                                      FEATURES FOR SMALL BUSINESS


                                                                      GOOGLE+
                                                                      FEATURES FOR SMALL BUSINESS


                                                                      QUESTIONS
                                                                      Q&A


copyright©2012 - 2013 108 degrees, llc. all rights reserved.
BRANDPAGES.
      PRESENTING YOUR BRAND ONLINE




                                                        CREATE YOUR BRAND PAGE FACEBOOK
                                                                                            GOTO
                                                        Find out more at                   FACEBOOK
                                                        http://www.facebook.com/business     video




copyright©2012 - 2013 108 degrees, llc. all rights reserved.
BRANDPAGES.
      YOUR BUSINESS IDENTITY ONLINE
                                                    CREATE IDENTITY
       Create an online identity specific to your business
       or career within the network, separate from
       personal


                                                  CONNECT ONLINE
       Communicate, educate, connect and promote as
       your business or professional self to customers and
       prospects


                                                       DRIVE TRAFFIC

       Direct interest and traffic to your website, blog or
       squeeze page for targeted interaction




copyright©2012 - 2013 108 degrees, llc. all rights reserved.
BRANDPAGES.
      FIRST STEPS TO A SUCCESSFUL PAGE




                   CREATE A PROFESSIONAL                       USE PROPER                  PROVIDE FULL AND
                   LOOKING PAGE                                BRANDING & IDENTIFICATION   COMPLETE INFORMATION




                                                               CREATE AN EDITORIAL         INVITE EXISTING
                   DETERMINE AN
                                                               CALENDAR TO MEET            CLIENTS, FRIENDS &
                   EFFECTIVE PAGE STRATEGY
                                                               PAGE GOALS                  CONNECTIONS



copyright©2012 - 2013 108 degrees, llc. all rights reserved.
copyright©2012 - 2013 108 degrees, llc. all rights reserved.


      CREATE A PROFESSIONAL LOOKING PAGE
      Use professional quality images of your products whenever possible, and ensure that spelling, grammar
      are correct and always use an appropriate professional tone with your audience.
                                                                                                              GOBACK
copyright©2012 - 2013 108 degrees, llc. all rights reserved.


      USE PROPER BRANDING & IDENTIFICATION
      Make sure your customers and prospects know that the page belongs to your business. If you have a
      common business name used in other states, use geographic identifiers as well as your logo.
                                                                                                          GOBACK
copyright©2012 - 2013 108 degrees, llc. all rights reserved.


      PROVIDE FULL & COMPLETE INFORMATION
      Complete every available field in your business page profile, including location information, operating
      hours and links to your website, blog or other online identities
                                                                                                              GOBACK
copyright©2012 - 2013 108 degrees, llc. all rights reserved.



     DETERMINE AN EFFECTIVE PAGE STRATEGY
     What is the purpose for your page? Education? Entertainment? Customer service? Create a strategy for
     connecting with your customers and prospects and use the page to deliver that message regularly.
                                                                                                            GOBACK
copyright©2012 - 2013 108 degrees, llc. all rights reserved.



       CREATE AN EDITORIAL CALENDAR
       Haphazard posting creates an inconsistent feel with your audience and makes it difficult to stay on track
       with page goals. Create an editorial calendar and schedule your content to ensure that your
       communication has the most impact with your fans and followers.                                            GOBACK
copyright©2012 - 2013 108 degrees, llc. all rights reserved.


     INVITE EXITING CLIENTS, FRIENDS & CONNECTIONS
     Social networking is very similar to in-person networking... you start with who you know. As a small
     business owner, your business was built on the initial connections you had in your community and/or
     industry, so start there and invite those contacts to keep up with you via your brand page
BRANDPAGES.
       CREATE ENGAGING CONTENT


                                              WHAT IS ENGAGING?

       Engaging content or “stickiness” is determined by                  I define enchantment as the process of
       your audience and what they find appealing
                                                                          delighting people with a product, service,
                                                                            organization or idea. The outcome of
                                                               EXAMPLES
                                                                          enchantment is voluntary and long-lasting
       Pertinent Industry Information; Product Discounts; Tips &
       Tricks; Entertainment via photos, video or text; Advice &
                                                                             support that is mutually beneficial.
       Answers; Customer Service... it’s about creating dialogue


                                                                                     Guy Kawasaki
                          + THERE IS NO ONE ANSWER FOR EVERYONE:
                               YOU MUST TEST YOUR CONTENT                        Author of Enchantment
                                    TO FIND OUT WHAT IS ENGAGING



copyright©2012 - 2013 108 degrees, llc. all rights reserved.
BRANDPAGES.
      MAXIMIZING YOUR PAGE




            CONTENT
                                       +               PURPOSE
                                                                   +      RELATIONSHIP
                                                                                            +   CONVERSATION

       Create                                      Always
                                                                                   It’s not
     compelling                                 remember the                                           Focus on
                                                                               about selling!
     content that                                 goals and                                          dialogue, not
                                                                                 It’s about
    your audience                                purpose for                                          promotion
                                                                                  building
       enjoys                                     the page

                               REMEMBER END GOALS                 TRAFFIC &
                                                                 INTERACTION
Build a relationship with your audience that will
eventually lead them to your website, blog,
landing or squeeze page to take them to the
next step in your marketing funnel.
 copyright©2012 - 2013 108 degrees, llc. all rights reserved.
FACEBOOKSTRATEGIES.
      STRATEGIC TIPS FOR SMALL BUSINESS OWNERS




                   ADD YOUR BLOG                               EXAMINE INSIGHTS     BUILD AUDIENCE




                   DRIVE LIKES                                 CREATE INTERACTION   THINK TARGETING


copyright©2012 - 2013 108 degrees, llc. all rights reserved.
copyright©2012 - 2013 108 degrees, llc. all rights reserved.


       ADD YOUR BLOG
       Use an application like RSS Graffiti, Networked Blogs, Involver’s RSS Feed or the URL link from the page
       to drive traffic from your Facebook page to your blog.
                                                                                                                 GOBACK
copyright©2012 - 2013 108 degrees, llc. all rights reserved.


