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Welcome
   Stephen Bouikidis
Executive Vice President
       NetReach
Today’s Topics
• Key Elements of Section 508
• Who Needs to Comply
• Legal Implications of 508
• Useful Resources
Key Elements of Section 508
Enacted in the 1998 Workforce
       Reinvestment Act
to provide accessible content to
     people with disabilities
Priorities (W3C)
•   [Priority 1]
     – A Web content developer must satisfy this checkpoint. Otherwise, one
       or more groups will find it impossible to access information in the
       document. Satisfying this checkpoint is a basic requirement for some
       groups to be able to use Web documents.
•   [Priority 2]
     – A Web content developer should satisfy this checkpoint. Otherwise,
       one or more groups will find it difficult to access information in the
       document. Satisfying this checkpoint will remove significant barriers to
       accessing Web documents.
•   [Priority 3]
     – A Web content developer may address this checkpoint. Otherwise, one
       or more groups will find it somewhat difficult to access information in the
       document. Satisfying this checkpoint will improve access to Web
       documents.
Websites must satisfy the
following 16 specific items
    for web accessibility
1. Offer Text Equivalents
   A text equivalent for every non-text element shall be
   provided (e.g., “alt”, “longdesc”)
2. Present Synchronized Multimedia
 Equivalent alternatives for any multimedia presentation
 shall be synchronized with the presentation.
3. Remain Independent of Color
 Web pages shall be designed so that all information
 conveyed with color is also available without color, for
 example from context or markup.

 For example, use a “strong” tag as well as color to
 convey emphasis of a word or phrase.
4. Stay Independent of Style Sheets
 Documents shall be organized so they are readable
 without requiring an associated style sheet.

 For example, do not replace structural elements of
 HTML like headings, paragraphs and lists.
5. Provide redundant links for server-side maps
  Redundant text links shall be provided for each active
  region of a server-side image map.
6. Use client-side image maps
 Client-side image maps shall be provided instead of
 server-side image maps except where the regions
 cannot be defined with an available geometric shape.
7. Label row and column headers
 Row and column headers shall be identified for data
 tables.
8. Use the headers attribute in complex tables
  Markup shall be used to associate data cells and header cells for
  data tables that have two or more logical levels of row or column
  headers.
9. Supply Frame Titles (attributes and elements)
  Frames shall be titled with text that facilitates frame
  identification and navigation.



  NOTE: Use of frames is not advisable. Impacts on the
  usability of the site and can often create confusion.
10. Reduce Flicker
 Pages shall be designed to avoid causing the screen to
 flicker with a frequency greater than 2Hz and lower than
 55 Hz.
11. Offer a text-only alternative (LAST Resort)
  A text-only page, with equivalent information or
  functionality, shall be provided to make a Web site
  comply with the provisions of this part, when compliance
  cannot be accomplished in any other way. The content
  of the text-only page shall be updated whenever the
  primary page changes.
12. Write accessible scripts
 When pages utilize scripting languages to
 display content, or to create interface elements,
 the information provided by the script shall be
 identified with functional text that can be read by
 assistive technology.
 E.g.- hidden content exposed with JavaScript,
 such as a mouse over. If turned off, is there
 an alternative way to link?
13. Specify Accessible Applets and
 Plug-ins
 When a Web page requires that an applet, plug-
 in or other application be present on the client
 system to interpret page content, the page must
 provide a link to a plug-in or applet that complies
 with §1194.21 (a)(1-11).

 E.g.-include a link to the plug-in such as Adobe
 Acrobat.
14. Design Accessible Forms
 When electronic forms are designed to be completed online, the
 form shall allow people using assistive technology to access the
 information, field elements, and functionality required for completion
 and submission of the form, including all directions and cues.
15. Offer Skip Navigation
 A method shall be provided that permits users to skip
 repetitive navigation links.
16. Alert Users to Timed Responses
 When a timed response is required,
 the user shall be alerted and given
 sufficient time to indicate more time
 is required.
Who Needs to Comply?
• Any US Federal Website (.GOV)
• Any vendor who provides information
  to federal sites
Section 508 does not apply to:
• The private sector*
• Agencies or establishments using federal
  funds
                        * currently being challenged
Legal Implications of 508
Target, AOL, Southwest Airlines,
 Ramada, B&N, Priceline.com
Who Should Comply?
Everyone*
* If you know what’s good for you
9 Good Reasons to Make
your Websites Compliant
• You could be non-            • It enhances corporate
  compliant with various         image and brand
  laws.                        • It reduces corporate risk
• It’s the right thing to do   • It’s not just about people
• It increases market size       with disabilities
• It addresses the aging       • It improves SEO and
  population                     Usability.
                               • My mother made me do
                                 it!
Examples

www.learningthroughlistening.org
        www.ready.gov
Useful Resources
• Cynthia Says- (http://www.cynthiasays.com/) test your sites for
  Section 508 Compliance
• Section 508.gov- official Section 508 site; access to tools and
  resources available
• Section 508 Tutorial-
  (http://www.jimthatcher.com/webcourse1.htm) nice tutorial on making your
  sites 508 compliant
• Access Board (http://www.access-board.gov/508.htm) developers
  of Section 508 standards
• World Wide Web Consortium Web
  Accessibility Initiative- (http://www.w3.org/WAI)
  Collaborators and developers of accessibility guidelines
Any Questions?
Thank You!
                    Stephen Bouikidis
                Executive Vice President
                        NetReach
       stephen@netreach.com; 215-283-2300, ext. 147

To sign up for our next newsletter which focuses on Section 508,
                and more section 508 information
        please give me your business card or email me!

