Facebook marketing for business

1

Facebook Marketing for Business

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Introduction: Presentation Overview 2

• Why Facebook?
• 3 Phases of Facebook Marketing
• Creating Your Presence
• What is a Facebook Fan Page
• Components of a Successful Fan Page
• Engaging Fans And Driving Repeat Business
• The Power of the Facebook Newsfeed
• Amplifying Exposure
• What to do Next: Getting Started

Company Proprietary and Confidential Copyright Info Goes Here Just Like
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This

Why Facebook? The Stats are overwhelming 3

• Over 750 Million Users

• ½ of Them Log in Everyday

• People Spend over 700 Billion Minutes
on Facebook per month

• The Average User is Connected to 80
Community Pages, groups & Events

• 48% of 18-34 Year Olds Check
Facebook Right When They wake up.

• 28% Check Facebook on Their Smart
Phones Before Even Getting out of Bed

• 71.2% of the U.S. Web Audience is on
Facebook

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Why Facebook? All The Major Brands Are Using It 4

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Why Facebook? It’s the Fastest Growing Network in the World. 5


Why Facebook? Connect & Communicate 6

• Easily Connect with your
customers through ‘liking’

• Communicate with customers
by simply updating your status

• Allow users to ‘share’ your
business with friends

• Spread your brand virally
throughout Facebook

• Build an engaging community
around your business


Why Facebook? Building Your Brand 7

• Build, expand and solidify
your brand
• Create an engaging
community around your
brand
• Integrate your brand with
your customers daily life


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Creating a Presence: Facebook Fan Page 9

• Create your Facebook fan page

• Decide on a purpose and direction for the page

• Customize the page to clearly communicate your brands
image and marketing messages

• Build your initial user base through existing
advertising channels and the Facebook Ad Platform


What is a Facebook Fan Page? 10

• A Facebook Fan Page is a
miniature website within Facebook
that contains massive marketing
power.
• Users can become ‘Fans’ of a fan
page by simply pressing the ‘like’
button.
• Once a user is a ‘fan’ of the page
any updates made to the page are
shown in the users newsfeed on
the homepage of their individual
Facebook.
• Facebook fan pages are highly
customizable to fit the needs of
any brand or business


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Basic Fan Page VS. Custom Branded Fan Page

Basic Fan Page Customized Fan Page


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See The Difference?

So what exactly goes into a successful
Fan Page then…


Components of a Successful Fan Page 13

• Properly Branded Images That Clearly Define and
Communicate Marketing Messages

• Properly Optimized Information Sections

• Proper Utilization of Applications and Tabs

• Active Posting of Quality Branded Content

• Maintaining an Engaging and Active User base


Building The Initial Fan Base 14

• Integrate the Facebook fan page link with existing marketing channels

• Send out an email or text to existing customers letting them know about
your new Facebook fan page

• Place a QR Like Sticker in high traffic areas with an incentive encouraging
customers to ‘like’ the page

• Use the Facebook Advertising Platform to drive targeted traffic to the page


Engaging with Your Fans and Driving Repeat Business 15

Engaging with your customers on a regular basis through
branded content, polls, quizzes, contests, and giveaways
is the absolute best thing you can do for your fan page.


The Power of the Facebook Newsfeed 16

• Whatever you post on your fan
page wall automatically shows up
in your fans newsfeed

• Posts with more engagement
stay in the newsfeed longer and
get exposed to the ‘friends’ of
‘fans

• Users are 40-150 times more
likely to consume branded content
in the Newsfeed than to visit the
Fan Page itself.



• Facebook users spend more than
a quarter of their time on the site
consuming and interacting with
the Facebook Newsfeed

• This activity represents 4
percent of all time spent online
in the U.S.

• 48% of young Americans reported
that they get their news through
Facebook


Engaging With Your Fans: Best Practices 19

• Post Several Times a Day at Peak Activity Times

• Post Attractive Images & Video

• Use Questions to Drive Response

• Run Polls or Quizzes to Survey Customers

• Run Contests & Giveaways to Drive Engagement and Encourage
Sharing

• DON’T SELL (this is the quickest way to get blocked by your
fans)

• Post Relevant Industry Content or Updates (Provide Value)


Amplify Exposure: Regular Posting 20

• A Facebook analysis suggests that each incremental day of
publishing branded content from the Facebook Page increases the
reach among Fans by approximately 2.5 percent.

• Publishing branded content exposes your content to friends of
fans.

• A Facebook analysis of the top 100 brand pages suggests that for
every Fan, there are an additional 34 Friends of Fans that can be
reached with branded content.


Amplify Exposure: Sponsored Stories 21

• Sponsored stories amplify the organic engagement by informing friends of
fans about your page and activity.

• Drive new likes, expand you brand, spread your web throughout
Facebook.

• Combining regular posting with sponsored stories has been proven to
drastically increase a brands reach.


Conclusion: Connecting The Dots 22

• Facebook is a golden opportunity for businesses to promote their brand.

• It starts with a custom fan page designed to fit your brands needs

• Engaging Fans is critical to the success of any Facebook campaign.

• Facebook is a great way to bring your brand into the everyday lives of
your customers.

• Regular posting and sponsored stories will increase reach and spread your
web throughout Facebook.


23

Are You Ready to Get
Your Custom Fan Page?
What to do Next…


What to Do Next: Getting Started 24

Contact us today!
• ProfitWebDesign.com
• Discuss specifics including customizations or additional offers
• Contact Us anytime:
– Email: contact@profitwebdesign.com
– Website: www.profitwebdesign.com
– Skype : andre.purba


Facebook marketing for business

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