    EXAMINE INSIGHTS
    One of the most powerful aspects of Facebook Pages is the ability to monitor your traffic and understand
    what type of content your visitors like and prefer.
                                                                                                              GOBACK
copyright©2012 - 2013 108 degrees, llc. all rights reserved.



     BUILD AUDIENCE
     Add a LIKE box or the Facebook Feed to your website or blog to help drive traffic between the two sites and
     build your audience for both. Find the instructions you need to get started at http://developers.facebook.com
                                                                                                                     GOBACK
copyright©2012 - 2013 108 degrees, llc. all rights reserved.


DRIVE LIKES & TRAFFIC
Looking for virality to grow your page? Try using a contest, promotion or giveaway to encourage your
fans to share your page. Also consider the value of ADVERTISING your page if your budget allows.
                                                                                                                           GOBACK
copyright©2012 - 2013 108 degrees, llc. all rights reserved.



     CREATE INTERACTION
     Typically only 15% of your audience will see a single post from your page, so consider posting frequently
     to make sure you are reaching more of your fan base. Post often with creative, interesting content that
     drives conversation.                                                                                        GOBACK
copyright©2012 - 2013 108 degrees, llc. all rights reserved.


     THINK ABOUT TARGETING
     More fans are not necessarily better. While quantity is important to visibility (500-1,000 seems to be a magic number in
     terms of Edgerank), having fans that won’t respond, interact or share your content isn’t a beneficial strategy. Target fans
     that will be advocates of your brand and will spread the word.
GOOGLE+STRATEGIES.
       STRATEGIC TIPS FOR SMALL BUSINESS OWNERS




                   #1 BENEFIT: SEARCH                          USE CIRCLES     INTEGRATE +1




                   GROW WITH GOOGLE+                           LINK TO SITES   TIPS FOR PROFESSIONALS


copyright©2012 - 2013 108 degrees, llc. all rights reserved.
copyright©2012 - 2013 108 degrees, llc. all rights reserved.


       #1 BENEFIT: SEARCH
       The more you interact on Google+ the more information Google will have about your business, your profile,
       your niche and your keywords. Information that is publicly posted will be indexed by Google to contribute to
       search results, but you must participate regularly for that information to be considered recent and relevant.   GOBACK
copyright©2012 - 2013 108 degrees, llc. all rights reserved.



        USE CIRCLES
       Just as your profile can CIRCLE other users, your page can CIRCLE users that have circled the page. Your page
       can also circle other pages... all of this builds more two-way connections for information sharing. Instead of an
       Edgerank-style formula controlling information flow, the user determines what is seen in their feed.                 GOBACK
copyright©2012 - 2013 108 degrees, llc. all rights reserved.


      INTEGRATE +1 BUTTON
      Use the +1 button to integrate your site with Google. This helps Google to collect data about your site,
      the information you provide, its relevance to other Google+ users and keyword information. All of this
      contributes to better SEO for your site.                                                                   GOBACK
Denis
                                                                                                                   Labelle, Chris Lang
                                           Read Guy
                                                                                                                      & Yifat Cohen
                                      Kawasaki’s “What
                                                                                                               are some great people to
                                  the Plus!” for great ideas
                                                                                                               circle if you want to learn
                                    and information about                                                      more about growing with
                                 getting started on Google+                                                    Google+ and maximizing
                                     and optimizing your                                                           your brand impact
                                      interactions on the
                                            network




copyright©2012 - 2013 108 degrees, llc. all rights reserved.


     GROW WITH GOOGLE+
     To grow with Google+ you need to remember that it is about INFORMATION SHARING first. Perfecting your
     profile/page, sharing original and curated content, being helpful in answering and asking questions and giving
     credit/mentions are all ways that you can gain visibility in the network and build beneficial relationships.         GOBACK
copyright©2012 - 2013 108 degrees, llc. all rights reserved.


        LINK TO SITES
       Remembering that the #1 benefit to Google+ is SEO, it is vital that you link your brand page to your blog, website
       or other online identities to help Google make the connection to your brand page and your niche. If you blog,
       also be sure to cross-link your personal identity to your blog to take advantage of Author Rank.                    GOBACK
PROFILE                                    SHARING                                INTERACT
             Your personal profile is part of                   Share regularly, often and             Interact with industry leaders.
             your Google+ brand experience.                    generously.
                                                                                                      Unlike other social media sites,
             While you may have a business                     Google+ is built on the foundation     Google+ is still a relatively small
             page, if your identity is directly                of knowledge and information           community, which makes it easy to
             linked to your brand, expect that                 sharing.                               find and communicate directly with
             your profile will be viewed and                                                           industry leaders.
             circled as part of the user’s                     Don’t just share a link to your blog
             experience.                                       and walk away. Interact with the       Take the time to circle, follow and
                                                               posts of others, and answer the        interact on the posts of people and
             Make sure your personal profile is                 comments you receive on yours.         brands in your niche that you
             complete and professional, and                    Google+ users are looking to           respect. You may well get the
             links directly back to your brand                 connect with like minds, share         opportunity to converse with them
             presence on Google+ as well as                    enough that they can learn from        directly!
             your blog or website.                             and about you.

copyright©2012 - 2013 108 degrees, llc. all rights reserved.


        TIPS FOR PROFESSIONALS
        If you are a consultant or provide services to your customers, Google+ offers great opportunity for you to build your
        personal brand. These are my top 3 tips for maximizing that brand presence.
SUMMARY
                                                               A QUICK LOOK INTO THE PRESENTATION

                                                                      START
                                                                      FACEBOOK & GOOGLE+


                                                                      ABOUT
                                                                      FACTS & STRATEGIES


                                                                      PROFILES
                                                                      PERSONAL IDENTITY


                                                                      BUSINESS PAGES
                                                                      PROFESSIONAL IDENTITY & STRATEGY


                                                                      FACEBOOK
                                                                      FEATURES FOR SMALL BUSINESS


                                                                      GOOGLE+
                                                                      FEATURES FOR SMALL BUSINESS


                                                                      QUESTIONS
                                                                      Q&A


copyright©2012 - 2013 108 degrees, llc. all rights reserved.
FACEBOOKFEATURES.
      TOOLS YOU CAN USE


                                                          PAGE TOOLS
       There are many tools for communicating to your
       audience, here we will touch on a few that can be
       easily utilized by small business for great impact.