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Stephen Bouikidis, Avoiding the Target Trap: Creating Accessible Section 508 Compliant Content

  • 1. Welcome Stephen Bouikidis Executive Vice President NetReach
  • 2. Today’s Topics • Key Elements of Section 508 • Who Needs to Comply • Legal Implications of 508 • Useful Resources
  • 3. Key Elements of Section 508
  • 4. Enacted in the 1998 Workforce Reinvestment Act to provide accessible content to people with disabilities
  • 5. Priorities (W3C) • [Priority 1] – A Web content developer must satisfy this checkpoint. Otherwise, one or more groups will find it impossible to access information in the document. Satisfying this checkpoint is a basic requirement for some groups to be able to use Web documents. • [Priority 2] – A Web content developer should satisfy this checkpoint. Otherwise, one or more groups will find it difficult to access information in the document. Satisfying this checkpoint will remove significant barriers to accessing Web documents. • [Priority 3] – A Web content developer may address this checkpoint. Otherwise, one or more groups will find it somewhat difficult to access information in the document. Satisfying this checkpoint will improve access to Web documents.
  • 6. Websites must satisfy the following 16 specific items for web accessibility
  • 7. 1. Offer Text Equivalents A text equivalent for every non-text element shall be provided (e.g., “alt”, “longdesc”)
  • 8. 2. Present Synchronized Multimedia Equivalent alternatives for any multimedia presentation shall be synchronized with the presentation.
  • 9. 3. Remain Independent of Color Web pages shall be designed so that all information conveyed with color is also available without color, for example from context or markup. For example, use a “strong” tag as well as color to convey emphasis of a word or phrase.
  • 10. 4. Stay Independent of Style Sheets Documents shall be organized so they are readable without requiring an associated style sheet. For example, do not replace structural elements of HTML like headings, paragraphs and lists.
  • 11. 5. Provide redundant links for server-side maps Redundant text links shall be provided for each active region of a server-side image map.
  • 12. 6. Use client-side image maps Client-side image maps shall be provided instead of server-side image maps except where the regions cannot be defined with an available geometric shape.
  • 13. 7. Label row and column headers Row and column headers shall be identified for data tables.
  • 14. 8. Use the headers attribute in complex tables Markup shall be used to associate data cells and header cells for data tables that have two or more logical levels of row or column headers.
  • 15. 9. Supply Frame Titles (attributes and elements) Frames shall be titled with text that facilitates frame identification and navigation. NOTE: Use of frames is not advisable. Impacts on the usability of the site and can often create confusion.
  • 16. 10. Reduce Flicker Pages shall be designed to avoid causing the screen to flicker with a frequency greater than 2Hz and lower than 55 Hz.
  • 17. 11. Offer a text-only alternative (LAST Resort) A text-only page, with equivalent information or functionality, shall be provided to make a Web site comply with the provisions of this part, when compliance cannot be accomplished in any other way. The content of the text-only page shall be updated whenever the primary page changes.
  • 18. 12. Write accessible scripts When pages utilize scripting languages to display content, or to create interface elements, the information provided by the script shall be identified with functional text that can be read by assistive technology. E.g.- hidden content exposed with JavaScript, such as a mouse over. If turned off, is there an alternative way to link?
  • 19. 13. Specify Accessible Applets and Plug-ins When a Web page requires that an applet, plug- in or other application be present on the client system to interpret page content, the page must provide a link to a plug-in or applet that complies with §1194.21 (a)(1-11). E.g.-include a link to the plug-in such as Adobe Acrobat.
  • 20. 14. Design Accessible Forms When electronic forms are designed to be completed online, the form shall allow people using assistive technology to access the information, field elements, and functionality required for completion and submission of the form, including all directions and cues.
  • 21. 15. Offer Skip Navigation A method shall be provided that permits users to skip repetitive navigation links.
  • 22. 16. Alert Users to Timed Responses When a timed response is required, the user shall be alerted and given sufficient time to indicate more time is required.
  • 23. Who Needs to Comply?
  • 24. • Any US Federal Website (.GOV) • Any vendor who provides information to federal sites
  • 25. Section 508 does not apply to: • The private sector* • Agencies or establishments using federal funds * currently being challenged
  • 26. Legal Implications of 508 Target, AOL, Southwest Airlines, Ramada, B&N, Priceline.com
  • 28. Everyone* * If you know what’s good for you
  • 29. 9 Good Reasons to Make your Websites Compliant
  • 30. • You could be non- • It enhances corporate compliant with various image and brand laws. • It reduces corporate risk • It’s the right thing to do • It’s not just about people • It increases market size with disabilities • It addresses the aging • It improves SEO and population Usability. • My mother made me do it!
  • 33. • Cynthia Says- (http://www.cynthiasays.com/) test your sites for Section 508 Compliance • Section 508.gov- official Section 508 site; access to tools and resources available • Section 508 Tutorial- (http://www.jimthatcher.com/webcourse1.htm) nice tutorial on making your sites 508 compliant • Access Board (http://www.access-board.gov/508.htm) developers of Section 508 standards • World Wide Web Consortium Web Accessibility Initiative- (http://www.w3.org/WAI) Collaborators and developers of accessibility guidelines
  • 35. Thank You! Stephen Bouikidis Executive Vice President NetReach stephen@netreach.com; 215-283-2300, ext. 147 To sign up for our next newsletter which focuses on Section 508, and more section 508 information please give me your business card or email me!