38. STORY
The person who always poked holes in
UX research
The hostile stakeholder that wouldn’t
cooperate
The director that kept kicking me out
The best time to collaborate with
stakeholders
The only person who cared left
Coloring the experience for stakeholders
But I don’t wanna write a report
Pivot to EOL
LESSON LEARNED
Develop empathy toward
stakeholders
Some people don’t get it but changes
happen
Fight or flee based on maturity levels
It’s always a good time to collaborate
with stakeholders
Listen and plant seeds
Invite the skeptical to watch
Use alternative ways to report results
Learn the Lean Startup terminology
42. “Researchers are toxic, research is essential”
-Steve Blank
“If you want a seat at the table, you need to
know when dinner is served”
- Klaus Kaasgaard
“UX people need to research the UX of people
who need UX”
- Seth Godin
www.itsourresear.ch