                                                       PROFILE TOOLS
       Many of these tools can be utilized by your personal
       profile or brand as well as your business page, so if your
       brand is profile-oriented, you can maximize your reach.




copyright©2012 - 2013 108 degrees, llc. all rights reserved.
FACEBOOK.
      FEATURES FOR SMALL BUSINESS: APPS

                                      APPS FOR PAGES
       There are many companies that offer apps
       (applications) you can use to enhance your page


                                     CAREER BUILDING
       Apps like BranchOut and Stik help connect your
       professional presence with your personal profile


                                          MAILING LIST
       Integrate your email marketing sign up with your
       page to drive traffic into your funnel


       ENHANCE YOUR FACEBOOK PRESENCE WITH APPS
       USING APPS ON YOUR PAGE HELPS VISITORS LEARN MORE
        ABOUT YOUR SMALL BUSINESS AND STAY IN TOUCH WITH
                                YOU BEYOND THE NEWSFEED

copyright©2012 - 2013 108 degrees, llc. all rights reserved.
FACEBOOK.
      FEATURES FOR SMALL BUSINESS: GROUPS

                                          PRIVATE CONVERSATIONS
       Create an area of private conversation among
       groups of existing clients and prospects


                                         FOSTERING COMMUNITY
       Encourage customers to support each other in the
       use of your product by connecting them in a group


                                                       CONSULTING
       Provide consulting services to a select group of
       users in a private Facebook Group


                 GROUPS OFFER PRIVATE CONVERSATION
             USE OF A PRIVATE FACEBOOK GROUP ALLOWS YOUR
           BUSINESS TO CONNECT IN A MORE PERSONAL MANNER
                                     WITH YOUR CUSTOMERS

copyright©2012 - 2013 108 degrees, llc. all rights reserved.
FACEBOOK.
      FEATURES FOR SMALL BUSINESS: INTEREST LISTS

                                                 USER CONTROL
       Interests Lists allow users to create a list of pages and
       people they want to always see in their newsfeed


                                           MESSAGE DELIVERY
       By appearing in a users Interest List, you can be
       assured your messages will appear in their stream


                                                        CREDIBILITY
       Start an interest list in your niche area to allow fans to
       follow your page and others in your industry


       ONLY 15% OF POSTS BY A PAGE ARE SEEN BY FANS
         BY UTILIZING INTEREST LISTS AND ENCOURAGING YOUR
        FANS TO DO THE SAME, YOU CAN REACH MORE OF YOUR
                                          TARGETED FAN BASE

copyright©2012 - 2013 108 degrees, llc. all rights reserved.
FACEBOOK.
      FEATURES FOR SMALL BUSINESS: ADVERTISING

                                                     STANDARD ADS
       Appearing in the right column of the page, Facebook
       advertising is great for driving traffic to your page,
       highlighting a specific offer or bringing traffic directly
       to your website. You can control the budget, reach and
       targeting for these ads to ensure an effective campaign


                                                 PROMOTED POSTS

       Appearing in the main News Feed for users, Promoted
       Posts bring eyeballs to a specific post from your page
       intended to drive LIKES, traffic, comments or other           PROMOTED POSTS                 GOTO
                                                                                                  FACEBOOK
       interaction.                                                 Find out more at               VIDEO
                                                                    https://www.facebook.com/v/
                                                                    10100371014092807
                          PROMOTED POSTS ARE EFFECTIVE
           WHILE SEEN AS MORE EFFECTIVE THAN STANDARD ADS,
          PROMOTED POSTS MUST HAVE COMPELLING CONTENT TO
                         ENCOURAGE INTERACTION FROM USERS
copyright©2012 - 2013 108 degrees, llc. all rights reserved.
FACEBOOK.
      FEATURES FOR SMALL BUSINESS: INSIGHTS

                                              NUMBERS ARE SEXY!
       Insights provides data about your fans and posts...
       from demographics to which updates are the most
       popular. These numbers are not boring! This is the
       data you need to ensure your time is used wisely!


                                  LEARN & FOCUS ON ROI
       Time is the enemy of the small business owner... the
       data you learn from Insights can save you valuable
       time in developing the kind of content that your
       audience responds to best. The more regularly you
       post the more data you have to work from.

                                 ACCESS YOUR ANALYTICS
          MONITOR YOUR ANALYTICS WEEKLY TO SEE HOW YOUR
         POSTS ARE DOING, WHICH UPDATES ARE THE MOST VIRAL
         AND WHICH INSPIRE THE MOST INTERACTION WITH YOUR
                                    FANS AND THEIR FRIENDS
copyright©2012 - 2013 108 degrees, llc. all rights reserved.
SUMMARY
                                                               A QUICK LOOK INTO THE PRESENTATION

                                                                      START
                                                                      FACEBOOK & GOOGLE+


                                                                      ABOUT
                                                                      FACTS & STRATEGIES


                                                                      PROFILES
                                                                      PERSONAL IDENTITY


                                                                      BUSINESS PAGES
                                                                      PROFESSIONAL IDENTITY & STRATEGY


                                                                      FACEBOOK
                                                                      FEATURES FOR SMALL BUSINESS


                                                                      GOOGLE+
                                                                      FEATURES FOR SMALL BUSINESS


                                                                      QUESTIONS
                                                                      Q&A


copyright©2012 - 2013 108 degrees, llc. all rights reserved.
GOOGLE+ FEATURES.
      TOOLS YOU CAN USE


                                              GOOGLE+
       Google+ offers tools that are unlike what you see
       on other social sites, and are highly integrated with
       search to maximize your online visibility


                                                  SMALL BUSINESS

       Google+ tools are very useful for small business, as
       well as being intuitive and free




copyright©2012 - 2013 108 degrees, llc. all rights reserved.
GOOGLE+.
      FEATURES FOR SMALL BUSINESS: CIRCLES

                                                                                                              WHY CIRCLES?

                                                                         Circles are an efficient and logical way of
                                                                         organizing contacts, more similar to real-life
                                                                         connections and how you would disseminate
                                                                         information to those groups.


