SEO Training November 5, 2010

1. SEO
Trainings
November 3-17

2. Agenda
Monday Tuesday Wednesday Thursday Friday Saturda
y
Sunday
1 Nov 2 Nov 3 Nov
1. SEO Basics: How it
works
Trainer: Ludwig & Shushan
4 Nov 5 Nov
4.Creating SEO-friendly Sites
Trainer: Ludwig
5.Creating Appealing Content
Trainer: Ludwig
6 Nov 7 Nov
8 Nov
2.Keyword Strategy
Trainer: Shushan
3.Competitor Analysis
Trainer: Shushan
9 Nov 10 Nov
6.Getting Offsite:
Linkbuilding Strategies
Trainer: Ludwig and
Shushan
11 Nov 12 Nov
7.Analyzing Results
Trainer: Shushan
13 Nov 14 Nov
15 Nov
8.SEO for International
Markets
Trainer: Ludwig
9. Search Marketing
Trainer: Shushan
16 Nov 17 Nov
10. Internet Marketing
and Viral Marketing. Social
Media
Trainer: Shushan
18 Nov 19 Nov 20 Nov

3. Search Engine
Optimization
Website Development and Content
Trainers: Ludwig

4. Websites are coded with XHTML and CSS, the
code should be W3C complaint
•http://validator.w3.org/
•http://jigsaw.w3.org/css-validator/
Clean Code

5. Clean Code
The cleaner the
website code is,
the easier
Search Engines
Read it

6. METAs
 Title
 Keywords
 Description

7. SEs and METAs

8. URLs
 Keywords in URL
 Canonical URLs
 Closer to the root

9. Redirects and
Error Pages
 301 and 302
redirects
(permanent
and
temporary)
 Error pages

10. Secure Server
problems
 Server availability
 Website speed
 SSL Certification

11. Page Speed
Optimization
 Page Speed, an open source Firefox/Firebug
add-on that evaluates the performance of
web pages and gives suggestions for
improvement.
 YSlow, a free tool from Yahoo! that suggests
ways to improve website speed.
 WebPagetest shows a waterfall view of your
pages’ load performance plus an optimization
checklist.
 In Webmaster Tools, Labs > Site
Performance shows the speed of your
website as experienced by users around the
world as in the chart below. We’ve also
blogged about site performance.”

12. Flash SEO
 Build Independent HTML
pages
 SWFObject
 Restrict the over usage of
Flash
 Creation of alternate
HTML content
 Discoverability of Links

13. JavaScript
 It makes your HTML
page load faster
 You can instruct the
robots of search
engines NOT to read
the .js files.
 The indexing of the
pages becomes faster

14. Sitemaps
 HTML Sitemap
 XML Sitemap
 Changefreq Tag
 Priority Tag
 Lastmod Tag

15. Robots.txt

16. RSS Feeds
 Ensure the RSS feed you use has
automatic notification to RSS search
engines and news aggregation sites of
updates to the feeds
 Create a linking strategy to and from your
feed content.
 Submit the feeds to top RSS search
engines and news aggregator directories
 Choose a system that has social media
features such as tagging and bookmarking,
like 'add to del.icio.us' buttons
 Set up monthly reporting on search engine
visibility and feed usage
Really Simple
Syndication

17. Research Tools
 https://adwords.google.com/select/KeywordTo
 http://tools.seobook.com/general/keyword/
 http://www.copyblogger.com/keyword-
research-tools/

18. Be Specific

19. Headlines
Headlines are important for search
engins
Breadcrumbs

20. Content
 Content length
 Keyword frequency and density
 Bookmarks and Sharing
 Linking out
 Copyscape (www.copyscape.com)

21. Image
Optimization
 ALT and Title Tags
 Image Filenames
 Surrounding Texts
 Images Folder
 Image Type
 Flickr, Picasa

22. Video
Optimization
 Creation of relevant and Informative
Videos
 Optimising Video Content and Thumbnails
 Optimising the Title, keywords and
Description of the Video
 Ratings, Comments and Reviews
 Duration of the Video

23. Video
Optimization
 Assigning proper Category/Tags
 Sitemaps
 Optimised URLs
 Surrounding Text
 Promotion of Videos

24. Task and Report
 Please review the followings websites:
 www.seo.am
 www.smartbuy.am
 www.shangrila.am
 www.ababycare.com
 www.bsc.am
 www.e-works.am