Jonathan Kahn: Using content strategy to save your organization (Webdagene 2013)
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Jonathan Kahn: Using content strategy to save your organization (Webdagene 2013)
- 1. JonathanKahn @lucidplot Webdagene 10September2013,Oslo CHANGE YOUR ORGANISATION USING CONTENT STRATEGY TO JONATHANKAHN
- 3. 1.THE CS STORY HAS BROUGHT US SO FAR THAT WE CAN SEE PAST IT. 2.LET’S TELL STORIES ABOUT DIGITAL TRANSFORMATION. 3.DARE TO BE VULNERABLE, TO LISTEN, AND TO LEAD CULTURAL CHANGE. TODAY I’M GIVING YOU A NEW STORY
- 4. 1.THE CS STORY HAS BROUGHT US SO FAR THAT WE CAN SEE PAST IT. 2.LET’S TELL STORIES ABOUT DIGITAL TRANSFORMATION. 3.DARE TO BE VULNERABLE, TO LISTEN, AND TO LEAD CULTURAL CHANGE. TODAY I’M GIVING YOU A NEW STORY
- 13. “Evenifyoucan’tcreateanentirelynew businessunitforcontentstrategy,youcan designatepeopletohavecontentstrategy aspartoftheirjobdescriptions.Andgive thosepeoplelatitudetobeenvoystoother businessunits.Contentstrategy ambassadors,ifyouwill.Thatwillhelp youensureallofthebusinessunits understandeachotherand collaborate.Really,itcanhappen.” —ContentStrategyfortheWeb,2nd edition,2012 “A HOME BASE THAT FACILITATES CROSS-TEAM COLLABORATION [ABOUT] CONTENT” KRISTINA HALVORSON & MELISSA RACH
- 15. CREATE ONCE, PUBLISH EVERYWHERE
- 21. 1.THE CS STORY HAS BROUGHT US SO FAR THAT WE CAN SEE PAST IT. 2.LET’S TELL STORIES ABOUT DIGITAL TRANSFORMATION. 3.DARE TO BE VULNERABLE, TO LISTEN, AND TO LEAD CULTURAL CHANGE. TODAY I’M GIVING YOU A NEW STORY
- 22. 1.THE CS STORY HAS BROUGHT US SO FAR THAT WE CAN SEE PAST IT. 2.LET’S TELL STORIES ABOUT DIGITAL TRANSFORMATION. 3.DARE TO BE VULNERABLE, TO LISTEN, AND TO LEAD CULTURAL CHANGE. TODAY I’M GIVING YOU A NEW STORY
- 37. WHAT DOES STARTUP CULTURE LOOK LIKE?
- 39. 1.THE CS STORY HAS BROUGHT US SO FAR THAT WE CAN SEE PAST IT. 2.LET’S TELL STORIES ABOUT DIGITAL TRANSFORMATION. 3.DARE TO BE VULNERABLE, TO LISTEN, AND TO LEAD CULTURAL CHANGE. TODAY I’M GIVING YOU A NEW STORY
- 40. 1.THE CS STORY HAS BROUGHT US SO FAR THAT WE CAN SEE PAST IT. 2.LET’S TELL STORIES ABOUT DIGITAL TRANSFORMATION. 3.DARE TO BE VULNERABLE, TO LISTEN, AND TO LEAD CULTURAL CHANGE. TODAY I’M GIVING YOU A NEW STORY
- 42. 1.SERVICE DESIGN 2.AGILE 3.CROSS-FUNCTIONAL TEAMS 4.THE LEAN STARTUP PhotobyJonathanKahn
- 43. 1.SERVICE DESIGN 2.AGILE 3.CROSS-FUNCTIONAL TEAMS 4.THE LEAN STARTUP PhotobyJonathanKahn
- 45. 1.SERVICE DESIGN 2.AGILE 3.CROSS-FUNCTIONAL TEAMS 4.THE LEAN STARTUP PhotobyJonathanKahn
- 46. 1.SERVICE DESIGN 2.AGILE 3.CROSS-FUNCTIONAL TEAMS 4.THE LEAN STARTUP PhotobyJonathanKahn
- 48. 1.SERVICE DESIGN 2.AGILE 3.CROSS-FUNCTIONAL TEAMS 4.THE LEAN STARTUP PhotobyJonathanKahn
- 49. 1.SERVICE DESIGN 2.AGILE 3.CROSS-FUNCTIONAL TEAMS 4.THE LEAN STARTUP PhotobyJonathanKahn
- 51. 1.SERVICE DESIGN 2.AGILE 3.CROSS-FUNCTIONAL TEAMS 4.THE LEAN STARTUP PhotobyJonathanKahn
- 52. 1.SERVICE DESIGN 2.AGILE 3.CROSS-FUNCTIONAL TEAMS 4.THE LEAN STARTUP PhotobyJonathanKahn
- 54. 1.ENTREPRENEURS ARE EVERYWHERE 2.ENTREPRENEURSHIP IS MANAGEMENT 3.VALIDATED LEARNING 4.INNOVATION ACCOUNTING 5.BUILD-MEASURE-LEARN ERIC RIES LEAN STARTUP PRINCIPLES
- 55. 1.SERVICE DESIGN 2.AGILE 3.CROSS-FUNCTIONAL TEAMS 4.THE LEAN STARTUP PhotobyJonathanKahn
- 56. 1.SERVICE DESIGN 2.AGILE 3.CROSS-FUNCTIONAL TEAMS 4.THE LEAN STARTUP PhotobyJonathanKahn