                                                                                                          KNOWLEDGE SHARING
                                                                         Since Google+ is focused on the sharing of
                                                                         information more so than the building of personal
                                                                         relationships, circles allows easy distribution and
                                                                         consumption of information based on common
       GOOGLE+ CIRCLES                                          GOTO     interest areas
                                                               YOUTUBE
       Find out more at                                         LINK
       http://youtu.be/hC_M6PzXS9g
                                                                                                       CIRCLES ARE PRIVATE
                                                                              YOUR CONTACTS DO NOT SEE YOUR CIRCLE NAMES OR
                                                                                MEMBERS, SO YOU CAN WORK WITH PRIVATE AND
                                                                                                        MEANINGFUL SORTING
copyright©2012 - 2013 108 degrees, llc. all rights reserved.
GOOGLE+.
      FEATURES FOR SMALL BUSINESS: LOCAL

                                                                                                      WHAT IS LOCAL?
                                                                         Google has partnered with Zagat to help Google
                                                                         users share info about their local businesses that
                                                                         they enjoy. Just as users share rating information
                                                                         on other sites, now they will share that data via
                                                                         Google.


                                                                                                    WHY PARTICIPATE?
                                                                         Mobile is becoming more and more essential to
                                                                         local marketing, and Google Local is a part of that.
                                                                         Local small business can create a strategy using
                                                                         Google Places, Google Local and Google Offers to
       GOOGLE+ LOCAL                                            GOTO     help drive local traffic to the business.
                                                               YOUTUBE
       Find out more at                                         LINK
       http://youtu.be/ylZg43Meick



copyright©2012 - 2013 108 degrees, llc. all rights reserved.
GOOGLE+.
      FEATURES FOR SMALL BUSINESS: HANGOUTS

                                                                                                   WHAT ARE HANGOUTS?
                                                                         Hangouts are the break-out feature of Google+
                                                                         that enable you to have a public or private online
                                                                         meeting with up to 10 participants at no cost.
                                                                         Public hangouts can be broadcast and saved on
                                                                         YouTube for rebroadcast.


                                                                                              HOW CAN YOU USE THEM?

                                                                         Hangouts give small business the opportunity to
                                                                         hold meetings, demonstrate products, record
                                                                         webinars, offer consulting hours, conduct
                                                                         interviews, hold classes and much much more.
       GOOGLE+ HANGOUTS                                         GOTO
                                                               YOUTUBE
       Find out more at
                                                                LINK
       http://youtu.be/3pmSWh2BQco                                                 SEE AN EXAMPLE OF HANGOUTS ON AIR
                                                                                         108 DEGREES HANGOUT ON AIR ABOUT
                                                                                           SMALL BUSINESS ONLINE MARKETING
                                                                                             HTTP://YOUTU.BE/ZYFY3J-W4FO
copyright©2012 - 2013 108 degrees, llc. all rights reserved.
GOOGLE+.
      FEATURES FOR SMALL BUSINESS: HANGOUTS




                                              HANGOUT TIME.


copyright©2012 - 2013 108 degrees, llc. all rights reserved.
Q &A
      QUESTION TIME.
             PLEASE, DON’T BE AFRAID!




copyright©2012 - 2013 108 degrees, llc. all rights reserved.
NEEDMORE?
      OTHER SOCIAL MEDIA CLASSES




                            I HAVE A FACEBOOK PAGE, NOW WHAT?
                                         A STRATEGY WEBINAR FOR SMALL BUSINESS

Live webinar with recorded playback
Tuesday February 19, 2013

copyright©2012 - 2013 108 degrees, llc. all rights reserved.
NEEDMORE?
      OTHER SOCIAL MEDIA CLASSES




                                   GOOGLE+ FOR THE SMALL BUSINESS
                                                      STRATEGY AND FEATURE TOUR

Live webinar with recorded playback
Wednesday February 20, 2013

copyright©2012 - 2013 108 degrees, llc. all rights reserved.
NEEDMORE?
      OTHER MARKETING SERVICES


                                                  PRIVATE CONSULTS                            PROFILE CUSTOMIZATION
       One-on-one consults including evaluation,                     Professional review, editing and/or creation of
       recommendations and tutorials for social media                your online profiles and business pages


                                        SOCIAL MEDIA SERVICES                                         WEBSITE DESIGN
       Partial and full profile and campaign                          Professional design & development of business
       management, including strategy and execution                  websites, including ecommerce & web applications


                                                       CONSULTING                                           TRAINING
       Evaluation of and assistance with online marketing            On site & remote training for social media for
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Facebook & Google+: Essentials for Small Business

