1. iTunes Radio:
Lessons from
America

2. © 2014 Edison Research and Triton Digital
Data from :

3. © 2014 Edison Research and Triton Digital
% Aware of…
Base: Total Population 12+
3%
5%
5%
8%
10%
14%
14%
24%
28%
40%
47%
48%
70%
Stitcher
Songza
Rdio
Last.fm
TuneIn Radio
Radio.com
Slacker
Google Play All Access
Spotify
Rhapsody
iTunes Radio
iHeartRadio
Pandora
iTunes has quickly leveraged its brand name
into the American Internet Radio space

4. © 2014 Edison Research and Triton Digital
iTunes Radio has already achieved
the third rank in monthly usage
2%
2%
2%
3%
6%
8%
9%
31%
TuneIn Radio
Slacker
Rhapsody
Google Play All Access
Spotify
iTunes Radio
iHeartRadio
Pandora
Brands lower than 2% Age 12+ not shown
% Age 12+ Who Listened in Last Month to…

5. © 2014 Edison Research and Triton Digital
iTunes Radio is strongest 12-24 but will need to
go a long way to overtake category leader Pandora
Percent by Age Group Who Listened in Last Month to:
1%
3%
4%
11%
5%
7%
11%
33%
16%
17%
12%
55%
Spotify
iTunes Radio
iHeartRadio
Pandora
Age 12-24
Age 25-54
Age 55+
Brands lower than 6% Age 12+ not shown

6. © 2014 Edison Research and Triton Digital
“When you saw iTunes radio available on your computer
or mobile device, you were curious about it so you tried it”
Base: iTunes Radio Listeners
Agree Strongly
54%
Agree Somewhat
30%
Disagree
Somewhat
11%
Disagree Strongly
5%

7. © 2014 Edison Research and Triton Digital
“You are a fan of Apple or iTunes and are generally
excited to try any new service they offer”
Base: iTunes Radio Listeners
Agree
Strongly
43%
Agree
Somewhat
44%
Disagree
Somewhat
8%
Disagree
Strongly
5%

8. © 2014 Edison Research and Triton Digital
“iTunes Radio has the type of innovation and quality
that you would have expected from Apple and iTunes”
Base: iTunes Radio Listeners
Agree
Strongly
48%
Agree
Somewhat
44%
Disagree
Somewhat
5%
Disagree
Strongly
3%

9. © 2014 Edison Research and Triton Digital
iTunes Radio usage:
Base: iTunes Radio Listeners
Customized
Only
24%
Pre-
programmed
Only
32%
Both
44%

10. © 2014 Edison Research and Triton Digital
“As a result of using iTunes Radio, have you ever purchased
music through the iTunes Music store using the ‘buy’ button?”
Base: iTunes Radio Listeners
Yes
45%
No
55%

11. © 2014 Edison Research and Triton Digital
Four in ten iTunes Radio listeners say the
time they spend listening is new time
Base: iTunes Radio Listeners
Mostly
replacing
Local AM/FM
radio stations
18%
Mostly
replacing
Internet Radio
services
14%
Mostly
replacing your
CDs/MP3
collection
11%
It's new time
41%Don't Know
16%
“Is the time you spend listening to iTunes Radio…?”

12. © 2014 Edison Research and Triton Digital
“You are satisfied with iTunes Radio”
Base: iTunes Radio Listeners
Agree
Strongly
47%
Agree
Somewhat
43%
Disagree
Somewhat
6%
Disagree
Strongly
4%

13. “Don't you ever for a
second get to thinking
you're irreplaceable”

14. Internet Access and
Digital Household Trends
Digital and
Media Landscape
Online
Radio
The Infinite Dial
2014
For a free copy of this presentation:
edisonresearch.com
lrosin@edisonresearch.com
Larry Rosin
President, Edison Research