  • 1. Facebook & Google+ Essentials for Small Business GREATER DERRY LONDONDERRY Chamber of Commerce copyright©2012 - 2013 108 degrees, llc. all rights reserved.
  • 2. YOURQUESTIONS. SMALL BUSINESS QUESTIONS ANSWERED SMALL BUSINESS Reached out to 3,000+ small business owners, managers and directors about their questions INDUSTRY EXPERTS Consulted with industry experts and leaders in the social media space about their most sought-after topics THIS PRESENTATION IS NOT A PRIMER WE WILL DISCUSS STRATEGIES AND TOOLS FOR SMALL BUSINESS copyright©2012 - 2013 108 degrees, llc. all rights reserved.
  • 3. SUMMARY A QUICK LOOK INTO THE PRESENTATION START INTRODUCTION ABOUT THE NETWORKS FACTS & STRATEGIES PROFILES PERSONAL IDENTITY BUSINESS PAGES PROFESSIONAL IDENTITY & STRATEGY FACEBOOK FEATURES FOR SMALL BUSINESS GOOGLE+ FEATURES FOR SMALL BUSINESS QUESTIONS Q&A copyright©2012 - 2013 108 degrees, llc. all rights reserved.
  • 4. THE NETWORKS. WHAT YOU’RE DEALING WITH SOCIAL GRAPH The social graph is a term coined by Mark Zuckerberg of Facebook, which originally referred to the social network of relationships between users of the social networking service provided KNOWLEDGE by Facebook. It has been GRAPH described as "the global mapping of Launched February 2004 Launched June 2011 A knowledge base used by Google to 1 Billion Users as of October 2012* enhance its search engine's search 400 Million Users as of Sept. 2012* results with semantic-search information Perceived as a “Social Network” Perceived as “Information Network” gathered from a wide variety of Personal Connections = sources. It provides structured and Information shared with Circles detailed information about Information Sharing and/or publicly with Search the topic in addition copyright©2012 - 2013 108 degrees, llc. all rights reserved.
  • 5. APPLICATION. FOR SMALL BUSINESS FACEBOOK GOOGLE+ RETAIL SERVICE Build on personal connections Utilize network features, tools, CONSULTING and leverage human contacts to search engines and industry increase visibility and reach. experts to extend visibility and reach NON PROFIT GREEN ONLINE B2B copyright©2012 - 2013 108 degrees, llc. all rights reserved.
  • 6. FACEBOOK. BUILD A SOLID SOCIAL MARKETING STRATEGY Build on your personal connections to PERSONAL foster and grow business opportunities + = Your goal is to network, and build your relationships with customers and prospects Create accessibility to customers and BUSINESS prospects Provide customer service and build relationships copyright©2012 - 2013 108 degrees, llc. all rights reserved.
  • 7. GOOGLE+. BUILD A SOLID SOCIAL MARKETING STRATEGY Connect with peers, colleagues and industry leaders to further PERSONAL knowledge and/or gain recognition for your expertise + = Your goal is to showcase expertise and build recognition in your niche Support SEO efforts for your personal identity, blog BUSINESS and/or website by providing/sharing relevant content and links copyright©2012 - 2013 108 degrees, llc. all rights reserved.
  • 8. SUMMARY A QUICK LOOK INTO THE PRESENTATION START FACEBOOK & GOOGLE+ ABOUT FACTS & STRATEGIES PROFILES PERSONAL IDENTITY BUSINESS PAGES PROFESSIONAL IDENTITY & STRATEGY FACEBOOK FEATURES FOR SMALL BUSINESS GOOGLE+ FEATURES FOR SMALL BUSINESS QUESTIONS Q&A copyright©2012 - 2013 108 degrees, llc. all rights reserved.
  • 9. PERSONALPROFILES. SETTING UP YOUR GOOGLE+ PROFILE SET UP YOUR PROFILE GOOGLE+ GOTO YOUTUBE Find out more at LINK http://www.google.com/+/learnmore/profile/ copyright©2012 - 2013 108 degrees, llc. all rights reserved.
  • 10. PERSONALPROFILES. AN IMPORTANT PART OF THE SMALL BUSINESS STRATEGY Genuine Visibility Relationship Foundation Connections Your Personal Profile on Your Personal Profile Developing genuine The Personal Profile is the both networks is the allows you to cultivate connections with foundation upon which initial identification with relationships. Just as with colleagues, peers, clients your connection to the the network and its in-person networking, it is and prospects boosts network is built. Even if you members. It is how you these relationships that your online reputation use it only for business, a gain visibility for yourself foster business growth, and that of your business personal presence initiates and your business. not the push for the sale. presence on the network. your interactions. copyright©2012 - 2013 108 degrees, llc. all rights reserved.
  • 11. PERSONALPROFILES. STRATEGY IDEAS FOR THE SMALL BUSINESS FACEBOOK IDEA GOOGLE+ TIP Build online relationships with real-life contacts: Create a recognized identity that ties in to the SEO friends, neighbors, co-workers, peers efforts of your website or blog FACEBOOK TIP GOOGLE+ IDEA Create regular, ongoing dialogue with friends, family Build online relationships with local, national and and connections to establish your online presence global contacts within your industry and niche FACEBOOK IDEA GOOGLE+ IDEA Humanize yourself to acquaintances, start Establish credibility in your niche by posting and conversations with new friends, friends of friends sharing relevant content regularly FACEBOOK TIP GOOGLE+ TIP Never SELL your business with your personal profile, Participate regularly by commenting and adding create awareness of what you do, do not try to sell value to the posts of others in your circles PERSONAL PRESENCE FEEDS BUSINESS GROWTH TAKING THESE STEPS WITH YOUR PERSONAL PROFILE WILL ADD VALUE TO YOUR BUSINESS PRESENCE ON THE NETWORK copyright©2012 - 2013 108 degrees, llc. all rights reserved.
  • 12. SUMMARY A QUICK LOOK INTO THE PRESENTATION START FACEBOOK & GOOGLE+ ABOUT FACTS & STRATEGIES PROFILES PERSONAL IDENTITY BUSINESS PAGES PROFESSIONAL IDENTITY & STRATEGY FACEBOOK FEATURES FOR SMALL BUSINESS GOOGLE+ FEATURES FOR SMALL BUSINESS QUESTIONS Q&A copyright©2012 - 2013 108 degrees, llc. all rights reserved.
  • 13. BRANDPAGES. PRESENTING YOUR BRAND ONLINE CREATE YOUR BRAND PAGE FACEBOOK GOTO Find out more at FACEBOOK http://www.facebook.com/business video copyright©2012 - 2013 108 degrees, llc. all rights reserved.
  • 14. BRANDPAGES. YOUR BUSINESS IDENTITY ONLINE CREATE IDENTITY Create an online identity specific to your business or career within the network, separate from personal CONNECT ONLINE Communicate, educate, connect and promote as your business or professional self to customers and prospects DRIVE TRAFFIC Direct interest and traffic to your website, blog or squeeze page for targeted interaction copyright©2012 - 2013 108 degrees, llc. all rights reserved.
  • 15. BRANDPAGES. FIRST STEPS TO A SUCCESSFUL PAGE CREATE A PROFESSIONAL USE PROPER PROVIDE FULL AND LOOKING PAGE BRANDING & IDENTIFICATION COMPLETE INFORMATION CREATE AN EDITORIAL INVITE EXISTING DETERMINE AN CALENDAR TO MEET CLIENTS, FRIENDS & EFFECTIVE PAGE STRATEGY PAGE GOALS CONNECTIONS copyright©2012 - 2013 108 degrees, llc. all rights reserved.
  • 16. copyright©2012 - 2013 108 degrees, llc. all rights reserved. CREATE A PROFESSIONAL LOOKING PAGE Use professional quality images of your products whenever possible, and ensure that spelling, grammar are correct and always use an appropriate professional tone with your audience. GOBACK
  • 17. copyright©2012 - 2013 108 degrees, llc. all rights reserved. USE PROPER BRANDING & IDENTIFICATION Make sure your customers and prospects know that the page belongs to your business. If you have a common business name used in other states, use geographic identifiers as well as your logo. GOBACK
  • 18. copyright©2012 - 2013 108 degrees, llc. all rights reserved. PROVIDE FULL & COMPLETE INFORMATION Complete every available field in your business page profile, including location information, operating hours and links to your website, blog or other online identities GOBACK
  • 19. copyright©2012 - 2013 108 degrees, llc. all rights reserved. DETERMINE AN EFFECTIVE PAGE STRATEGY What is the purpose for your page? Education? Entertainment? Customer service? Create a strategy for connecting with your customers and prospects and use the page to deliver that message regularly. GOBACK
  • 20. copyright©2012 - 2013 108 degrees, llc. all rights reserved. CREATE AN EDITORIAL CALENDAR Haphazard posting creates an inconsistent feel with your audience and makes it difficult to stay on track with page goals. Create an editorial calendar and schedule your content to ensure that your communication has the most impact with your fans and followers. GOBACK
  • 21. copyright©2012 - 2013 108 degrees, llc. all rights reserved. INVITE EXITING CLIENTS, FRIENDS & CONNECTIONS Social networking is very similar to in-person networking... you start with who you know. As a small business owner, your business was built on the initial connections you had in your community and/or industry, so start there and invite those contacts to keep up with you via your brand page
  • 22. BRANDPAGES. CREATE ENGAGING CONTENT WHAT IS ENGAGING? Engaging content or “stickiness” is determined by I define enchantment as the process of your audience and what they find appealing delighting people with a product, service, organization or idea. The outcome of EXAMPLES enchantment is voluntary and long-lasting Pertinent Industry Information; Product Discounts; Tips & Tricks; Entertainment via photos, video or text; Advice & support that is mutually beneficial. Answers; Customer Service... it’s about creating dialogue Guy Kawasaki + THERE IS NO ONE ANSWER FOR EVERYONE: YOU MUST TEST YOUR CONTENT Author of Enchantment TO FIND OUT WHAT IS ENGAGING copyright©2012 - 2013 108 degrees, llc. all rights reserved.
  • 23. BRANDPAGES. MAXIMIZING YOUR PAGE CONTENT + PURPOSE + RELATIONSHIP + CONVERSATION Create Always It’s not compelling remember the Focus on about selling! content that goals and dialogue, not It’s about your audience purpose for promotion building enjoys the page REMEMBER END GOALS TRAFFIC & INTERACTION Build a relationship with your audience that will eventually lead them to your website, blog, landing or squeeze page to take them to the next step in your marketing funnel. copyright©2012 - 2013 108 degrees, llc. all rights reserved.
  • 24. FACEBOOKSTRATEGIES. STRATEGIC TIPS FOR SMALL BUSINESS OWNERS ADD YOUR BLOG EXAMINE INSIGHTS BUILD AUDIENCE DRIVE LIKES CREATE INTERACTION THINK TARGETING copyright©2012 - 2013 108 degrees, llc. all rights reserved.
  • 25. copyright©2012 - 2013 108 degrees, llc. all rights reserved. ADD YOUR BLOG Use an application like RSS Graffiti, Networked Blogs, Involver’s RSS Feed or the URL link from the page to drive traffic from your Facebook page to your blog. GOBACK
  • 26. copyright©2012 - 2013 108 degrees, llc. all rights reserved. EXAMINE INSIGHTS One of the most powerful aspects of Facebook Pages is the ability to monitor your traffic and understand what type of content your visitors like and prefer. GOBACK
  • 27. copyright©2012 - 2013 108 degrees, llc. all rights reserved. BUILD AUDIENCE Add a LIKE box or the Facebook Feed to your website or blog to help drive traffic between the two sites and build your audience for both. Find the instructions you need to get started at http://developers.facebook.com GOBACK
  • 28. copyright©2012 - 2013 108 degrees, llc. all rights reserved. DRIVE LIKES & TRAFFIC Looking for virality to grow your page? Try using a contest, promotion or giveaway to encourage your fans to share your page. Also consider the value of ADVERTISING your page if your budget allows. GOBACK
  • 29. copyright©2012 - 2013 108 degrees, llc. all rights reserved. CREATE INTERACTION Typically only 15% of your audience will see a single post from your page, so consider posting frequently to make sure you are reaching more of your fan base. Post often with creative, interesting content that drives conversation. GOBACK
  • 30. copyright©2012 - 2013 108 degrees, llc. all rights reserved. THINK ABOUT TARGETING More fans are not necessarily better. While quantity is important to visibility (500-1,000 seems to be a magic number in terms of Edgerank), having fans that won’t respond, interact or share your content isn’t a beneficial strategy. Target fans that will be advocates of your brand and will spread the word.
  • 31. GOOGLE+STRATEGIES. STRATEGIC TIPS FOR SMALL BUSINESS OWNERS #1 BENEFIT: SEARCH USE CIRCLES INTEGRATE +1 GROW WITH GOOGLE+ LINK TO SITES TIPS FOR PROFESSIONALS copyright©2012 - 2013 108 degrees, llc. all rights reserved.
  • 32. copyright©2012 - 2013 108 degrees, llc. all rights reserved. #1 BENEFIT: SEARCH The more you interact on Google+ the more information Google will have about your business, your profile, your niche and your keywords. Information that is publicly posted will be indexed by Google to contribute to search results, but you must participate regularly for that information to be considered recent and relevant. GOBACK
  • 33. copyright©2012 - 2013 108 degrees, llc. all rights reserved. USE CIRCLES Just as your profile can CIRCLE other users, your page can CIRCLE users that have circled the page. Your page can also circle other pages... all of this builds more two-way connections for information sharing. Instead of an Edgerank-style formula controlling information flow, the user determines what is seen in their feed. GOBACK
  • 34. copyright©2012 - 2013 108 degrees, llc. all rights reserved. INTEGRATE +1 BUTTON Use the +1 button to integrate your site with Google. This helps Google to collect data about your site, the information you provide, its relevance to other Google+ users and keyword information. All of this contributes to better SEO for your site. GOBACK
  • 35. Denis Labelle, Chris Lang Read Guy & Yifat Cohen Kawasaki’s “What are some great people to the Plus!” for great ideas circle if you want to learn and information about more about growing with getting started on Google+ Google+ and maximizing and optimizing your your brand impact interactions on the network copyright©2012 - 2013 108 degrees, llc. all rights reserved. GROW WITH GOOGLE+ To grow with Google+ you need to remember that it is about INFORMATION SHARING first. Perfecting your profile/page, sharing original and curated content, being helpful in answering and asking questions and giving credit/mentions are all ways that you can gain visibility in the network and build beneficial relationships. GOBACK
  • 36. copyright©2012 - 2013 108 degrees, llc. all rights reserved. LINK TO SITES Remembering that the #1 benefit to Google+ is SEO, it is vital that you link your brand page to your blog, website or other online identities to help Google make the connection to your brand page and your niche. If you blog, also be sure to cross-link your personal identity to your blog to take advantage of Author Rank. GOBACK
  • 37. PROFILE SHARING INTERACT Your personal profile is part of Share regularly, often and Interact with industry leaders. your Google+ brand experience. generously. Unlike other social media sites, While you may have a business Google+ is built on the foundation Google+ is still a relatively small page, if your identity is directly of knowledge and information community, which makes it easy to linked to your brand, expect that sharing. find and communicate directly with your profile will be viewed and industry leaders. circled as part of the user’s Don’t just share a link to your blog experience. and walk away. Interact with the Take the time to circle, follow and posts of others, and answer the interact on the posts of people and Make sure your personal profile is comments you receive on yours. brands in your niche that you complete and professional, and Google+ users are looking to respect. You may well get the links directly back to your brand connect with like minds, share opportunity to converse with them presence on Google+ as well as enough that they can learn from directly! your blog or website. and about you. copyright©2012 - 2013 108 degrees, llc. all rights reserved. TIPS FOR PROFESSIONALS If you are a consultant or provide services to your customers, Google+ offers great opportunity for you to build your personal brand. These are my top 3 tips for maximizing that brand presence.
  • 38. SUMMARY A QUICK LOOK INTO THE PRESENTATION START FACEBOOK & GOOGLE+ ABOUT FACTS & STRATEGIES PROFILES PERSONAL IDENTITY BUSINESS PAGES PROFESSIONAL IDENTITY & STRATEGY FACEBOOK FEATURES FOR SMALL BUSINESS GOOGLE+ FEATURES FOR SMALL BUSINESS QUESTIONS Q&A copyright©2012 - 2013 108 degrees, llc. all rights reserved.
  • 39. FACEBOOKFEATURES. TOOLS YOU CAN USE PAGE TOOLS There are many tools for communicating to your audience, here we will touch on a few that can be easily utilized by small business for great impact. PROFILE TOOLS Many of these tools can be utilized by your personal profile or brand as well as your business page, so if your brand is profile-oriented, you can maximize your reach. copyright©2012 - 2013 108 degrees, llc. all rights reserved.
  • 40. FACEBOOK. FEATURES FOR SMALL BUSINESS: APPS APPS FOR PAGES There are many companies that offer apps (applications) you can use to enhance your page CAREER BUILDING Apps like BranchOut and Stik help connect your professional presence with your personal profile MAILING LIST Integrate your email marketing sign up with your page to drive traffic into your funnel ENHANCE YOUR FACEBOOK PRESENCE WITH APPS USING APPS ON YOUR PAGE HELPS VISITORS LEARN MORE ABOUT YOUR SMALL BUSINESS AND STAY IN TOUCH WITH YOU BEYOND THE NEWSFEED copyright©2012 - 2013 108 degrees, llc. all rights reserved.
  • 41. FACEBOOK. FEATURES FOR SMALL BUSINESS: GROUPS PRIVATE CONVERSATIONS Create an area of private conversation among groups of existing clients and prospects FOSTERING COMMUNITY Encourage customers to support each other in the use of your product by connecting them in a group CONSULTING Provide consulting services to a select group of users in a private Facebook Group GROUPS OFFER PRIVATE CONVERSATION USE OF A PRIVATE FACEBOOK GROUP ALLOWS YOUR BUSINESS TO CONNECT IN A MORE PERSONAL MANNER WITH YOUR CUSTOMERS copyright©2012 - 2013 108 degrees, llc. all rights reserved.
  • 42. FACEBOOK. FEATURES FOR SMALL BUSINESS: INTEREST LISTS USER CONTROL Interests Lists allow users to create a list of pages and people they want to always see in their newsfeed MESSAGE DELIVERY By appearing in a users Interest List, you can be assured your messages will appear in their stream CREDIBILITY Start an interest list in your niche area to allow fans to follow your page and others in your industry ONLY 15% OF POSTS BY A PAGE ARE SEEN BY FANS BY UTILIZING INTEREST LISTS AND ENCOURAGING YOUR FANS TO DO THE SAME, YOU CAN REACH MORE OF YOUR TARGETED FAN BASE copyright©2012 - 2013 108 degrees, llc. all rights reserved.
  • 43. FACEBOOK. FEATURES FOR SMALL BUSINESS: ADVERTISING STANDARD ADS Appearing in the right column of the page, Facebook advertising is great for driving traffic to your page, highlighting a specific offer or bringing traffic directly to your website. You can control the budget, reach and targeting for these ads to ensure an effective campaign PROMOTED POSTS Appearing in the main News Feed for users, Promoted Posts bring eyeballs to a specific post from your page intended to drive LIKES, traffic, comments or other PROMOTED POSTS GOTO FACEBOOK interaction. Find out more at VIDEO https://www.facebook.com/v/ 10100371014092807 PROMOTED POSTS ARE EFFECTIVE WHILE SEEN AS MORE EFFECTIVE THAN STANDARD ADS, PROMOTED POSTS MUST HAVE COMPELLING CONTENT TO ENCOURAGE INTERACTION FROM USERS copyright©2012 - 2013 108 degrees, llc. all rights reserved.
  • 44. FACEBOOK. FEATURES FOR SMALL BUSINESS: INSIGHTS NUMBERS ARE SEXY! Insights provides data about your fans and posts... from demographics to which updates are the most popular. These numbers are not boring! This is the data you need to ensure your time is used wisely! LEARN & FOCUS ON ROI Time is the enemy of the small business owner... the data you learn from Insights can save you valuable time in developing the kind of content that your audience responds to best. The more regularly you post the more data you have to work from. ACCESS YOUR ANALYTICS MONITOR YOUR ANALYTICS WEEKLY TO SEE HOW YOUR POSTS ARE DOING, WHICH UPDATES ARE THE MOST VIRAL AND WHICH INSPIRE THE MOST INTERACTION WITH YOUR FANS AND THEIR FRIENDS copyright©2012 - 2013 108 degrees, llc. all rights reserved.
  • 45. SUMMARY A QUICK LOOK INTO THE PRESENTATION START FACEBOOK & GOOGLE+ ABOUT FACTS & STRATEGIES PROFILES PERSONAL IDENTITY BUSINESS PAGES PROFESSIONAL IDENTITY & STRATEGY FACEBOOK FEATURES FOR SMALL BUSINESS GOOGLE+ FEATURES FOR SMALL BUSINESS QUESTIONS Q&A copyright©2012 - 2013 108 degrees, llc. all rights reserved.
  • 46. GOOGLE+ FEATURES. TOOLS YOU CAN USE GOOGLE+ Google+ offers tools that are unlike what you see on other social sites, and are highly integrated with search to maximize your online visibility SMALL BUSINESS Google+ tools are very useful for small business, as well as being intuitive and free copyright©2012 - 2013 108 degrees, llc. all rights reserved.
  • 47. GOOGLE+. FEATURES FOR SMALL BUSINESS: CIRCLES WHY CIRCLES? Circles are an efficient and logical way of organizing contacts, more similar to real-life connections and how you would disseminate information to those groups. KNOWLEDGE SHARING Since Google+ is focused on the sharing of information more so than the building of personal relationships, circles allows easy distribution and consumption of information based on common GOOGLE+ CIRCLES GOTO interest areas YOUTUBE Find out more at LINK http://youtu.be/hC_M6PzXS9g CIRCLES ARE PRIVATE YOUR CONTACTS DO NOT SEE YOUR CIRCLE NAMES OR MEMBERS, SO YOU CAN WORK WITH PRIVATE AND MEANINGFUL SORTING copyright©2012 - 2013 108 degrees, llc. all rights reserved.
  • 48. GOOGLE+. FEATURES FOR SMALL BUSINESS: LOCAL WHAT IS LOCAL? Google has partnered with Zagat to help Google users share info about their local businesses that they enjoy. Just as users share rating information on other sites, now they will share that data via Google. WHY PARTICIPATE? Mobile is becoming more and more essential to local marketing, and Google Local is a part of that. Local small business can create a strategy using Google Places, Google Local and Google Offers to GOOGLE+ LOCAL GOTO help drive local traffic to the business. YOUTUBE Find out more at LINK http://youtu.be/ylZg43Meick copyright©2012 - 2013 108 degrees, llc. all rights reserved.
  • 49. GOOGLE+. FEATURES FOR SMALL BUSINESS: HANGOUTS WHAT ARE HANGOUTS? Hangouts are the break-out feature of Google+ that enable you to have a public or private online meeting with up to 10 participants at no cost. Public hangouts can be broadcast and saved on YouTube for rebroadcast. HOW CAN YOU USE THEM? Hangouts give small business the opportunity to hold meetings, demonstrate products, record webinars, offer consulting hours, conduct interviews, hold classes and much much more. GOOGLE+ HANGOUTS GOTO YOUTUBE Find out more at LINK http://youtu.be/3pmSWh2BQco SEE AN EXAMPLE OF HANGOUTS ON AIR 108 DEGREES HANGOUT ON AIR ABOUT SMALL BUSINESS ONLINE MARKETING HTTP://YOUTU.BE/ZYFY3J-W4FO copyright©2012 - 2013 108 degrees, llc. all rights reserved.
  • 50. GOOGLE+. FEATURES FOR SMALL BUSINESS: HANGOUTS HANGOUT TIME. copyright©2012 - 2013 108 degrees, llc. all rights reserved.
  • 51. Q &A QUESTION TIME. PLEASE, DON’T BE AFRAID! copyright©2012 - 2013 108 degrees, llc. all rights reserved.
  • 52. NEEDMORE? OTHER SOCIAL MEDIA CLASSES I HAVE A FACEBOOK PAGE, NOW WHAT? A STRATEGY WEBINAR FOR SMALL BUSINESS Live webinar with recorded playback Tuesday February 19, 2013 copyright©2012 - 2013 108 degrees, llc. all rights reserved.
  • 53. NEEDMORE? OTHER SOCIAL MEDIA CLASSES GOOGLE+ FOR THE SMALL BUSINESS STRATEGY AND FEATURE TOUR Live webinar with recorded playback Wednesday February 20, 2013 copyright©2012 - 2013 108 degrees, llc. all rights reserved.
  • 54. NEEDMORE? OTHER MARKETING SERVICES PRIVATE CONSULTS PROFILE CUSTOMIZATION One-on-one consults including evaluation, Professional review, editing and/or creation of recommendations and tutorials for social media your online profiles and business pages SOCIAL MEDIA SERVICES WEBSITE DESIGN Partial and full profile and campaign Professional design & development of business management, including strategy and execution websites, including ecommerce & web applications CONSULTING TRAINING Evaluation of and assistance with online marketing On site & remote training for social media for programs, strategies, budgeting and plans marketing & sales teams, executives and businesses Reach out to us at www.108degrees.com copyright©2012 - 2013 108 degrees, llc. all rights reserved.
  • 55. CONTACT US. SOCIAL MEDIA & ONLINE MARKETING SERVICES BY TELEPHONE ON FACEBOOK tel 603.661.4087 www.facebook.com/108degrees BY EMAIL ON GOOGLE+ www.gplus.to/108degrees (108 degrees, llc) info@108degrees.com www.gplus.to/webdiva (MaryAnn Pfeiffer) ONLINE ON LINKEDIN www.108degrees.com www.linkedin.com/in/maryannpfeiffer REACH OUT TO US ALSO ON TWITTER YOUTUBE SLIDESHARE SKYPE copyright©2012 - 2013 108 degrees, llc. all rights reserved.